Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Walling's whole case is that a niche too small for big competitors is precisely where a focused founder has room to win. He is... Rob Walling (robwalling.com) Book · Starting Up Start Small, Stay Small Rob Walling In 2 answers
2. Adapted from a talk at MIT, this is the clearest case that being a student is not a disqualifier. Graham is honest about where... Paul Graham (paulgraham.com) Essay · 20 min read · Starting Up A Student's Guide to Startups Paul Graham In 2 answers
3. Perez zooms out to centuries of technological surges and shows a repeating pattern: a new technology installs quietly, gets... Edward Elgar / Carlota Perez Book · 224 pages · Starting Up Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages Carlota Perez In 2 answers
4. McCormick writes long, plain language deep dives on emerging companies and sectors while they are still forming, which is... notboring.co Article · twice weekly · Starting Up Not Boring Packy McCormick In 2 answers
5. The canonical account of how disruptive technologies start out worse and cheaper, get ignored by incumbents, then improve until... Clayton Christensen (Harvard Business School) Book · Book (~280 pages) · Starting Up The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Clayton M. Christensen In 2 answers
6. Nat Turner (who sold two companies he built this way) shares a systematic, repeatable method for finding ideas without... First Round Review (review.firstround.com) Article · ~15 min read · Starting Up 90% of Feedback is Crap: How to Find the Next Big Startup Idea First Round Review In 2 answers
7. A deep read on why new consumer products catch on before anyone can explain them, driven by status and attention rather than... eugenewei.com Essay · 45 min read · Starting Up Status as a Service (StaaS) Eugene Wei In 2 answers
8. Willison is a working engineer who writes plainly about what the technology can and cannot reliably do, which is the single... simonwillison.net Article · ~30 min · Starting Up Things we learned about LLMs in 2024 Simon Willison In 2 answers
9. A customer acquisition playbook that helps you commit to a growth lane and get world class at it, backed by case studies. It is... First Round Review Article · Starting Up Drive Growth by Picking the Right Lane: A Customer Acquisition Playbook for Consumer Startups Dan Hockenmaier, Lenny Rachitsky In 2 answers
10. A working seed investor answers plainly whether you can build a huge company away from Silicon Valley, and where the real... elizabethyin.com Article · Starting Up Can you build a unicorn business outside the Silicon Valley? Elizabeth Yin In 2 answers
11. The DPDP Act made data protection a legal duty for every Indian company from day one, and this piece is honest about both the... Inc42 Article · Starting Up As DPDPA Kicks In, Are Startups Ready For Privacy Compliance Burden? Shraddha Goled In 2 answers
12. A YC founder explains how his team cut their MVP build time from three months to hours once they committed to shipping the... Y Combinator Blog Article · Starting Up The Art of Shipping Early and Often David Mack In 2 answers
13. This is Product Hunt's own pre-launch checklist, covering exactly the assets you need lined up weeks ahead: gallery images,... Product Hunt Article · Starting Up Preparing for launch Product Hunt In 2 answers
14. This one short official answer kills the single most common Product Hunt myth: that you should mobilize everyone you know to... Product Hunt Help Center Article · Starting Up Can I ask my community/friends/family to upvote a product? Product Hunt Help Center In 2 answers
15. Written by the founder of ConvertKit, this book is squarely about the sequence your short answer describes: build an audience... nathanbarry.com Book · Book · Starting Up Authority: Become an Expert, Build a Following, and Gain Financial Independence Nathan Barry In 2 answers
16. Godin's core claim is that marketing is the generous act of telling a true story to people who want to hear it, not... Seth Godin Book · ~256 pages · Starting Up This Is Marketing: You Can't Be Seen Until You Learn to See Seth Godin In 2 answers
17. If you have decided a waitlist genuinely fits your situation, this is a practical, current playbook for running one well,... a16z speedrun Article · 10 min read · Starting Up The Growth Meta: How to Build a Waitlist a16z speedrun In 2 answers
18. Slack iterated privately with a small team for months, using what they learned to earn a preview release that then turned into... First Round Review Article · 20 min read · Starting Up From 0 to $1B: Slack's Founder Shares Their Epic Launch Strategy First Round Review In 2 answers
19. Written specifically for solo and small-team founders without a marketing budget or audience, this book argues for validating a... Amazon Book · Starting Up Start Small, Stay Small: A Developer's Guide to Launching a Startup Rob Walling In 2 answers
20. A short, no-nonsense walkthrough of which handful of numbers actually matter at your stage, straight from YC's own coaching... Y Combinator Startup Library Article · 10 min read · Starting Up Key Startup Metrics Y Combinator Startup Library In 2 answers
21. This breaks founder sales into seven distinct conversation types, from qualifying to first contact to asking for a referral, so... SaaStock Article · ~7 min read · Starting Up The 7 Essential Customer Conversations According to Steli Efti Steli Efti In 2 answers
22. Kracov, a first-time founder at Dock, wrote this after six months of running his own sales calls, and it's refreshingly honest... kracov.co Essay · ~10 min read · Starting Up How I've approached founder-led sales Alex Kracov In 2 answers
23. Roberge built HubSpot's sales org from zero using data instead of instinct, and this is his framework for hiring, training, and... Mark Roberge Book · 250 pages · Starting Up The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Mark Roberge In 2 answers
24. A direct answer to the exact question in the title: yes, charge for pilots, and here's roughly how much. Jason Lemkin argues... SaaStr Article · Starting Up Dear SaaStr: Should We Charge for Pilots and How Much? Jason Lemkin In 2 answers

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