Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
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Video · short talk · Starting Up
Dave Gerhardt's Top Advice on Building a Founder Brand in 2025
Dave Gerhardt
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Video · ~15 min · Starting Up
The Strategy for Rebranding Our $40M Company
Kit (Nathan Barry)
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Video · About 16 minutes · Starting Up
How to clarify your message so people listen (TEDxNashville)
Donald Miller
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Video · Short video, roughly 15 to 20 minutes · Starting Up
How to Write A Landing Page That Converts
Alex Cattoni
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Video · ~5 min · Starting Up
Write like you speak!
Dr Clare Lynch (Doris & Bertie Writing School)
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Video · About 60 minutes · Starting Up
Landing Page Critiques (Masterclass)
Demand Curve
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Video · Short YouTube video · Starting Up
I tried ChatGPT. Here's what happened...
Alex Cattoni
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Video · 37 min · Starting Up
The YouTube Playbook in 37 Minutes
Colin and Samir
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Video · Starting Up
Technical SEO Best Practices for Beginners (Ahrefs SEO Course 4.2)
Ahrefs
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Video · about 5 min · Starting Up
Topic Clusters: The Next Evolution of Content Strategy
HubSpot
- Julian Goldie is a long-time SEO who walks through his actual human-plus-AI process on video: start with something real you... Julian Goldie SEO Video · Starting Up Claude AI SEO Workflow: How I Rank Across Google and AI Search Julian Goldie
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Video · about 7 min · Starting Up
Sitemaps in Search Console (Google Search Console Training)
Daniel Waisberg
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Video · about 12 minutes · Starting Up
Rethinking the GaryVee Content Model With Team Gary Vee (DailyVee 664)
Gary Vaynerchuk
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Video · ~90 min · Starting Up
The ultimate guide to founder-led sales (Jen Abel, co-founder of JJELLYFISH)
Lenny's Podcast (guest Jen Abel)
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Video · ~50 min · Starting Up
How to Get Users and Grow
Alex Schultz (VP of Growth, Facebook), Stanford CS183F Startup School
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Video · Starting Up
Y Combinator's Brutally Simple Playbook to Get Your First 100 Customers
Y Combinator
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Video · Talk, roughly 30 to 45 minutes · Starting Up
Partner Ecosystems: Trends, Predictions and Forecast, with Jay McBain
Jay McBain
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Video · Starting Up
How to Test Facebook Ads Creatives at Every Budget
Dara Denney
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Video · About 35 minutes · Starting Up
Building a Growth Machine (Relay Ventures CEO Summit 2018)
Brian Balfour
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Video · Starting Up
Nine Business Models and the Metrics Investors Want
Anu Hariharan
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Video · Starting Up
Facebook Ads Learning Phase Explained
Hernan Vazquez
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Video · Roughly 15 minutes · Starting Up
Facebook vs Google Ads: Which is Best?
Ben Heath
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Video · About 10 minutes · Starting Up
The REAL Reason Your Facebook Ads Are Not Converting (And How To Fix It)
Adam Erhart
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Video · ~15 min · Starting Up
5 Ad Angles To Test With Facebook Ads
Nick Theriot
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →