Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The brokers' association's walk-through of the broker regulations: capital of ₹75 lakh for a direct broker (₹4 crore... ibai.org Article · Starting Up IRDAI (Insurance Brokers) Regulations, 2018: an overview Insurance Brokers Association of India
- The government's statement that the MCA charges no fee to incorporate any company with authorised capital up to ₹15 lakh, under... pib.gov.in Article · Starting Up Zero fee for incorporating companies with authorised capital up to Rs 15 lakh Ministry of Corporate Affairs (PIB)
- The SBA's guide to the two kinds of business plan, traditional and lean startup, with what goes in each section of a... sba.gov Article · 15 min · Starting Up Write your business plan U.S. Small Business Administration
- A clear walkthrough of how to run a SWOT analysis with a team, with a worked example and a template, and the step most people... mindtools.com Article · Guide · Starting Up SWOT Analysis Mind Tools
- A concise definition with examples of each quadrant and the framework's limits, useful for writing the SWOT section of a... corporatefinanceinstitute.com Article · Guide · Starting Up SWOT Analysis Corporate Finance Institute
- A line-by-line guide to how an income statement (P&L) is built: revenue, cost of goods sold, gross profit, operating expenses,... corporatefinanceinstitute.com Article · Guide · Starting Up Income Statement Corporate Finance Institute
- HBS Online's plain explanation of what goes into an income statement and how accountants prepare one from the trial balance,... online.hbs.edu Article · Article · Starting Up How to Read and Analyze an Income Statement Harvard Business School Online
- The classic explanation of why stopping a test the moment it looks significant produces false winners, and how to avoid it by... evanmiller.org Essay · Essay · Starting Up How Not To Run an A/B Test Evan Miller
- YouTube's own help page for its built-in A/B test: creators can test and compare up to 3 titles and thumbnails on one video,... support.google.com Article · Help page · Starting Up A/B test titles and thumbnails (YouTube Test & compare) YouTube Help
- Meta's own help page for the A/B test feature in Ads Manager, which splits your audience so versions of an ad, audience or... facebook.com Article · Help page · Starting Up About A/B testing for Meta Ads Meta Business Help Center
- Google's notice that Optimize and Optimize 360 are no longer available as of 30 September 2023, which is why older A/B testing... support.google.com Article · Help page · Starting Up [Sunset September 2023] Google Optimize Google Analytics Help
- A worked guide to the break-even formula in units and in sales, with the contribution margin behind it. corporatefinanceinstitute.com Article · Guide · Starting Up Break-Even Analysis Corporate Finance Institute
- ICANN's own answer to whether you can own a domain forever: registrars sell registrations in one-year increments and the... icann.org Article · FAQ · Starting Up FAQs: How long does a domain registration last? ICANN
- ICANN's guide to renewal: if you do not renew before the domain expires you risk losing it for a short time or for good, and... icann.org Article · Guide · Starting Up Renewing Domain Names ICANN
- The government's own figures for the ecosystem as of 31 January 2026: 2,12,283 DPIIT-recognised startups, 1,02,054 with a woman... pib.gov.in Article · Press release (17 March 2026) · Starting Up Over 1 lakh startups have at least one woman director among 2.12 lakh recognised by DPIIT Press Information Bureau, Ministry of Commerce and Industry
- The latest reported count: 2,50,046 DPIIT-recognised startups across more than 770 districts with over 25.42 lakh jobs, 52%... policyedge.in Article · Article (27 October 2026) · Starting Up DPIIT Reports 2.5 Lakh Recognised Startups as Business Approvals Move Online The Policy Edge
- Inc42's report of the ministry's FY26 numbers: over 55,200 startups recognised in the year, the most since 2016, taking the... inc42.com Article · News (April 2026) · Starting Up Centre recognises record 55,200 startups in FY26 Inc42
- The most complete founder guide to setting up a holding company in India: the Companies Act definitions, the two-layer limit,... treelife.in Article · Guide · Starting Up Holding Company Structure in India: Compliance, Investment, Tax Treelife
- A legally reviewed 2026 explainer of pure and mixed holding companies and the steps to start one in India. kanakkupillai.com Article · Guide (June 2026) · Starting Up Holding Company: Meaning, Types and Steps to Start in India Kanakkupillai
- A guide to the company forms under Indian law, including holding and subsidiary companies, to place a holding structure among... razorpay.com Article · Guide · Starting Up Different Types of Companies in India Razorpay Rize
- A side-by-side guide that also explains the model formats in Schedule I of the Companies Act, such as Table F for companies... legalwiz.in Article · Guide · Starting Up MOA and AOA: Meaning, Differences and Importance LegalWiz
- A free tutorial by a CPA that walks through the income statement line by line, including the accrual rule: income when earned,... accountingcoach.com Article · Tutorial · Starting Up Income Statement (explanation) AccountingCoach
- How a business that visits customers, or works from home, hides its address and lists the areas it serves instead. support.google.com Article · Help page · Starting Up Manage your service areas for service-area and hybrid businesses Google
- The official route to flag a review, track it in the Reviews Management Tool and make a one-time appeal if Google finds no... support.google.com Article · Help page · Starting Up Report inappropriate reviews on your Business Profile Google
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →