Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Google's own APAC case study featuring OnePlus scaling its D2C business through Google (130% revenue increase, 3x ROAS), a rare... Think with Google APAC Article · D2C D2C Strategy for Sustainable Business Growth (Think with Google) Google
- Written specifically for ecommerce sellers and D2C brands rather than generic MSME audiences, so it addresses the exact... kanakkupillai.com Article · D2C MSME Registration for E-commerce Sellers & D2C Brands Kanakkupillai
- A fintech's step-by-step walkthrough of the actual Udyam registration process and certificate download, useful as the practical... cashfree.com Article · D2C MSME Registration: Eligibility, Process, Documents & Certificate Download Guide (2026) Cashfree
- The government's MyScheme listing for SISFS, with the eligibility and documents the scheme asked for. SISFS stopped taking... myscheme.gov.in Article · D2C Startup India Seed Fund Scheme - For Startups MyScheme (Government of India)
- A fintech's practitioner view of the exact documentation and shipping-bill declaration process for claiming RoDTEP - useful as... razorpay.com Article · D2C RoDTEP Scheme: Definition, Eligibility, Documentation Razorpay
- Written from a payments-platform angle, so it's specific about what a GSTIN unlocks for online sellers, settlement, invoicing,... Paytm Article · D2C GST Registration Online Process, Documents, Fees in 2026 Paytm Blog
- Honestly answers the very first question every bootstrapped founder asks, including the narrow legitimate cases where you can... Razorpay Article · D2C How to Sell Online Without GST Number in India? Razorpay Learn
- Place of supply is the concept that decides IGST vs CGST+SGST on every order, this explains the delivery-location rule with... ClearTax Article · D2C Place of Supply of Goods ClearTax
- The clearest breakdown of the four GST components and how input credit flows between them, foundational reading before you look... ClearTax Article · D2C Types of GST: What is SGST, CGST, IGST and UTGST? ClearTax
- A tight side-by-side of interstate vs intrastate supply with rate examples, the fastest way to sanity-check whether an order... ClearTax Article · D2C Interstate and Intrastate GST: Meaning, Rate, Examples, Differences ClearTax
- Written from an accounting-software lens, it shows how place of supply is configured on real invoices, handy if you'll run... Zoho Books Article · D2C GST | Place of Supply Zoho Books (Zoho Finance)
- Explains TCS under Section 52, what the marketplace deducts, how it hits your ledger and how you reclaim it, so the payout... ClearTax Article · D2C GST Registration for Ecommerce Collecting TCS under GST ClearTax
- Goes deeper than the usual 'yes you need a GSTIN per state' answer, citing an AAR ruling to show it's genuinely case-by-case,... CAclubindia Article · D2C Whether separate GST Registration is required for a warehouse? CAclubindia
- Written for e-commerce shippers rather than accountants, it explains the Rs 50,000 e-way bill trigger, validity and who... Shiprocket Article · D2C What Is an E-way Bill & How to Download It? Shiprocket Fulfillment
- For a D2C brand, ad spend is often the biggest cost, this explains the 18% GST on advertising and how to claim it back as input... Razorpay Article · D2C GST on Advertising: Rules, Tax Rates & Input Tax Credit Razorpay Learn
- Shows the practical loop of pulling marketplace sales reports and reconciling them into your GST returns, including matching... ClearTax Article · D2C GST Return Filing for e-Commerce Sellers ClearTax
- Breaks down real air vs sea cost ranges on the China-India lane and, critically, tells you to check for an in-house customs... smartbuy.alibaba.com Article · D2C How to Choose the Best Freight Forwarder China to India: A Complete Guide Alibaba
- A logistics provider's practical view of IEC, useful because it connects the registration step directly to what happens at... shiprocket.in Article · D2C Import Export Code: Benefits, How to Apply & More Shiprocket X
- Moves past 'likes and reach' into the actual attribution stack - promo codes, UTMs, multi-touch models and a real ROI formula -... improvado.io Article · D2C How to Measure Influencer Marketing ROI in 2026 Improvado
- The most usable commission-rate reference out there - real industry benchmarks (5-15% for physical goods, higher for digital)... referralcandy.com Article · D2C Affiliate Commission Rates by Industry (Data + Templates) ReferralCandy
- The most complete beginner-to-intermediate book on turning influencer relationships into a real marketing function - how to... amazon.com Book · D2C The Age of Influence: The Power of Influencers to Elevate Your Brand Neal Schaffer
- Qoruz itself is one of the better analytics-first platforms in India, and this roundup - written from inside the industry... qoruz.com Article · D2C Top 10 Influencer Marketing Platforms in India Qoruz
- vCommission runs affiliate programs for Indian D2C names like Swiss Beauty and Giva, so this isn't theory - it's the... vcommission.com Article · D2C How to Structure Your D2C Affiliate Program: Commission Models That Convert vCommission
- Mamaearth's entire early growth engine was mom bloggers and micro beauty/skincare creators doing unscripted, honest reviews -... jobaaj.com Article · D2C Mamaearth's Influencer Network Success: A Case Study on Brand Growth Jobaaj
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →