Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Chase Dimond has driven $200M+ in email revenue for e-commerce brands and writes three times a week on flows, copy and... chasedimond.com Newsletter · D2C The Best Email Marketing Newsletter Chase Dimond
  2. The clearest explainer of the segmentation framework every serious retention program eventually builds on, recency, frequency,... braze.com Article · D2C Understanding RFM Segmentation: A Marketer's Guide Braze
  3. A practical primer on subscribe-and-save mechanics from the platform most Indian D2C brands are already building on, useful the... shopify.com Article · D2C Grow Repeat Revenue With Subscription-Based Shopping Shopify
  4. A running feed of India-relevant retention and engagement tactics for e-commerce and retail from a platform that's genuinely... moengage.com Article · D2C MoEngage Blog, Ecommerce and Retail MoEngage
  5. Inc42 is the sharpest Indian startup-business press on the martech landscape founders actually shop in, and this piece maps how... inc42.com Article · D2C How D2C Brands Are Leveraging Martech Solutions, Social Media To Solve The Retention Puzzle Inc42
  6. CPCB's own screen-by-screen manual for the portal, the most authoritative reference for exactly what data and documents each... CPCB Article · D2C Guidance Manual for Centralized EPR Portal for Plastic Packaging CPCB
  7. The clearest explainer we found on the July 2025 QR-code/barcode traceability mandate and digital reporting requirements, a... ReCircle Article · D2C Understanding the 2025 Amendments in India's Plastic Waste Management Rules, Transparency & Traceability ReCircle
  8. A concise, policy-accurate summary of the rule changes without the sales pitch that compliance-consultancy blogs tend to carry,... Drishti IAS Article · D2C Plastic Waste Management (Amendment) Rules, 2024 Drishti IAS
  9. A law-firm-written summary that lays out both ASCI's self-regulatory Green Guidelines and the parallel CCPA draft rules, useful... Lexology Article · D2C Greenwashing No More, ASCI Guidelines for Environmental Claims & CCPA Draft Guidelines Lexology
  10. The primary source, straight from ASCI, read this before any secondary summary so you know exactly what 'substantiate with... ASCI Article · D2C Guidelines for Environmental/Green Claims, Press Release ASCI
  11. Good for the real enforcement examples, naming actual Indian brands fined for 'natural'/'chemical-free' claims that didn't hold... Outlook Business Article · D2C ASCI Moves To Curb Greenwashing With New Guidelines Outlook Business
  12. Explains why FSC certification is becoming the de facto global entry ticket for exporters, one certification that satisfies... Holidaypac Article · D2C 2026 Navigating Global Compliance: Why FSC Certification Is the New Standard for Sustainable Packaging Holidaypac
  13. A single reference comparing FSC, SFI, PEFC, and Cradle to Cradle certifications side by side, useful for an exporter deciding... PackageTheWorld Article · D2C Sustainable Packaging Certifications Guide: FSC to C2C PackageTheWorld
  14. Concrete evidence of a Mumbai-based roll-up actively closing acquisitions, with the specific categories (athletic wear, pet,... inc42.com Article · D2C Ecommerce Rollup Startup Evenflow Adds 4 D2C Brands To Its Portfolio Inc42
  15. Shows that Indian conglomerates, not just VC-funded roll-ups, are now running Thrasio-style acquisition strategies - important... inc42.com Article · D2C Aditya Birla Group Joins Thrasio-Style Bandwagon; To Acquire & Scale D2C Fashion, Lifestyle Brands Inc42
  16. A rare look at the actual acquisition criteria one of India's top roll-ups uses, straight from the source - the closest thing... yourstory.com Article · D2C What D2C Brands Aggregator GlobalBees Looks For In A Startup To Invest YourStory
  17. The single best overview comparing GlobalBees, Mensa Brands, Upscalio and Evenflow side by side - the fastest way to understand... yourstory.com Article · D2C How These Startups Are Using the Thrasio Model to Help D2C Brands Scale YourStory
  18. Explains why the original Thrasio itself entered India with a $500M commitment - useful context on how much capital global... inc42.com Article · D2C Thrasio's Attraction To India's Booming D2C Economy Inc42
  19. An India-first CFO's breakdown of the actual valuation mechanics Indian investors and acquirers use - the rupee-native... cfomatrix.in Article · D2C How Indian Investors Value D2C Brands CFO Matrix
  20. A practical directory of actual venues to sell a D2C business, from marketplaces to brokers to direct acquirer outreach,... 1800dtc.com Article · D2C 10 Places to Sell Your Ecommerce Business 1-800-D2C
  21. A clean, current explainer of the multiples actually used in ecommerce valuation - SDE vs EBITDA vs revenue multiples - and... eightx.co Article · D2C How Ecommerce Brands Are Valued (Multiples Explained) Eightx
  22. A fintech-written explainer that connects HS codes to the GST and payment side of exporting, which most pure customs guides... razorpay.com Article · D2C ITC HS Code: Meaning, List & How to Find It (India Guide) Razorpay
  23. Marketplace and quick-commerce settlement cycles create a receivables gap that invoice financing exists specifically to bridge... recurclub.com Article · D2C Top Invoice Financing Startups in India: Guide for SaaS/D2C Founders Recur Club
  24. Shopify's own merchant-survey data on how new stores actually got their first sales - word of mouth and personal social... Shopify Blog Article · D2C How To Make Your First Sale Shopify

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