Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A conversation with the founder of the tool most people use to stitch their apps together, on how to think about automation... Apple Podcasts Podcast · ~45 min · Starting Up Code-free: Zapier CEO Wade Foster on automation in the age of AI Wade Foster
2. A founder who had never written code walks through the exact tools and workflow used to ship an app to the App Store. It is... Lenny's Newsletter (How I AI) Podcast · 45 min · Starting Up How I AI: Building an iPhone app with zero technical skills Claire Vo
3. The audio companion to Harj Taggar's co-founder guidance, good for a walk or commute, covering why you want a co-founder, when... Y Combinator Startup School Podcast · 20 min · Starting Up How To Find A Co-Founder with Harj Taggar Y Combinator
4. A useful counterweight that pokes holes in every method, including take-home projects, which can quietly exclude people who... REWORK (37signals) Podcast · ~30 min episode · Starting Up Hiring Is Not Hazing REWORK (37signals)
5. The audio version goes deeper on the practical mistakes: unequal splits that breed resentment, forgetting vesting, and treating... Y Combinator Startup School Podcast · 35 min · Starting Up Co-Founder Equity Mistakes to Avoid Michael Seibel
6. Kanstein built and sold three products without writing code, and here he talks through how to validate an idea with no-code... Indie Hackers Podcast, episode 160 Podcast · 60 min · Starting Up Validating and Building Your Ideas Without Code with Bram Kanstein Courtland Allen and Bram Kanstein
7. A balanced take from experienced founders on where no-code genuinely helps and where it bites you later. It is honest about the... Startups For The Rest Of Us, episode 642 Podcast · 35 min · Starting Up The Pros and Cons of Building a No-Code MVP Rob Walling and Tara Reed
8. The timing principle you actually need: do not hire ahead of real, sustained pain, hire when the pain is constant and you have... REWORK by 37signals Podcast · 30 min · Starting Up Hire When It Hurts Jason Fried and David Heinemeier Hansson
9. A short listen on why defaulting to real-time communication quietly hurts a team, from the people who run Basecamp remotely. It... 37signals REWORK Podcast · ~30 min episode · Starting Up The Wrong Time for Real Time (REWORK podcast) 37signals
10. Written directly for the non-technical founder trying to tell whether engineering is on track, which is the heart of this... Tech for Non-Techies Podcast · Starting Up How to lead a development team when you're not technical Sophia Matveeva
11. Baxley led design at Apple and Pinterest, and here he talks about craft and the obligation to reduce the friction people feel... Lenny's Podcast (Bob Baxley) Podcast · ~90 min episode · Starting Up 35 Years of Product Design Wisdom from Apple, Disney, Pinterest, and Beyond Lenny Rachitsky and Bob Baxley
12. A conversational episode with a Google advocate on low bandwidth design and data cost, good for absorbing the mindset while... Designer vs Developer (Google) Podcast · 30 min · Starting Up Sam Dutton on designing for the next billion users Google
13. 37signals on finding the one thing your product cannot exist without, and building that first. It is the sharpest version of... REWORK, 37signals Podcast · Starting Up Start at the Epicenter Jason Fried, David Heinemeier Hansson
14. A relaxed conversation with a working UX writer about how interface words get made at a real product company, including button... Intercom (Inside Intercom podcast) Podcast · ~30 min · Starting Up Dropbox's John Saito on the role of writing in experience design John Saito with Intercom
15. Pratilipi built India's largest vernacular storytelling platform across a dozen languages, and its founder walks through what... The Neon Show Podcast · 46 min · Starting Up Ranjeet Pratap Singh on the story and culture of Pratilipi Siddhartha Ahluwalia
16. ShareChat built a social product for 15 plus Indian languages from launch, not as a later add on, and this episode gets into... The Ashish Sinha Show Podcast · ~40 min · Starting Up Building for Bharat: ShareChat's Group Product Manager Ashish Sinha
17. Short episodes on specific data communication problems, including decluttering and focusing attention, that you can listen to... Storytelling with Data Podcast · Episodes 20 to 40 min · Starting Up Storytelling with Data Podcast Cole Nussbaumer Knaflic
18. Doshi is unusually sharp on why most execution problems are really prioritization and strategy problems in disguise. You get... Lenny's Podcast Podcast · About 90 min · Starting Up Shreyas Doshi on pre-mortems, the LNO framework, and prioritization Shreyas Doshi
19. The audio companion to the essay, where the 37signals team argues the point with real examples from running their own company.... REWORK by 37signals Podcast · ~25 min · Starting Up Planning is Guessing (REWORK podcast) 37signals
20. A deep interview where Singer explains the reasoning behind Shape Up, especially why the word bet was chosen to put risk back... The Changelog Podcast · ~70 min · Starting Up Shaping, betting, and building (Changelog Interviews #357) Ryan Singer
21. Traynor explains how Intercom stopped sorting feedback by what was said and started sorting it by the job the customer was... Jobs-to-be-Done Radio Podcast · Starting Up Des Traynor on Jobs-to-be-Done & Intercom Des Traynor
22. Fried makes the case for saying no to most requests and letting them pile up, so only the ones that keep recurring earn... Intercom Podcast · Starting Up Basecamp's Jason Fried on product strategy Jason Fried
23. The 37signals team makes the case for doing fewer things extremely well rather than many things adequately. It is the audio... REWORK by 37signals Podcast · ~25 min · Starting Up Build Half a Product, Not a Half-Assed Product Jason Fried and David Heinemeier Hansson
24. The Make Time authors walk through how they actually defend a daily Highlight and fight the pull of reactive work, in... Lenny's Podcast Podcast · ~1 hour episode · Starting Up Making time for what matters (Jake Knapp and John Zeratsky) Lenny Rachitsky

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