Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Reading 20 transcripts in your head is where patterns get lost. Dovetail lets you import interview transcripts, tag the moments... Dovetail Tool · Ongoing tool, free tier available · Starting Up Dovetail Dovetail In 3 answers
2. Reading about the switch interview is one thing, watching one run live is another. Bob Moesta and Chris Spiek interview an... Business of Software Video · Starting Up Uncovering the Jobs to Be Done (with a live switch interview) Bob Moesta and Chris Spiek In 3 answers
3. If live calls drain you, Clarity lets you watch how real people actually use your product without ever getting on a call. You... Microsoft Tool · Starting Up Microsoft Clarity Microsoft In 3 answers
4. Once you launch, feedback arrives scattered across email, calls, Slack, and support tickets, and it quietly disappears. Canny... Canny Tool · Free plan, paid tiers from $19/mo · Starting Up Canny: Customer Feedback Management Canny In 3 answers
5. Video · Talk, roughly 30 minutes · Starting Up David Rusenko: How To Find Product Market Fit David Rusenko (Weebly co-founder) In 3 answers
6. Bessemer's report is the most grounded, data-backed look at how Indian SaaS companies actually split between selling to India... Bessemer Venture Partners (Atlas) Article · Long report, roughly 20 to 30 minutes · Starting Up The Rise of SaaS in India Bessemer Venture Partners In 3 answers
7. This is a ready-to-run interview script written for the exact moment you have an idea but nothing to show, so a non-technical... Deploy Empathy Template · One page, full script · Starting Up Customer Interview Script: Discovery Phase (before you've built anything) Michele Hansen (Deploy Empathy) In 3 answers
8. A dominant player with 80 percent share is almost always over-serving its most profitable customers and quietly ignoring the... Harvard Business Review Essay · About 20 minute read · Starting Up What Is Disruptive Innovation? Clayton M. Christensen, Michael E. Raynor, and Rory McDonald In 3 answers
9. Sajith Pai is an India VC, and he tells on himself here: he passed on WhiteHat Jr. by trusting a headline India TAM number,... sajithpai.com Essay · Starting Up TAM: Notes & Thoughts Sajith Pai In 3 answers
10. This is the canonical warning against throwing away working code and rebuilding from scratch, told through Netscape's rewrite... Joel on Software Essay · ~10 min read · Starting Up Things You Should Never Do, Part I Joel Spolsky In 3 answers
11. If your worry is whether the product itself is the problem, the honest signal is the shape of your retention curve, and Balfour... brianbalfour.com Essay · Starting Up The Never Ending Road To Product Market Fit Brian Balfour In 3 answers
12. Most migration writing is either no-code hype or agency sales pitches. This one gives you an actual checklist to run before you... AlterSquare Essay · Starting Up When to Migrate Off Bubble (or Any No-Code Tool): The Decision Framework Huzefa Motiwala In 3 answers
13. Typography is the fastest way to stop looking like a template, because every no-code builder ships one default font that... fontpair.co Tool · Starting Up Fontpair fontpair.co In 3 answers
14. This is the canonical explanation of what a reviewer actually means when they flag your inherited code as risky. Fowler frames... martinfowler.com Essay · About a 10 minute read · Starting Up Technical Debt Martin Fowler In 3 answers
15. This is the one principle that answers your worry head on: users spend most of their time on other apps, so they expect yours... Laws of UX Essay · 5 min read · Starting Up Jakob's Law Jon Yablonski (principle by Jakob Nielsen) In 3 answers
16. Before you get attached to a name, you want one screen that tells you if the handle is free everywhere at once. Namechk checks... namechk.com Tool · Starting Up Namechk: Username and Domain Availability Checker Namechk In 3 answers
17. Images are the single biggest reason landing pages crawl on a slow 4G connection, and Squoosh fixes that in your browser with... Google Chrome Labs Tool · A few minutes per image · Starting Up Squoosh Google Chrome Labs In 3 answers
18. If you take emails or money from people in India, the DPDP Act is the law your privacy page now has to answer to, and this EY... EY India Article · ~15 min read · Starting Up Decoding the Digital Personal Data Protection Act, 2023 EY India In 3 answers
19. Coolors is the fastest way to lock a brand palette and walk away with the exact hex codes your site, deck, and designer all... Coolors Tool · Web tool, minutes to build a palette · Starting Up Coolors: The Super Fast Color Palette Generator Fabrizio Bianchi In 3 answers
20. The messiest part of staying on-brand across a website, app, LinkedIn, and event booths is that the person making a WhatsApp... Canva Tool · Product page plus setup docs, ~30 min to set up your first kit · Starting Up Canva Brand Kit (Canva Pro) Canva In 3 answers
21. If you cannot yet hear which of your sentences read as translated, this free tool shows you. Paste your draft and it highlights... Hemingway App Tool · Free web version, paid desktop app · Starting Up Hemingway Editor Hemingway App In 3 answers
22. If you are a founder or designer writing your own product copy without a UX writer on the team, this is the most practical... Smashing Magazine Article · About a 20 minute read · Starting Up How To Improve Your Microcopy: UX Writing Tips For Non-UX Writers Irina Silyanova In 3 answers
23. This is the honest starting point when you have zero links and nobody knows you yet. Tim Soulo walks through a phased approach:... Ahrefs Essay · Long read, about 30 to 40 minutes · Starting Up Link Building for SEO: The Beginner's Guide Tim Soulo In 3 answers
24. This is Google's own explanation of the three numbers that actually tell you if your content is getting found: impressions,... Google Search Console Help Tool · Starting Up Impressions, clicks, and position in Google Search Console (official docs) Google Search Central In 3 answers

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