Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Twice a year Evans publishes a free deck reading the macro and strategic shifts in tech, strong on second order effects, not... ben-evans.com Article · 90+ slides · Starting Up Benedict Evans: annual tech trend presentations Benedict Evans In 4 answers
  2. Press is one of the easiest excuses to relaunch that founders under-use, and this guide teaches you to treat it as ongoing... Y Combinator (YC Startup Library) Article · Starting Up Getting press for your startup Y Combinator In 4 answers
  3. If you are registered as an MSME and a customer sits on your invoice past 45 days, this government portal is the actual legal... Ministry of MSME, Government of India Tool · Starting Up MSME SAMADHAAN - Delayed Payment Monitoring System Ministry of MSME, Government of India In 4 answers
  4. This is the book that made outbound prospecting a repeatable discipline instead of a guessing game, built on the Salesforce.com... predictablerevenue.com Book · ~250 pages · Starting Up Predictable Revenue Aaron Ross and Marylou Tyler In 4 answers
  5. Migicovsky built Pebble on hundreds of these conversations, and this lecture is the specific playbook: how to find your first... Y Combinator Library Video · ~50 min · Starting Up How to Start a Startup: Talking to Users Eric Migicovsky In 4 answers
  6. Before you can interview a competitor's customers, you need to know where they actually spend time online. This tool searches... SparkToro Tool · Starting Up SparkToro SparkToro In 4 answers
  7. This guide breaks an ICP into demographic, psychographic, and position attributes, then walks through a real worked example,... Reforge Guides Article · 15 min read · Starting Up Define the ideal customer profile Reforge Guides In 4 answers
  8. An ICANN-accredited registrar's domain search with Indian prices. It lists a .in domain at ₹899 for the first year (₹1 on a... hostinger.com Tool · Starting Up Hostinger domain search and .in prices Hostinger In 4 answers
  9. Framer is a designer's website builder with AI that writes and lays out pages. The pricing page lists a free plan on a Framer... framer.com Tool · Starting Up Framer pricing Framer In 4 answers
  10. Emergent is an AI app builder founded in India that builds full-stack web and mobile apps from a description. The page lists a... emergent.sh Tool · Starting Up Emergent pricing Emergent In 4 answers
  11. The SBA's planning guide, with a break-even analysis calculator and sections on market research, competitive analysis and... sba.gov Tool · Guide and calculator · Starting Up Plan your business: startup costs and break-even calculator U.S. Small Business Administration In 4 answers
  12. Google's page on generating a review link or QR code from your profile, with where to use it: receipts, thank-you emails, the... support.google.com Article · Help page · Starting Up Create a Google link or QR code to request reviews Google In 4 answers
  13. Google's free self-paced courses for Google Ads, covering Search, Video and measurement. skillshop.withgoogle.com Course · Self-paced courses · Starting Up Google Ads training (Skillshop) Google In 4 answers
  14. An email marketing and messaging platform priced by emails sent rather than contacts. The free plan sends up to 300 emails a... brevo.com Tool · Pricing page · Starting Up Brevo pricing Brevo In 4 answers
  15. Jonathan Stark's short book for consultants and freelancers on pricing by value instead of by the hour: why hourly billing caps... jonathanstark.com Book · Short book · Starting Up Hourly Billing Is Nuts Jonathan Stark In 4 answers
  16. The government portal where goods movements above the threshold are documented with e-way bills and where transporters enrol... ewaybillgst.gov.in Tool · Official portal · Starting Up E-Way Bill System GST Network In 4 answers
  17. DPIIT's current list of what recognition opens, updated for the Income-tax Act 2025: a three-year 100% tax exemption on profits... startupindia.gov.in Article · PDF playbook · Starting Up Startup Playbook: Exclusive Benefits for DPIIT-Recognised Startups (April 2026) Startup India (DPIIT) In 4 answers
  18. The Ministry of Labour's 21 November 2025 release bringing the four Labour Codes into force, with the before-and-after table:... pib.gov.in Article · Starting Up Government Makes the Four Labour Codes Effective Press Information Bureau In 4 answers
  19. Antler's India page, for founders at day zero, including solo founders still looking for a co-founder. It sets out the AI... antler.co Tool · Program page · Starting Up Antler India Antler In 4 answers
  20. Razorpay's payroll for Indian companies, which pays salaries and calculates, pays and files statutory compliance. Prime covers... razorpay.com Tool · Pricing page · Starting Up RazorpayX Payroll pricing Razorpay In 4 answers
  21. The former Intel CEO's book on management as leverage, where OKRs began. It covers planning, one-to-ones, meetings and... penguinrandomhouse.com Book · Book · Starting Up High Output Management Andrew S. Grove In 4 answers
  22. Refrens' own pricing page. Refrens is an Indian invoicing, quotation and bookkeeping tool popular with freelancers, agencies... refrens.com Tool · Pricing page · Starting Up Refrens pricing Refrens In 4 answers
  23. ClickUp's plans for tasks, docs, goals and dashboards in one tool. Free costs nothing, Core is $9 a user a month and Business... clickup.com Tool · Pricing page · Starting Up ClickUp pricing ClickUp In 4 answers
  24. Miro is an online whiteboard where a mind map can sit beside sticky notes, diagrams and docs. Free for 3 editable boards;... miro.com Tool · Pricing page · Starting Up Miro pricing Miro In 4 answers

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