Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A snapshot of how Indian SaaS built its gathering habit: founder-run, pay-it-forward, with people like Girish Mathrubootham and... Inc42 Article · 5 min read · GTM SaaSBOOMi Looks To Strengthen SaaS Community With Awards For Indian Startups Kritti Bhalla
2. The single most quotable attribution finding we know of: across 620 declared-intent conversions and 21.5 million dollars of... Refine Labs Report · 12 min read · GTM Refine Labs Study Confirms Measurement Gap in Software-Based Attribution & Releases Hybrid Attribution Framework Refine Labs
3. The other half of the answer: how to actually find out whether a channel caused anything, using holdouts, geo tests and lift... Supermetrics Article · 16 min read · GTM Incrementality Testing: The Only Guide You Need Olivia Kory and Erkki Paunonen
4. The origin story with the awkward parts left in: a side project on the Chrome Web Store, adoption arriving from countries they... Inc42 Article · 8 min read · GTM Postman's Ankit Sobti On Going From Zero To 500K Users Before Launch Bhumika Khatri
5. A careful Indian teardown of the open source route to community-led growth: GitHub stars to contributors to Fortune 500 buyers,... A Junior VC Article · 20 min read · GTM Can Hasura's APIs Link the World's Data? Aviral Bhatnagar and team
6. The most honest piece written on devrel accountability, by someone who did the job. It splits devrel into community, content... swyx.io Essay · 18 min read · GTM Measuring Developer Relations swyx
7. Three outbound plays a developer would genuinely welcome: find and report a bug in their open source repo, read their terms of... Hypergrowth Partners Playbooks Article · 15 min read · GTM Mastering Developer-Led Outbound Martin Gontovnikas and Matteo Tittarelli
8. The scale-up half of the Postman story, including the world's largest API community with 75,000 public APIs shared, and Asthana... Forbes India Article · 12 min read · GTM Abhinav Asthana and Postman: Putting India on the global tech map Harichandan Arakali
9. Two former Freshworks leaders discovered their content was fine and their distribution was missing, and built Highperformr off... Inc42 Article · 8 min read · GTM How These Ex-Freshworks Executives Are Rewriting Rules Of Content Distribution Pooja Yadav
10. It walks through the eight clauses that redlines actually land on (liability, indemnity, DPA, payment terms, auto renewal,... Common Paper Article · 12 min read · GTM What goes into a SaaS contract playbook Jake Stein
11. Sets your expectations honestly for the first security review you ever face: the certificate does not make the questions go... Compass IT Compliance Article · 9 min read · GTM Does SOC 2 Reduce Security Questionnaires, or Just Change Them? Derek Boczenowski
12. Most champion advice stops at identify. This one is about the harder half, arming them: mapping the internal buying process,... Dock Article · 14 min read · GTM How to empower your buyer champion (to win you the sale) The Dock Team
13. Gives you the four behavioural tests for a real champion (they repeat your questions to colleagues, they introduce people... SalesMethods Article · 12 min read · GTM MEDDPICC Explained: How to Find and Develop a Champion Jake Hickton
14. The source of the two moves that turn a pilot into a contract: put it on a full year agreement with a termination right, and... Heavybit Article · 10 min read · GTM How to Execute SaaS POCs that Convert Ashley Dotterweich
15. Gives you the benchmark to judge your own pilots against (roughly 60 to over 90 percent) and explains what drags the number... SaaStr Article · 5 min read · GTM What is the typical conversion from paid pilot to annual contract in B2B SaaS? Jason Lemkin
16. A usable template for the document you should agree before the pilot starts: business outcome, usage milestone, stakeholder... Do What Matter Article · 11 min read · GTM Pilot Customer Success Criteria for B2B Startups Do What Matter
17. Answers the actual question a founder has, which is when rather than whether, and draws the Type 1 versus Type 2 line clearly:... Workstreet Article · 12 min read · GTM When Should a Startup Get SOC 2? Timing Guide Travis Good
18. The most honest list of what to actually build: SSO with forced 2FA, protected branches, centralised logging, infrastructure as... Latacora Article · 20 min read · GTM The SOC2 Starting Seven Latacora
19. Gives the trigger that is actually useful, which is not an ARR number but the moment roughly a fifth of your deals stop fitting... Salesbricks Article · 10 min read · GTM What Is a Deal Desk and Does Your Team Need One Jon Festejo
20. Ties the approval bands back to gross margin and CAC payback, so your discount ceiling is a number you can defend rather than a... Glencoyne Article · 18 min read · GTM SaaS Enterprise Discount Approval Matrix: Financial Model and Guardrails for Profitable Deals Glencoyne Editorial Team
21. From a firm that does nothing but win/loss. It lays out the four steps end to end: mine the CRM data you already have, go get... Clozd Article · 30 min read · GTM The Ultimate Guide to Win-Loss Analysis Clozd
22. The actual interview guide, plus the one habit that decides whether your answers are worth anything: ask what was your... Clozd Article · 10 min read · GTM Win-Loss 101: What to ask buyers in your win-loss interviews Nate Bagley
23. Kellogg's point that a deal that died internally is a different animal from a deal you lost to a competitor, and that mixing... Kellblog Article · 18 min read · GTM Win Rates, Close Rates and Milestone vs. Cohort Analysis Dave Kellogg
24. The single most common thing win/loss uncovers: you did not lose on product or price, you lost to the safe choice, higher up... Kellblog Article · 12 min read · GTM What To Do If You're Winning the Product Evaluation But Losing the Deal Dave Kellogg

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