Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. This piece is built entirely around the phrase super-specific who, consumer-side evidence for the same logic our short answer... Lenny's Newsletter Article · ~12 min read · Starting Up How to kickstart and scale a consumer business: Step 2, Identify your super-specific who Lenny Rachitsky In 2 answers
2. This framework explains why the next ring of users you are chasing often behaves nothing like your current best users, and why... Bangaly Kaba, on Andrew Chen's blog Essay · Starting Up The Adjacent User Theory Bangaly Kaba In 2 answers
3. Chen's core claim, that the next big network product always looks like it is for a small, tight niche at first, is directly... Andrew Chen (andrewchen.com) Essay · 20 min read · Starting Up The Cold Start Problem, Chapter One preview Andrew Chen In 2 answers
4. If your answer is going to be 'follow the money,' this gives you the vocabulary sales teams use to actually find that person.... MEDDICC Article · Starting Up The Economic Buyer MEDDICC In 2 answers
5. This forces you to decide how you will define and select your supply side, not just that you should. It compares three... Andreessen Horowitz Article · Starting Up Marketplace Supply Strategy: Comprehensive, Exclusive, or Curated Casey Winters, Anne Lewandowski In 2 answers
6. This names your exact situation as one of six named pivot triggers: customers crave the value proposition but can't or won't... Strategyzer Article · 10 min read · Starting Up The Pivot: 6 Situations When It's Time to Change Your Business Model and Value Proposition Strategyzer In 2 answers
7. A founder-facing walk through the switch from the Income-tax Act, 1961 to the 2025 Act on 1 April 2026: the single tax year,... Treelife Article · 15 min read · Starting Up The Income Tax Act, 2025 Is Live: Here's What You Actually Need to Know Treelife In 2 answers
8. The September 2026 news report of SEBI moving the deadline for older angel funds to switch to accredited-only investors from 8... Outlook Money Article · 4 min read · Starting Up SEBI Extends Angel Fund Compliance Deadline for Accredited Investor Eligibility Outlook Money In 2 answers
9. The news report of the Ministry of Corporate Affairs notification G.S.R. 880(E) of 1 December 2025 that raised the small... Business Today Article · 3 min read · Starting Up MCA raises small company limits: Capital to Rs 10 cr, turnover to Rs 100 cr for easier compliance Business Today Desk In 2 answers
10. Figma's first business hire, Claire Butler, on how the company built its designer community through stealth, beta and launch... review.firstround.com Article · Starting Up The 5 Phases of Figma's Community-Led Growth First Round Review In 2 answers
11. Real cold emails rewritten side by side, showing how cutting the pitch and leading with the reader's situation changes the reply. joshbraun.com Article · Starting Up Before and After Cold Emails Josh Braun In 2 answers
12. Steve Blank's definition of a startup as an organisation formed to search for a repeatable and scalable business model, and why... steveblank.com Essay · 8 min · Starting Up What's A Startup? First Principles Steve Blank In 2 answers
13. ICICI Bank's own checklist of what to bring for each kind of business: an individual, a sole proprietorship, a partnership, an... icici.bank.in Article · Checklist · Starting Up Documents required for a current account (ICICI Bank) ICICI Bank In 2 answers
14. The RBI rule every bank follows when it opens a business account: the documents for a proprietary firm, a company, an LLP and a... rbi.org.in Article · Regulation (updated August 2025) · Starting Up Master Direction: Know Your Customer (KYC) Direction, 2016 Reserve Bank of India In 2 answers
15. A side-by-side table of the memorandum and the articles under the Companies Act 2013, with the six clauses of the MOA and what... razorpay.com Article · Article · Starting Up Difference between MOA and AOA Razorpay Rize In 2 answers
16. A founder-focused guide to authorised capital under Section 2(8) and how to raise it before a funding round: the resolution... treelife.in Article · Guide · Starting Up Increase Authorised Share Capital: Process, Form SH-7 and Stamp Duty Treelife In 2 answers
17. The difference between the two capitals in plain words, and the point most founders miss: registration fees and stamp duty are... razorpay.com Article · Article · Starting Up Authorised vs Paid-Up Capital: Guide to Company Registration Razorpay Rize In 2 answers
18. A CPA's step-by-step tutorial on fixed and variable expenses, contribution margin, and the break-even point in units and in sales. accountingcoach.com Article · Tutorial · Starting Up Break-even Point (explanation) AccountingCoach In 2 answers
19. Google's own steps for creating a profile at business.google.com/add or claiming one that already shows on Maps. It confirms... support.google.com Article · Help page · Starting Up Add or claim your Business Profile (Google Business Profile Help) Google In 2 answers
20. The official page on verification: phone or text, email, live video call, video recording or postcard, with Google choosing... support.google.com Article · Help page · Starting Up Verify your business on Google (Google Business Profile Help) Google In 2 answers
21. The rules every Business Profile must follow on name, address, category and hours. Breaking them is the commonest reason... support.google.com Article · Help page · Starting Up Guidelines for representing your business on Google Google In 2 answers
22. The policy Google judges reviews against: fake engagement, conflicts of interest such as competitors or former staff, off-topic... support.google.com Article · Policy page · Starting Up Prohibited and restricted content (Maps user-generated content policy) Google In 2 answers
23. BrightLocal's annual survey of how consumers read local reviews. The 2026 edition finds 97% read reviews, 74% only care about... brightlocal.com Article · Research report · Starting Up Local Consumer Review Survey 2026 BrightLocal In 2 answers
24. The long-running survey of local SEO experts on what ranks a business in Google's map pack. The 2026 top factors are primary... whitespark.ca Article · Research report · Starting Up Local Search Ranking Factors 2026 Whitespark In 2 answers

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