Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The brokers' association's walk-through of the broker regulations: capital of ₹75 lakh for a direct broker (₹4 crore... ibai.org Article · Starting Up IRDAI (Insurance Brokers) Regulations, 2018: an overview Insurance Brokers Association of India
  2. The government's statement that the MCA charges no fee to incorporate any company with authorised capital up to ₹15 lakh, under... pib.gov.in Article · Starting Up Zero fee for incorporating companies with authorised capital up to Rs 15 lakh Ministry of Corporate Affairs (PIB)
  3. The SBA's guide to the two kinds of business plan, traditional and lean startup, with what goes in each section of a... sba.gov Article · 15 min · Starting Up Write your business plan U.S. Small Business Administration
  4. A clear walkthrough of how to run a SWOT analysis with a team, with a worked example and a template, and the step most people... mindtools.com Article · Guide · Starting Up SWOT Analysis Mind Tools
  5. A concise definition with examples of each quadrant and the framework's limits, useful for writing the SWOT section of a... corporatefinanceinstitute.com Article · Guide · Starting Up SWOT Analysis Corporate Finance Institute
  6. A line-by-line guide to how an income statement (P&L) is built: revenue, cost of goods sold, gross profit, operating expenses,... corporatefinanceinstitute.com Article · Guide · Starting Up Income Statement Corporate Finance Institute
  7. HBS Online's plain explanation of what goes into an income statement and how accountants prepare one from the trial balance,... online.hbs.edu Article · Article · Starting Up How to Read and Analyze an Income Statement Harvard Business School Online
  8. The classic explanation of why stopping a test the moment it looks significant produces false winners, and how to avoid it by... evanmiller.org Essay · Essay · Starting Up How Not To Run an A/B Test Evan Miller
  9. YouTube's own help page for its built-in A/B test: creators can test and compare up to 3 titles and thumbnails on one video,... support.google.com Article · Help page · Starting Up A/B test titles and thumbnails (YouTube Test & compare) YouTube Help
  10. Meta's own help page for the A/B test feature in Ads Manager, which splits your audience so versions of an ad, audience or... facebook.com Article · Help page · Starting Up About A/B testing for Meta Ads Meta Business Help Center
  11. Google's notice that Optimize and Optimize 360 are no longer available as of 30 September 2023, which is why older A/B testing... support.google.com Article · Help page · Starting Up [Sunset September 2023] Google Optimize Google Analytics Help
  12. A worked guide to the break-even formula in units and in sales, with the contribution margin behind it. corporatefinanceinstitute.com Article · Guide · Starting Up Break-Even Analysis Corporate Finance Institute
  13. ICANN's own answer to whether you can own a domain forever: registrars sell registrations in one-year increments and the... icann.org Article · FAQ · Starting Up FAQs: How long does a domain registration last? ICANN
  14. ICANN's guide to renewal: if you do not renew before the domain expires you risk losing it for a short time or for good, and... icann.org Article · Guide · Starting Up Renewing Domain Names ICANN
  15. The government's own figures for the ecosystem as of 31 January 2026: 2,12,283 DPIIT-recognised startups, 1,02,054 with a woman... pib.gov.in Article · Press release (17 March 2026) · Starting Up Over 1 lakh startups have at least one woman director among 2.12 lakh recognised by DPIIT Press Information Bureau, Ministry of Commerce and Industry
  16. The latest reported count: 2,50,046 DPIIT-recognised startups across more than 770 districts with over 25.42 lakh jobs, 52%... policyedge.in Article · Article (27 October 2026) · Starting Up DPIIT Reports 2.5 Lakh Recognised Startups as Business Approvals Move Online The Policy Edge
  17. Inc42's report of the ministry's FY26 numbers: over 55,200 startups recognised in the year, the most since 2016, taking the... inc42.com Article · News (April 2026) · Starting Up Centre recognises record 55,200 startups in FY26 Inc42
  18. The most complete founder guide to setting up a holding company in India: the Companies Act definitions, the two-layer limit,... treelife.in Article · Guide · Starting Up Holding Company Structure in India: Compliance, Investment, Tax Treelife
  19. A legally reviewed 2026 explainer of pure and mixed holding companies and the steps to start one in India. kanakkupillai.com Article · Guide (June 2026) · Starting Up Holding Company: Meaning, Types and Steps to Start in India Kanakkupillai
  20. A guide to the company forms under Indian law, including holding and subsidiary companies, to place a holding structure among... razorpay.com Article · Guide · Starting Up Different Types of Companies in India Razorpay Rize
  21. A side-by-side guide that also explains the model formats in Schedule I of the Companies Act, such as Table F for companies... legalwiz.in Article · Guide · Starting Up MOA and AOA: Meaning, Differences and Importance LegalWiz
  22. A free tutorial by a CPA that walks through the income statement line by line, including the accrual rule: income when earned,... accountingcoach.com Article · Tutorial · Starting Up Income Statement (explanation) AccountingCoach
  23. How a business that visits customers, or works from home, hides its address and lists the areas it serves instead. support.google.com Article · Help page · Starting Up Manage your service areas for service-area and hybrid businesses Google
  24. The official route to flag a review, track it in the Reviews Management Tool and make a one-time appeal if Google finds no... support.google.com Article · Help page · Starting Up Report inappropriate reviews on your Business Profile Google

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