Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Courtland Allen founded Indie Hackers, so he has watched hundreds of small, bootstrapped founders pick niches and live with the... Software Engineering Unlocked Podcast · Approx. 45 min listen · Starting Up Start a Profitable Business in Six Weeks with Courtland Allen Michaela Greiler (host), Courtland Allen (guest)
- This is an operator being honest about the exact trap in your question: you win your first segment, then find the second one is... The SaaS Podcast (SaaS Club) Podcast · Starting Up Vertical SaaS: 80 Doctors to 1,000 Customers (Zak Holdsworth, Hint Health) Omer Khan (host), with Zak Holdsworth
- In 1996 search was a backwater and the dominant portals (Yahoo, AOL) treated it as a commodity feature to outsource. Google... Acquired Podcast · About 3 to 4 hours · Starting Up Google: The Origin of Search (Acquired) Ben Gilbert and David Rosenthal
- Andy Budd is a designer turned VC, and this show is built around the precise question of what design is worth before you have... The Design VC (Apple Podcasts) Podcast · Episodes run roughly 45 to 60 minutes · Starting Up The Design VC Andy Budd
- Pieter Levels has shipped 70-plus projects entirely solo, so this is a candid, lived account of staying in motion while wearing... Indie Hackers Podcast (levels.io) Podcast · ~2 hour interview (two parts) · Starting Up Money, happiness and productivity as a solo founder (Pieter Levels) Courtland Allen and Pieter Levels
- A short, honest conversation between two founders who lived this choice, with Jodie Cook admitting she named her agency after... The Futur Podcast · 19 min listen · Starting Up Should You Name Your Business After Yourself? w/ Jodie Cook (Ep 423) Chris Do
- Amelia Sordell runs a personal-branding agency and frames the founder brand and the company brand as sisters, not twins, which... JUST Branding Podcast Podcast · approx 50 min · Starting Up Founder Branding: Why People Trust People Before Companies (with Amelia Sordell) Jacob Cass and Matt Davies (with Amelia Sordell)
- Hosted by Arvind Pani, co-founder of Reverie (a language-tech company built precisely to serve non-English India), this show is... Reverie Language Technologies Podcast · Starting Up Building for Bharat (podcast by Reverie Language Technologies) Arvind Pani
- A founder-voice conversation, not a metrics lecture, on why a pretty LTV:CAC ratio can still sink you if the cash takes years... The SaaS Podcast (SaaS Club) Podcast · Starting Up How to Calculate CAC, LTV, Retention and Churn (Startups Unplugged with Paul Orlando) Omer Khan (host), Paul Orlando (guest)
- Most influencer content is agency sales copy, so we picked an Indian D2C conversation where the guests run an influencer... Stellaris Venture Partners Podcast · podcast episode · Starting Up D2C Dialogues #2: Influencer marketing as a performance channel Stellaris Venture Partners (with Apaksh Gupta, One Impression, and Sarvesh Shashi, Sarva)
- Instead of one more listicle of voice tips, this is working writers walking through how their own voice actually formed, mess... Apple Podcasts Podcast · Ongoing series, roughly hour-long episodes · Starting Up How I Write (podcast) David Perell
- The pile-ons women founders face online often turn personal in a way male founders rarely deal with, and that sharper edge is... Female Founder World Podcast · About a 30 minute listen · Starting Up What No One's Saying About This Viral Founder Takedown Jasmine Garnsworthy
- Patrick O'Keefe has managed online communities for over 20 years and interviews people doing the unglamorous work, so this is... Community Signal Podcast · Starting Up Community Signal Patrick O'Keefe
- Each episode sits a working community professional down to talk about the worst advice they followed and what it actually cost... Community Marketing Revolution Podcast · Episodes run roughly 30 to 45 minutes · Starting Up Bad Community Advice Seth Resler
- Justin Jackson builds from Vernon, a small town in British Columbia, not a metro tech hub, and he started the MegaMaker... justinjackson.ca Podcast · Ongoing show, episodes ~30 to 60 min · Starting Up Justin Jackson's podcasts (MegaMaker, Build your SaaS, Product People) Justin Jackson
- The Ken's Two by Two takes the pioneers (Capital Float, ZestMoney, Lendingkart) and asks why so many of India's first lending... Two by Two, The Ken Podcast · ~60 min listen · Starting Up What killed India's first fintech lenders? Rohin Dharmakumar and Arundhati Ramanathan
- For the practitioner gut-check on how much services revenue is actually healthy, SaaStr is the reference voice, and Jason... SaaStr Podcast · episodes roughly 25 to 40 min · Starting Up The Official SaaStr Podcast: SaaS, Founders, Investors Jason Lemkin
- Dan Balcauski is a full-time pricing operator, and this episode gets concrete about the machinery behind serving different... Better Done Than Perfect podcast Podcast · Podcast episode, around 30 to 40 minutes · Starting Up Pricing and Packaging for SaaS with Dan Balcauski Better Done Than Perfect (Userlist), with Dan Balcauski
- An Indian founder recounts running lifetime deals twice, selling $500k to 4,000 buyers on AppSumo, and then living with what... B2B SaaS Podcast Podcast · about 35 min listen · Starting Up How I sold lifetime deals worth $500k on AppSumo & why you should be careful with LTDs Ananay Batra (Listnr), on the B2B SaaS Podcast
- Griffith bootstrapped ClickMinded to over 40,000 dollars a month while making the slow move from side project to full time, and... Indie Hackers Podcast Podcast · ~60 min · Starting Up Indie Hackers #112: From Side Project to Full-Time Founder with Tommy Griffith of ClickMinded Courtland Allen (Indie Hackers)
- A first-person founder account of building Zoho from rural India, outside the traditional urban centers, while staying private,... CXOTalk Podcast · ~45 min listen · Starting Up Zoho CEO Sridhar Vembu on Social Impact and Business Purpose (CXOTalk #842) Michael Krigsman (CXOTalk), with Sridhar Vembu
- Shalin Jain built HappyFox from India with a small team, went after global customers, and grew it to roughly 20M dollars in ARR... Practical Founders Podcast Podcast · Starting Up Bootstrapped Founder Shalin Jain of HappyFox on Building from India and Serving Global Customers Greg Head (host), Shalin Jain (guest)
- Two founders who built and scaled FundThrough talk through the same build-versus-outsource finance call you are weighing, and... Cash Flow & Tell Podcast · 39 min · Starting Up When is it Time to Hire a CFO? Steven Uster and Deepak Ramachandran (Cash Flow & Tell)
- Bartel built Gem (a recruiting tool) after running recruiting at Dropbox, so this is a founder-to-founder playbook for sourcing... First Round Review Podcast · 45 min · Starting Up The founder's guide to making your first few hires: Steven Bartel on recruiting at Gem and Dropbox First Round Review
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →