Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. The customer-development originator's clearest statement on scoping the minimum feature set to reach your earliest believers.... steveblank.com Article · ~8 min read · Starting Up Perfection by Subtraction, The Minimum Feature Set Steve Blank In 5 answers
2. The single most-cited usability framework in the field, from the definitive UX research authority. A checklist you can hold... Nielsen Norman Group Article · ~15 min read · Starting Up 10 Usability Heuristics for User Interface Design Jakob Nielsen In 5 answers
3. The original, primary source where the RICE framework was introduced, cite this, not the SEO reposts. The clearest way to... Intercom Blog Article · ~12 min read · Starting Up RICE: Simple Prioritization for Product Managers Sean McBride In 5 answers
4. A structured, practical walkthrough from a reputable product team covering name types, domain checks, and trademark basics in... Webflow Blog Article · 12 min read · Starting Up How to come up with a brand name: the ultimate guide Webflow Team In 5 answers
5. Ahrefs' official, regularly-updated SEO fundamentals guide, a canonical primary source, not blogspam, covering the five things... Ahrefs Article · 30 min read · Starting Up SEO Basics: Beginner's Guide to SEO Success Joshua Hardwick (Ahrefs) In 5 answers
6. Lenny distills how the best product teams pick a single North Star that captures real customer value and drives the whole... Lenny's Newsletter Article · ~20 min read · Starting Up The North Star Playbook & Choosing Your Growth Metrics Lenny Rachitsky In 5 answers
7. Justin Welsh built a multi-million-dollar solo business purely on a systematized personal-brand engine; his free, no-fluff... justinwelsh.me Article · Weekly newsletter + archive · Starting Up The Saturday Solopreneur (Justin Welsh) & LinkedIn Content System Justin Welsh In 5 answers
8. 37signals wrote the playbook for building profitable software without VC, and Getting Real is free to read online. Their... 37signals.com Book · book (free online) · Starting Up Getting Real (and the 37signals bootstrapping philosophy) 37signals (Jason Fried & David Heinemeier Hansson) In 5 answers
9. First Round Review turns storytelling from a buzzword into concrete pitch structure, drawing on a former Pixar CTO's approach.... First Round Review Article · 20 min read · Starting Up Take Your Fundraising Pitch from Mediocre to Memorable with Storytelling First Round Review In 5 answers
10. A curated collection of YC's best primary guidance on how to find, evaluate, and test a co-founder, straight from the people... YC Startup Library Article · Curated essay + video collection · Starting Up Finding a Co-Founder (YC Startup Library) Y Combinator In 5 answers
11. The official source for DPIIT recognition, the free registration that unlocks tax benefits, self-certification, and scheme... startupindia.gov.in Article · Official portal page · Starting Up DPIIT Startup Recognition & Tax Exemption (Startup India) Startup India / DPIIT In 5 answers
12. A concise checklist of the five founder qualities that matter most, useful for calibrating your own mindset and spotting where... paulgraham.com Article · short · Starting Up What We Look for in Founders Paul Graham In 5 answers
13. A clear-eyed post-mortem of real Indian startup shutdowns, pattern-matching the recurring killers so you can learn from the... yourstory.com Article · medium · Starting Up Year in Review: What Took Down India's Biggest Startups YourStory In 5 answers
14. Finding an advisor is only half the job; extracting value is the harder, less-discussed half. This piece is a concrete tactical... First Round Review Article · medium · Starting Up 7 Tactics to Get the Most Out of Your Startup's Advisors First Round Review In 5 answers
15. This is the clearest argument we know for reframing the whole early-vs-late question: it says being first or being a fast... NFX Essay · ~15 min read · Starting Up Why Startup Timing Is Everything Pete Flint In 5 answers
16. Moore's classic maps the market you are timing your entry into: innovators and early adopters buy for very different reasons... Goodreads Book · ~250 pages · Starting Up Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Geoffrey A. Moore In 5 answers
17. This is written by an early-stage Indian investor (founder of Gemba Capital), so you get the assessment from the exact side of... Adith Podhar (Gemba Capital) Essay · ~12 min read · Starting Up How to Assess Founder Market Fit: A Framework Adith Podhar In 5 answers
18. Lavingia's whole thesis is the one you need as a part-time founder: start with a community you already know and belong to, then... Penguin Random House Book · 288 pages · Starting Up The Minimalist Entrepreneur: How Great Founders Do More with Less Sahil Lavingia In 5 answers
19. When you and your technical hire are arguing about the stack, this essay reframes the whole fight: the goal is not the best or... mcfunley.com Essay · ~20 min read · Starting Up Choose Boring Technology Dan McKinley In 5 answers
20. This is the piece that gives you permission to stop waiting for a big study. Nielsen shows that just five people uncover... Nielsen Norman Group Article · About a 10 minute read · Starting Up Why You Only Need to Test with 5 Users Jakob Nielsen In 5 answers
21. This is Google's own field research on building for people coming online in markets like India, and it names the exact... Google Design Article · ~12 min read · Starting Up Connectivity, Culture, and Credit: Designing for the Next Billion Users Google Design (Next Billion Users team) In 5 answers
22. Shapiro gives you a concrete framework you can apply the same afternoon: write a header that is fully descriptive of what you... julian.com Article · Long read, about 30 minutes · Starting Up Startup Handbook: Landing Page Copywriting Julian Shapiro In 5 answers
23. This is the rare cold email piece written by someone who has actually sent thousands of them (Steli Efti built Close, a sales... Close Article · Starting Up 15 Best Cold Email Templates That Actually Get Replies (Proven Examples) Steli Efti In 5 answers
24. This is the guide for the check-in itself: what to actually say when you sit down. Perel names the three things co-founder... First Round Review Article · 20 min read · Starting Up How to Fix the Co-Founder Fights You're Sick of Having: Lessons from Couples Therapist Esther Perel Esther Perel (via First Round Review) In 5 answers

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