Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A VC opens its own portfolio: 35 of 100 companies had a founder leave, most inside two years, so a split is normal, not a... Icehouse Ventures Article · 8 min read · Starting Up 35% of founders break up. Here's what we've learned. Icehouse Ventures
- Most of the solo-vs-team debate is written for US VCs writing US-sized cheques. This one is written for the Indian raise, where... Xartup Article · 9 min read · Starting Up Solo Founder vs Co-Founders: What VCs Really Think Asmita (Spotlight by Xartup)
- A YC-caliber founder (later YC's own CEO) tells the specific story of watching his co-founder relationship at Posterous rot... Initialized Capital / Medium Essay · 10 min read · Starting Up Co-founder Conflict: Lessons learned the hard way, and how to avoid them Garry Tan
- The Tuft and Needle founders ran a distributed founding team on purpose (Palo Alto and Tempe) and wrote down exactly how they... Entrepreneur Article · 9 min read · Starting Up The Survival Guide to Co-Founders Living Far Apart JT Marino and Daehee Park
- A first-person account of a founding team split across Hong Kong and Estonia (7,852 km apart) who made distance work because... Kipwise Blog Article · 7 min read · Starting Up How We Started Kipwise as Remote Co-Founders Kipwise founding team
- This is the single clearest articulation of the exact call you are making: equity is a counterbalance to risk, and someone... Hustle Fund Article · 12 min read · Starting Up Equity for Early Employees (with Elizabeth Yin) Elizabeth Yin
- This is the durable reference for the structural line between a co-founder and a hire: co-founders own the company outright on... Index Ventures Article · 20 min read · Starting Up Rewarding Talent: Founders, Investors and Employees Index Ventures
- This is the actual Companies Act 2013 mechanics for the thing you want to do: put your co-founder's 5 lakh cheque in as a... Lawyered.in Article · 8 min read · Starting Up Can Startups and Pvt Ltd Companies Accept Loans From Directors or Relatives? Lawyered Legal Team
- Most equity-split writing is American and ignores that India has no 83(b) election and its own sweat-equity rules. This chapter... Swimming With Sharks (Indian founder funding guide) Book · 30 min read · Starting Up Co-Founder Equity Splits and Vesting (The Founder's Guide to Startup Funding: Protecting Your Interests in the Indian Ecosystem) Swimming With Sharks
- This is the cleanest statement of your core thesis: money in and sweat in are different instruments. Slicing Pie prices cash at... Slicing Pie Article · 7 min read · Starting Up The Magic of Multipliers Mike Moyer
- This is the empirical spine for the employee half of your answer, built on Carta data from 50,000 real cap tables, not opinion.... SaaStr Article · 8 min read · Starting Up How Much Equity to Give Your First Employees: The Real Data from 50,000 Startups Jason Lemkin
- This is the cleanest answer to why a co-founder should hold shares, not ESOPs, in an Indian Pvt Ltd. It spells out Rule 13 of... Startup Movers Article · 10 min read · Starting Up Can ESOPs Be Issued to Promoters & Founders? Legal Guide Startup Movers
- This is the exact CA-firm explainer for the trap in the answer: it walks the two-stage tax on sweat equity, first as a... Treelife Article · 15 min read · Starting Up Sweat Equity in India: Eligibility, Restrictions, Tax Treatment Priya Kapasi Shah
- This is the explainer written for exactly your situation: two founders, 50/50, no tiebreaker. It lays out the full menu you can... SPZ Legal Article · 12 min read · Starting Up How to Resolve Deadlock in 50/50 Co-Founder Situations SPZ Legal
- This is the worked mechanics of the buy-sell clause in Indian shareholders-agreement language, not a generic Western template.... Mondaq India Article · 10 min read · Starting Up Deadlock Resolution Mechanism in Joint Venture Agreements Mondaq (Indian corporate counsel)
- The cleanest case for the answer's core move: appoint a chairman who holds a casting vote so an even split can still produce a... South Bank Legal Article · 9 min read · Starting Up 50/50 Shareholder Deadlock: Avoiding and Resolving Disputes South Bank Legal
- This walks the exact mechanics of moving equity from a 40% founder to a 60% one, and it splits the guidance into two scenarios:... SPZ Legal Article · 12 min read · Starting Up Founder Equity Split: Rebalancing Cap Tables SPZ Legal
- This is the exact mechanism that stops a co-founder selling to a stranger, explained by an India and SEA cap-table platform... Qapita Article · 10 min read · Starting Up ROFR vs ROFO: A founder's guide to share transfer rights Qapita
- ROFR alone does not finish the job: you still need tag-along so a minority founder is not stranded when the majority exits, and... Qapita Article · 9 min read · Starting Up Transfer of Share Rights: Tag-Along and Drag-Along Explained Qapita
- This puts the transfer restrictions in their real home: the Indian SHA, alongside the lock-in, board consent and... IncorpX Article · 15 min read · Starting Up Shareholders' Agreement for Startups in India: Key Clauses You Must Include IncorpX
- ClearTax gives the plain-language walkthrough of the four-step process (DSC, DIN, SPICe+ name reservation, incorporation... ClearTax Article · 12 min read · Starting Up Company Registration in India: How to Register, Types, Documents, Fees ClearTax
- Dharmesh Shah (HubSpot co-founder) makes the exact separation your question needs: salary pays for work, equity is ownership,... OnStartups Essay · 10 min read · Starting Up Startup Founder Compensation: The Good, The Bad and The Irrelevant Dharmesh Shah
- A startup lawyer names the specific trap in your answer: founders who let unpaid salary pile up as owed salary on the books,... Flux Law Article · 9 min read · Starting Up Founder Salary & Compensation: What's Reasonable and What to Watch Out For Ryan Howell
- The India-specific piece your set needs. It spells out exactly how a founder-director who defers salary in the early years... IncorpX Article · 12 min read · Starting Up Director Remuneration in Private Company: Rules & Tax IncorpX
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →