Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Welsh built a large audience by going deep on one platform first, and this essay makes the case plainly: learn the nuances of a... justinwelsh.me Essay · ~10 min read · Starting Up How to Create a Social Media Content Strategy Justin Welsh In 2 answers
2. Most founders frame this as blog for SEO versus video for reach, and this Ahrefs piece dismantles that split: video shows up... Ahrefs Article · ~15 min read · Starting Up Video SEO: How to Rank YouTube Videos on Google Joshua Hardwick In 2 answers
3. You cannot fix indexing mistakes you cannot see, and this free tool from Google shows you exactly which of your pages are... Google Search Console Help Tool · Starting Up Page Indexing report (Google Search Console) Google In 2 answers
4. This is the source everyone else is paraphrasing, straight from Google, so you can stop worrying about a penalty that does not... Google Search Central Blog Article · Starting Up Google Search's guidance about AI-generated content Google Search Central In 2 answers
5. On day one you do not need a growth strategy, you need to not miss anything basic, and this checklist is built exactly for... Ahrefs Article · about 25 min read · Starting Up The Only SEO Checklist You Need (Incl. Template) Joshua Hardwick In 2 answers
6. A calm, forward-looking conversation with an SEO advisor who has worked with Zapier, Tinder, and Coinbase, aimed squarely at... Lenny's Podcast Podcast · ~1 hr 15 min · Starting Up Rethinking SEO in the age of AI (Eli Schwartz) Lenny Rachitsky with Eli Schwartz In 2 answers
7. This is the honest, founder-written version of what selling to Indian SMBs actually looks like: high-touch, relationship-first,... Blume Ventures Article · Starting Up Selling Smart: The Insider's Guide to SaaS Success in India Blume Ventures In 2 answers
8. Once you have even one happy customer, this is how you turn that into the proof that wins the next one. Amy Saper (who did... Uncork Capital on Medium Article · About a 12 minute read · Starting Up Let Your Customers Do Your Marketing: A Practical Guide to Creating Customer Case Studies and Testimonials Amy Saper (Uncork Capital) In 2 answers
9. India does not have one launch button, so this is a useful starting point precisely because it shows ten real companies... Medium Article · ~10 min read · Starting Up How These 10 Indian Companies Got Their First 1000 Customers Harkirat Singh In 2 answers
10. If you do decide a waitlist earns its place, this is a clean, concrete way to run one well without building it yourself: a... LaunchList Tool · Starting Up LaunchList: Viral Pre-Launch Waitlist Software with Referrals LaunchList In 2 answers
11. This is the short, canonical essay that names the exact trap: people switch into a stiff, impressive-sounding written voice... paulgraham.com Essay · Starting Up Write Like You Talk Paul Graham In 2 answers
12. This is the clearest argument for why a launch should not be a single spike: if you share the process continuously, every day... Austin Kleon Book · 224 pages · Starting Up Show Your Work! 10 Ways to Share Your Creativity and Get Discovered Austin Kleon In 2 answers
13. If you want to fix the follow-up mindset for good, this is the book, and this is the author's own page for it. Blount is blunt... jebblount.com (official) Book · ~320 pages · Starting Up Fanatical Prospecting Jeb Blount In 2 answers
14. This is a curated run of founder interviews on The SaaS Podcast about landing the very first paying customers, and the... SaaS Club Podcast · Ongoing series, ~45 to 60 min episodes · Starting Up Getting Your First SaaS Customers (Founder Interviews) Omer Khan, The SaaS Podcast In 2 answers
15. Arvid Kahl bootstrapped and sold a real business, so this is a founder talking tradeoffs, not theory. He argues for finding an... Indie Hackers Podcast · About 60 to 70 minutes · Starting Up Indie Hackers Podcast #212: Arvid Kahl on Building an Audience Before a Product Courtland Allen (host), Arvid Kahl (guest) In 2 answers
16. Andrew Chen ran growth at Uber and a16z, and his core idea here, the Law of Shitty Clickthroughs, is exactly why a channel that... andrewchen.substack.com Article · Starting Up Every Marketing Channel Sucks Right Now Andrew Chen In 2 answers
17. If you want word of mouth to be intentional, start with why people share at all. Berger's research pins it down to six... Jonah Berger (Wharton) Book · Book, about 256 pages · Starting Up Contagious: Why Things Catch On Jonah Berger In 2 answers
18. The whole game with referrals is timing: ask at the moment someone has just felt the value, not at signup or on a random login.... ReferralCandy Article · Article, about 10 minute read · Starting Up Best Time to Ask for a Referral: Mapping It to the Customer Journey Raul Galera In 2 answers
19. Ross and Lemkin are the people who wrote the sales-growth playbook most SaaS teams actually copy, so this is a solid grounding... Wiley Book · Book, roughly 350 pages · Starting Up From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue Aaron Ross and Jason Lemkin In 2 answers
20. Most founders pick an ad budget by copying a percentage they read somewhere, which is exactly backwards. Rollins gives you a... Practical Marketing Article · Starting Up How Much Marketing Budget Does A Startup Need? Brandon Rollins In 2 answers
21. Product Hunt reaches a global, product-curious crowd, so if your buyer is in India this episode grounds the decision in what... Practical Founders Podcast Podcast · Podcast episode, roughly 45 to 60 minutes · Starting Up Bootstrapped B2B SaaS in India Serving IT Services Companies, with Sandeep Kumar Greg Head In 2 answers
22. Video · About 95 minutes (North Star segment near 1:19:21) · Starting Up The original growth hacker reveals his secrets | Sean Ellis (author of "Hacking Growth") Sean Ellis, interviewed by Lenny Rachitsky In 2 answers
23. Video · Starting Up How to Use PostHog: Step-by-Step Guide for Product Analytics & Session Replay PostHog In 2 answers
24. This is the clearest walk-through of the most famous activation metric ever, Facebook's "7 friends in 10 days", and how it was... Mode Article · Starting Up Facebook's "Aha" Moment Was Simpler Than You Think Benn Stancil In 2 answers

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