Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Drawing on many founders who built outside the traditional hubs, this argues that being underestimated and under-resourced... Outsider Inc. Article · Starting Up The Outsider Playbook: Underestimated, Under-Resourced, and Built to Win Ian Hathaway
  2. A collection of blunt, practical advice from women who built real companies, much of it centered on treating your difference as... NewBeauty Article · Starting Up The Advice 20+ Female Founders Would Give the Next Generation NewBeauty
  3. The instinct to wait until you are perfectly ready, and to apologise for your starting point, is exactly what this talk names... TED Video · 13 min · Starting Up Teach girls bravery, not perfection Reshma Saujani
  4. A current investor argument that deep industry knowledge, not raw technical ability, is the durable advantage in vertical... CRV Article · 15 min read · Starting Up Vertical AI Companies: Why Domain Expertise Beats General AI CRV
  5. Haber argues that tools are now widely available, so the scarce ingredient is knowing what is actually useful inside a real... Andreessen Horowitz (a16z) Article · 10 min read · Starting Up Context is King David Haber
  6. A free, tactical operating manual for the founder skills you never practiced as an employee: making decisions fast, running... Matt Mochary (public Google Doc) Book · ~200 pages · Starting Up The Great CEO Within Matt Mochary
  7. A ready structure for capturing notes across your 20 conversations so patterns actually surface instead of blurring together.... Notion Template · reusable templates · Starting Up Customer Discovery Interview Templates Notion
  8. A compact roundup of Dixon's startup thinking, including founder/market fit and why passion for a problem beats chasing a hot... Andreessen Horowitz Article · ~10 min read · Starting Up 12 Things I Learned from Chris Dixon about Startups Tren Griffin
  9. One of India's leading storytelling coaches on how founders can tell a story that earns trust. It helps you shape the emotional... Prime Venture Partners Podcast Podcast · ~60 min · Starting Up How Stories Shape Decisions, Trust & Startup Outcomes: A Masterclass with Ameen Haque Ameen Haque with Amit Somani, Prime Venture Partners
  10. This frames founder-market fit as a team question and lists what a strong founding team should be able to answer together about... Techstars Article · ~8 min read · Starting Up High Performing Founding Teams: The Five Questions Every Rockstar Founding Team Can Answer Martin Schilling and Brian Daly
  11. A clear explainer arguing that founder-market fit lives with the people who define and sell the product, and that outsiders can... Feel the Boot Video · ~18 min · Starting Up Founder/Market Fit: Your Startup's Early-Stage Advantage Cofounder Adam (Feel the Boot)
  12. A seed investor explains what he actually looks for as founder-market fit and how he weighs it across a whole team rather than... Tom Wilson (Medium) Article · ~9 min read · Starting Up Investing at Founder-Market Fit Tom Wilson
  13. Gil argues against overlapping expertise and for clear role division, warning that two people setting the same direction leads... Elad Gil (Elad Blog) Essay · ~8 min read · Starting Up How to Choose a Co-Founder Elad Gil
  14. Gil makes the case for co-founders splitting the company into clear areas of ownership so each person drives their domain... Elad Gil (Elad Blog) Article · ~6 min read · Starting Up Founders Should Divide and Conquer Elad Gil
  15. A useful counterweight that questions how much founder-market fit really predicts, arguing that great founders often pursue... Bessemer Venture Partners (Atlas) Article · ~12 min read · Starting Up A Brainstorming Framework for Aspiring Founders Adam Fisher
  16. Three college friends built Amagi into a company that runs a large share of American TV, and this episode has a segment on how... The Neon Show Podcast · ~60 min · Starting Up Inside the Mind of Baskar Subramanian, Co-Founder, Amagi Baskar Subramanian with Siddhartha Ahluwalia
  17. This directly separates insight from years of experience, which matters when you are told you lack the standard background.... Medium (Paul Asel) Essay · 8 min read · Starting Up Experience vs. Insight: What Really Makes a Successful Founder? Paul Asel
  18. The clearest explanation of the access gap, backed by data from real pitch rooms: investors ask women prevention questions... TED Video · 16 min · Starting Up The Real Reason Female Entrepreneurs Get Less Funding Dana Kanze
  19. The written, citable version of the Kanze research, useful when you want the study details and the exact reframing tactic on... Harvard Business Review Article · 9 min read · Starting Up Male and Female Entrepreneurs Get Asked Different Questions by VCs (and It Affects How Much Funding They Get) Dana Kanze, Laura Huang, Mark Conley, E. Tory Higgins
  20. A YC partner's direct notes to women founders on self doubt, asking for what you need, and not shrinking the ambition. It... Y Combinator Essay · 7 min read · Starting Up From Self-Doubt to Starting Up: Words of Wisdom for Women Founders Anu Hariharan
  21. Yin built a fund specifically for founders without the usual pedigree, and her blog is the most tactical writing on raising... elizabethyin.com Article · Blog archive · Starting Up Tactical Fundraising by Elizabeth Yin Elizabeth Yin
  22. A practical book on the inner game of being underestimated: self doubt, harsh feedback, and playing smaller than your ambition.... taramohr.com Book · 304 pages · Starting Up Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create, and Lead Tara Mohr
  23. The reported history of women who built and funded Silicon Valley while being written out of its story, told through four... Penguin Random House Book · 304 pages · Starting Up Alpha Girls: The Women Upstarts Who Took On Silicon Valley's Male Culture Julian Guthrie
  24. Indian founders in aviation, healthcare, and consumer hardware, all male dominated and trust heavy, on how they earned... YourStory (HerStory) Article · 6 min read · Starting Up Women Building High-Trust Businesses in Male-Dominated Sectors YourStory (HerStory)

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