Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A Startup School talk with a YC partner and Triplebyte's co-founder on finding and hiring key engineers from scratch.... Y Combinator Startup Library Video · Around 45 minutes · Starting Up Building an engineering team Harj Taggar and Ammon Bartram In 2 answers
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Video · ~24 min · Starting Up
Usability Test Demo by Steve Krug
Steve Krug
In 2 answers
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Video · Starting Up
How to Set KPIs and Goals
Adora Cheung
In 2 answers
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Video · 10 min · Starting Up
Build product. Talk to users.
Michael Seibel
In 2 answers
- YC founders talk candidly about disagreements that felt existential and how they worked through them. It normalizes that a hard... Y Combinator Library Video · ~30 min · Starting Up How To Navigate Co-Founder Disputes Y Combinator In 2 answers
- A tarpit idea is one that looks easy and gets praise from everyone, yet has quietly killed hundreds of founders who tried it.... Y Combinator Library Video · ~20 min · Starting Up Tarpit Ideas: The Sequel Dalton Caldwell and Michael Seibel In 2 answers
- The same argument as the essay, but spoken, if you would rather watch than read. Dixon walks through real markets that looked... Andreessen Horowitz Video · 4 min · Starting Up Why the Next Big Thing Will Look Like a Toy Chris Dixon In 2 answers
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Video · ~30 min · Starting Up
How To Perfectly Pitch Your Seed Stage Startup
Michael Seibel, Y Combinator
In 2 answers
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Video · ~30 minutes · Starting Up
Nandan Nilekani on India's Digital Public Infrastructure
Nandan Nilekani
In 2 answers
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Video · 60 min · Starting Up
Intro to Large Language Models (1 hour talk)
Andrej Karpathy
In 2 answers
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Video · 12 min · Starting Up
Superhuman's waitlist wasn't about FOMO
Rahul Vohra
In 2 answers
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Video · ~75 min · Starting Up
Founder-Led Sales, with Pete Kazanjy
Pete Kazanjy, hosted by Lenny Rachitsky
In 2 answers
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Video · Starting Up
How to Validate an App Idea in 2026 (Customer Interviews, Landing Pages & Reddit)
Varun Mayya
In 2 answers
- A short, plain spoken walkthrough of the same mistakes in action, useful if watching an example lands faster for you than... Nielsen Norman Group Video · 6 minutes · Starting Up Five User Interview Mistakes to Avoid (in 5 Minutes) Therese Fessenden In 2 answers
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Video · Starting Up
How to nail your product positioning
April Dunford
In 2 answers
- Indian business case studies explained on YouTube: how companies make money, why some fail, and what policy changes mean for... youtube.com Video · YouTube channel · Starting Up Think School (YouTube) Think School In 2 answers
- Free, official, on-demand training straight from Amazon, covers listing creation, advertising basics and account health without... YouTube Video · D2C Amazon Seller University, Official YouTube Channel Amazon In 2 answers
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Video · D2C
Shopify Tutorial for Beginners in Hindi 2024 (Full Store Setup)
youtube.com
In 2 answers
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Video · D2C
DPDP Act 2023 Explained: India's Data Privacy Law, Rules 2025 & the 2027 Deadline
YouTube
In 2 answers
- Industry survey data confirming what most founders learn the hard way: protection beats sustainability beats appearance, in... packworld.com Video · D2C Annual Outlook Report Survey: Protection Still King for E-Comm & D2C Packaging Packaging World In 2 answers
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Video · D2C
How To Take Better Product Photos with Your Phone
youtube.com
In 2 answers
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Video · D2C
Contribution Margin - CM1, CM2, CM3 | Startup
Sarthak Ahuja
In 2 answers
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Video · 33 min · D2C
Vyapar App Complete Billing and Accounting Tutorial
SM INFOTECH
In 2 answers
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Video · 45 min watch · GTM
Postman's Product-Led Growth Journey with Abhinav Asthana, CEO
Abhinav Asthana and Shekhar Kirani
In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →