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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Courtland Allen founded Indie Hackers, so he has watched hundreds of small, bootstrapped founders pick niches and live with the... Software Engineering Unlocked Podcast · Approx. 45 min listen · Starting Up Start a Profitable Business in Six Weeks with Courtland Allen Michaela Greiler (host), Courtland Allen (guest)
  2. This is an operator being honest about the exact trap in your question: you win your first segment, then find the second one is... The SaaS Podcast (SaaS Club) Podcast · Starting Up Vertical SaaS: 80 Doctors to 1,000 Customers (Zak Holdsworth, Hint Health) Omer Khan (host), with Zak Holdsworth
  3. In 1996 search was a backwater and the dominant portals (Yahoo, AOL) treated it as a commodity feature to outsource. Google... Acquired Podcast · About 3 to 4 hours · Starting Up Google: The Origin of Search (Acquired) Ben Gilbert and David Rosenthal
  4. Andy Budd is a designer turned VC, and this show is built around the precise question of what design is worth before you have... The Design VC (Apple Podcasts) Podcast · Episodes run roughly 45 to 60 minutes · Starting Up The Design VC Andy Budd
  5. Pieter Levels has shipped 70-plus projects entirely solo, so this is a candid, lived account of staying in motion while wearing... Indie Hackers Podcast (levels.io) Podcast · ~2 hour interview (two parts) · Starting Up Money, happiness and productivity as a solo founder (Pieter Levels) Courtland Allen and Pieter Levels
  6. A short, honest conversation between two founders who lived this choice, with Jodie Cook admitting she named her agency after... The Futur Podcast · 19 min listen · Starting Up Should You Name Your Business After Yourself? w/ Jodie Cook (Ep 423) Chris Do
  7. Amelia Sordell runs a personal-branding agency and frames the founder brand and the company brand as sisters, not twins, which... JUST Branding Podcast Podcast · approx 50 min · Starting Up Founder Branding: Why People Trust People Before Companies (with Amelia Sordell) Jacob Cass and Matt Davies (with Amelia Sordell)
  8. Hosted by Arvind Pani, co-founder of Reverie (a language-tech company built precisely to serve non-English India), this show is... Reverie Language Technologies Podcast · Starting Up Building for Bharat (podcast by Reverie Language Technologies) Arvind Pani
  9. A founder-voice conversation, not a metrics lecture, on why a pretty LTV:CAC ratio can still sink you if the cash takes years... The SaaS Podcast (SaaS Club) Podcast · Starting Up How to Calculate CAC, LTV, Retention and Churn (Startups Unplugged with Paul Orlando) Omer Khan (host), Paul Orlando (guest)
  10. Most influencer content is agency sales copy, so we picked an Indian D2C conversation where the guests run an influencer... Stellaris Venture Partners Podcast · podcast episode · Starting Up D2C Dialogues #2: Influencer marketing as a performance channel Stellaris Venture Partners (with Apaksh Gupta, One Impression, and Sarvesh Shashi, Sarva)
  11. Instead of one more listicle of voice tips, this is working writers walking through how their own voice actually formed, mess... Apple Podcasts Podcast · Ongoing series, roughly hour-long episodes · Starting Up How I Write (podcast) David Perell
  12. The pile-ons women founders face online often turn personal in a way male founders rarely deal with, and that sharper edge is... Female Founder World Podcast · About a 30 minute listen · Starting Up What No One's Saying About This Viral Founder Takedown Jasmine Garnsworthy
  13. Patrick O'Keefe has managed online communities for over 20 years and interviews people doing the unglamorous work, so this is... Community Signal Podcast · Starting Up Community Signal Patrick O'Keefe
  14. Each episode sits a working community professional down to talk about the worst advice they followed and what it actually cost... Community Marketing Revolution Podcast · Episodes run roughly 30 to 45 minutes · Starting Up Bad Community Advice Seth Resler
  15. Justin Jackson builds from Vernon, a small town in British Columbia, not a metro tech hub, and he started the MegaMaker... justinjackson.ca Podcast · Ongoing show, episodes ~30 to 60 min · Starting Up Justin Jackson's podcasts (MegaMaker, Build your SaaS, Product People) Justin Jackson
  16. The Ken's Two by Two takes the pioneers (Capital Float, ZestMoney, Lendingkart) and asks why so many of India's first lending... Two by Two, The Ken Podcast · ~60 min listen · Starting Up What killed India's first fintech lenders? Rohin Dharmakumar and Arundhati Ramanathan
  17. For the practitioner gut-check on how much services revenue is actually healthy, SaaStr is the reference voice, and Jason... SaaStr Podcast · episodes roughly 25 to 40 min · Starting Up The Official SaaStr Podcast: SaaS, Founders, Investors Jason Lemkin
  18. Dan Balcauski is a full-time pricing operator, and this episode gets concrete about the machinery behind serving different... Better Done Than Perfect podcast Podcast · Podcast episode, around 30 to 40 minutes · Starting Up Pricing and Packaging for SaaS with Dan Balcauski Better Done Than Perfect (Userlist), with Dan Balcauski
  19. An Indian founder recounts running lifetime deals twice, selling $500k to 4,000 buyers on AppSumo, and then living with what... B2B SaaS Podcast Podcast · about 35 min listen · Starting Up How I sold lifetime deals worth $500k on AppSumo & why you should be careful with LTDs Ananay Batra (Listnr), on the B2B SaaS Podcast
  20. Griffith bootstrapped ClickMinded to over 40,000 dollars a month while making the slow move from side project to full time, and... Indie Hackers Podcast Podcast · ~60 min · Starting Up Indie Hackers #112: From Side Project to Full-Time Founder with Tommy Griffith of ClickMinded Courtland Allen (Indie Hackers)
  21. A first-person founder account of building Zoho from rural India, outside the traditional urban centers, while staying private,... CXOTalk Podcast · ~45 min listen · Starting Up Zoho CEO Sridhar Vembu on Social Impact and Business Purpose (CXOTalk #842) Michael Krigsman (CXOTalk), with Sridhar Vembu
  22. Shalin Jain built HappyFox from India with a small team, went after global customers, and grew it to roughly 20M dollars in ARR... Practical Founders Podcast Podcast · Starting Up Bootstrapped Founder Shalin Jain of HappyFox on Building from India and Serving Global Customers Greg Head (host), Shalin Jain (guest)
  23. Two founders who built and scaled FundThrough talk through the same build-versus-outsource finance call you are weighing, and... Cash Flow & Tell Podcast · 39 min · Starting Up When is it Time to Hire a CFO? Steven Uster and Deepak Ramachandran (Cash Flow & Tell)
  24. Bartel built Gem (a recruiting tool) after running recruiting at Dropbox, so this is a founder-to-founder playbook for sourcing... First Round Review Podcast · 45 min · Starting Up The founder's guide to making your first few hires: Steven Bartel on recruiting at Gem and Dropbox First Round Review

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