Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Graham noticed the founders who succeed are the ones who respond fast and act on feedback, and that investors read this... paulgraham.com Essay · 6 min read · Starting Up A Word to the Resourceful Paul Graham
2. This is the origin of the adoption curve: innovators and early adopters take up a new thing long before the majority, and they... Wikipedia (Everett Rogers) Article · 15 min read · Starting Up Diffusion of Innovations: the technology adoption curve Everett Rogers
3. Wei shows how to find the hidden ceilings that will stall a product, by studying who quietly falls out at the top of the funnel... Eugene Wei (Remains of the Day) Essay · 25 min read · Starting Up Invisible Asymptotes Eugene Wei
4. This is the clearest explainer of the single most useful test in our short answer: does the cost of the enabler fall a fixed... ARK Invest Article · ~10 min read · Starting Up Wright's Law ARK Invest
5. A one page essay arguing that in AI the methods that ride falling compute costs keep beating clever handcrafted ones, because... incompleteideas.net (Richard Sutton) Essay · ~5 min read · Starting Up The Bitter Lesson Richard Sutton
6. Wardley shows how every component evolves from genesis to commodity, and that this direction is predictable even when the... Bits or Pieces? (Simon Wardley) Essay · ~15 min read · Starting Up On Mapping and the Evolution Axis Simon Wardley
7. A clean, free reference that defines the terms precisely, with the classic disruption diagram. If HBR is paywalled for you,... Christensen Institute Article · 10 min read · Starting Up Disruptive Innovation Theory Christensen Institute
8. Thompson shows where the toy and disruption story breaks down: in consumer markets, good enough does not always win, because... Stratechery Essay · 15 min read · Starting Up What Clayton Christensen Got Wrong Ben Thompson
9. Thompson names a third path beyond sustaining and disruptive: products that make the old thing obsolete rather than slowly... Stratechery Essay · 12 min read · Starting Up Obsoletive Ben Thompson
10. Altman treats idea generation as a skill you build by surrounding yourself with high-idea-flux people and looking for the... Sam Altman (blog.samaltman.com) Essay · ~7 min read · Starting Up Idea Generation Sam Altman
11. A curated starting path into the deepest single body of writing on the Indian consumer, market structure, and startup models.... sajithpai.com Article · Curated index · Starting Up Begin Here: Sajith Pai's essays on India Sajith Pai
12. The annual read on where capital is actually flowing in India, by stage and sector, with the macro tailwinds behind it. It... Bain & Company Article · Report · Starting Up India Venture Capital Report 2025 Bain & Company with IVCA
13. A demand-side view of who India's shoppers will be by 2030, segmented by income and behaviour, with the mass consumer doing... Redseer Strategy Consultants Article · Report · Starting Up The Indian Consumer at 2030 Redseer
14. A specific argument that selling software to Indian businesses, long dismissed as too small, is becoming a real market driven... SaaSBoomi Article · Long article · Starting Up India's 100 Billion Dollar Domestic Software Opportunity SaaSBoomi
15. A book written by the founders who built India's global SaaS wave (Zoho, Freshworks, Chargebee and others), pooling how they... SaaSBoomi Book · Book · Starting Up The India SaaS Story SaaSBoomi founders (Manav Garg and community)
16. The long-view case for what India could become, from the person who then went on to build much of its digital infrastructure.... Penguin Book · Book, ~500 pages · Starting Up Imagining India: The Idea of a Renewed Nation Nandan Nilekani
17. A view of how India's internet business models are maturing, from land-grab growth toward monetisation and unit economics that... Redseer Insights Article · Long article · Starting Up The Evolving Playbook of India's Internet Economy Redseer
18. A concrete worked example of AI aimed at a famously boring niche, accounting, rather than at a flashy consumer app. It shows... Andreessen Horowitz Article · 12 min read · Starting Up The Rise of Vertical AI in Accounting Andreessen Horowitz
19. This gives you the vocabulary for the moment a trend makes a job newly urgent. An inflection point is when customers who... Andreessen Horowitz (a16z) Article · 12 min read · Starting Up Using Inflection Points to Overcome Startup Distribution Challenges Andreessen Horowitz (a16z)
20. A sharp piece on how building English-first quietly locks Indian startups out of their next few hundred million users. It makes... Scroll.in Article · Starting Up The English tax is stopping India's startups from reaching their next billion users Sajith Pai
21. A digital anthropologist's fieldwork on how people in India, China, and Brazil actually use the internet, which is often... Payal Arora (Harvard University Press) Book · Starting Up The Next Billion Users: Digital Life Beyond the West Payal Arora
22. A practical, hands-on checklist of frameworks, sources, and search techniques for finding trends before others, including how... Startup GTM (Substack) Article · Starting Up Find trends before others: Frameworks, Techniques, Sources and Prompts Ayush Poddar
23. A deliberate rebuttal to the safe advice, arguing that in deep tech the only way to own a category is to commit before it is... Michael Dempsey (Medium) Essay · 12 min read · Starting Up If You're Not Too Early, You're Too Late Michael Dempsey
24. Evans is the clearest writer on separating what a technology can actually do from the story being told about it. He repeatedly... ben-evans.com Essay · 10 to 20 min each · Starting Up Essays by Benedict Evans Benedict Evans

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