Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A founder and her marketer describe the actual posting system that took a B2B founder brand to inbound pipeline, including who... Exit Five Podcast · 44 min · GTM How to Build a LinkedIn Founder Brand that Drives Revenue Dave Gerhardt with Kait Stephens and Brad Zomick In 4 answers
2. Podcast · 1 hr · GTM Leveraging a YouTube community to build a 100 Cr SaaS company, with Varun Mayya Siddhartha Ahluwalia In 4 answers
3. Hila Qu added the self-serve motion at GitLab, a sales-led company, and this episode is the step by step order she would do it... Lenny's Podcast Podcast · 93 min · GTM The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab) Hila Qu with Lenny Rachitsky In 4 answers
4. Weekly operator demos of AI workflows, including the Amplitude internal-data episode. podcasts.apple.com Podcast · How Founders Use AI How I AI with Claire Vo Claire Vo In 4 answers
5. The strongest articulate case for NOT raising, from the 37signals co-founder who built a massively profitable business with... Lenny's Podcast / Lenny's Newsletter Podcast · 90 min · Starting Up Jason Fried challenges your thinking on fundraising, goals, and growth Lenny Rachitsky (host), Jason Fried (guest) In 3 answers
6. Madhavan Ramanujam has helped architect pricing for dozens of well-known companies, and here he walks through how real teams... Lenny's Podcast Podcast · About 1 hour 20 minutes · Starting Up The art and science of pricing (Madhavan Ramanujam) Lenny Rachitsky with Madhavan Ramanujam In 3 answers
7. A UX research leader's playbook for validating an idea with high-quality interviews instead of leading ones. She covers... First Round Review Podcast · ~45 min · Starting Up The early user research playbook for founders Jeanette Mellinger In 3 answers
8. A short, direct conversation between two founders on when cold email works, who to send to, and how to write the subject line... The Startup Chat with Steli and Hiten Podcast · 18 min · Starting Up The Startup Chat, Episode 014: Cold Email Steli Efti and Hiten Shah In 3 answers
9. Podcast · Starting Up SaaS Startups: Early Stage Sales, Product Demos and Right to Sell with Jen Abel Jen Abel and Amit Somani In 3 answers
10. Podcast · 55 min · Starting Up The Mom Test with Rob Fitzpatrick (The Learning Leader Show) Rob Fitzpatrick In 3 answers
11. Ben Tossell built Makerpad past $200K as a side project entirely on no-code (Webflow, Airtable, Zapier, Memberstack) before... Indie Hackers Podcast · ~60 min · Starting Up Creating a $200k Side Project Without Writing a Line of Code with Ben Tossell Ben Tossell In 3 answers
12. Levels has shipped dozens of profitable products almost entirely solo, using deliberately simple tools plus AI, and he talks in... Lex Fridman Podcast #440 Podcast · 3h 43m · Starting Up Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life Lex Fridman and Pieter Levels In 3 answers
13. The companion conversation, focused on how Zerodha actually built its engineering team in the Indian market, from first hires... Software Misadventures Podcast · 1 hr 15 min · Starting Up Kailash Nadh on Building the Tech Team at Zerodha Software Misadventures In 3 answers
14. The Basecamp founders make the case that yes is cheap in the moment and expensive for years, so no should be your default... REWORK (37signals) Podcast · 24 min · Starting Up Say No by Default Jason Fried and David Heinemeier Hansson In 3 answers
15. Chopra bootstrapped Wingify to a large exit from India after first failing by building an everything tool nobody asked for. He... The Neon Show Podcast · 60 min · Starting Up How To Build A Successful Startup In India ft Paras Chopra Siddhartha Ahluwalia and Paras Chopra In 3 answers
16. The Zerodha co-founder picks an industry, then asks the most basic first-principles questions until you understand how it... Nikhil Kamath Podcast · 60 to 120 min episodes · Starting Up WTF is with Nikhil Kamath Nikhil Kamath In 3 answers
17. This goes underneath Delta 4 into why Indians pay for some things and not others: value versus price, trust, and the real value... Farnam Street, The Knowledge Project Podcast · ~2 hr · Starting Up Kunal Shah: Core Human Motivations (The Knowledge Project) Shane Parrish and Kunal Shah In 3 answers
18. This episode focuses specifically on how the consuming class is shifting and what that does to sizing over time. It helps you... Ideas of India, Mercatus Center Podcast · 1 hr 20 min · Starting Up Sajith Pai Unpacks the 2024 Indus Valley Report and the Changing Indian Consumer Shruti Rajagopalan with Sajith Pai In 3 answers
19. Podcast · ~40 min · Starting Up Mastering Startup Math: TAM, CAC, Churn, LTV and more Shripati Acharya and Amit Somani, Prime Venture Partners In 3 answers
20. Podcast · ~90 min video · Starting Up Kunal Shah on winning in India and second-order thinking Kunal Shah with Lenny Rachitsky In 3 answers
21. Ryan Hoover has watched more product launches than almost anyone through Product Hunt, and this conversation covers exactly... Lenny's Podcast Podcast · Starting Up How to launch and grow your product | Ryan Hoover of Product Hunt and Weekend Fund Lenny Rachitsky, Ryan Hoover In 3 answers
22. A founder who scaled from a small mobile-accessories brand to a bootstrapped giant, talking about what actually worked in the... The Neon Show Podcast · D2C India's First Rs 1,000 Cr D2C Brand, Noise, That's Completely Bootstrapped Siddhartha Ahluwalia In 3 answers
23. Weekly founder interviews on real launches, growth and international scaling, the closest thing to sitting in on another D2C... podcasts.apple.com Podcast · D2C Shopify Masters Shopify In 3 answers
24. Cuts through the acronym soup of PQL, PQA and MQL and says plainly when a company should add sales on top of self-serve, and... Lenny's Podcast Podcast · ~70 min · GTM The ultimate guide to product-led sales Elena Verna In 3 answers

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