Explore

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A blunt, operator-written take on why incentive-only ambassador programs produce referrals but not advocates, and what a... getroster.com Article · D2C How Do I Scale an Influencer or Ambassador Program for a DTC Brand? Roster
  2. A practical, India-context walkthrough of turning a WhatsApp presence into an actual community feature - broadcast lists,... bepragma.ai Article · D2C How to Build a WhatsApp Business Community: Step-by-Step Guide BePragma
  3. From an Indian WhatsApp Business API platform, this covers the practical automation layer - chatbots, segmentation, broadcast... gallabox.com Article · D2C Why WhatsApp for D2C Is a Game Changer for Brands Gallabox
  4. The most underrated platform pick for Indian home, fashion and beauty brands - this explains why unbranded, high-intent... practicalecommerce.com Article · D2C A Pinterest Strategy for Growing an Ecommerce Brand Practical Ecommerce
  5. The honest, current read on why your reach is dropping even though you haven't changed anything - useful so you stop blaming... socialmediaexaminer.com Article · D2C The Death of Organic Reach: What Works Right Now Social Media Examiner
  6. Lays out why UGC now consistently beats polished brand content on trust and ad performance, and how to run it as a structured... slateteams.com Article · D2C The Ultimate Guide to User Generated Content Marketing in 2025 Slate
  7. A real teardown of how an Indian grooming D2C brand blends YouTube tutorials, Reels and UGC with celebrity association (Kartik... bloomagency.in Article · D2C Marketing Strategy of Bombay Shaving Company: A Case Study for Beauty and Skincare Brands Bloom Agency
  8. Mamaearth is the case every Indian D2C founder has half-heard about - this walks through the actual mechanics: community-first... technexttechnosoft.com Article · D2C Mamaearth Case Study: A D2C Growth Journey Powered By Influencer & Social Media Strategy TechNext Technosoft
  9. Confirms that India is a real enforcement priority for Amazon, not an afterthought market, useful context for how seriously to... Domain-b Article · D2C Amazon Strengthens Anti-Counterfeit Efforts in India with Expanded Enforcement Capabilities Domain-b
  10. Clarifies the difference between Amazon's three overlapping brand-protection programs, which is genuinely confusing, useful... Velocity Sellers Article · D2C Amazon Brand Protection Stack: Project Zero vs Transparency vs IP Accelerator in 2026 Velocity Sellers
  11. A brand-protection vendor's practical how-to for identifying and removing counterfeit listings, useful even before you pay for... Red Points Article · D2C The Complete Guide to Amazon Brand Protection in 2026 Red Points
  12. One of the few resources that explains Flipkart's Brand Assure program specifically, rather than defaulting to Amazon-only... Red Points Article · D2C Flipkart Brand Assure: Report IP Infringement (2026) Red Points
  13. Flipkart's own numbers on enforcement scale (millions of listings actioned, thousands of sellers removed), useful for gauging... Flipkart Stories Article · D2C Flipkart Deepens Marketplace Governance to Strengthen Trust and Platform Integrity Flipkart Stories
  14. A practical document checklist for getting your brand verified on Flipkart, useful as a step-by-step companion to the trademark... RegisterKaro Article · D2C Flipkart Brand Registry 2026: Process, Documents & Trademark RegisterKaro
  15. Addresses listing hijacking specifically (unauthorised sellers piggybacking your own product page) across both major Indian... MarkShield Article · D2C Tips to Remove Hijackers on your Amazon and Flipkart Listings MarkShield
  16. Explains the evidentiary process from the platform's side, including that sellers get a right to contest, which helps you... Flipkart Stories Article · D2C How Flipkart Protects Sellers: Trust, Compliance & Fair Play Flipkart Stories
  17. Covers the legal remedies that exist beyond marketplace takedown tools, cease-and-desist, Trade Marks Act complaints,... The Week Article · D2C Is your brand being misused online? Here are the legal remedies and enforcement steps in India The Week
  18. The clearest end-to-end walkthrough we found of the actual filing steps, fees, and realistic timeline, including what happens... IncorpX Article · D2C Register Trademark Online India: Step-by-Step 2026 IncorpX
  19. The benchmark-plus-playbook starting point from the platform most Indian D2C brands actually run on. It sets realistic... shopify.com Article · D2C How to Improve Ecommerce Conversion Rates (2026) Shopify
  20. The most rigorous free explainer on running valid tests without fooling yourself with noise - essential reading before you're... cxl.com Article · D2C What Is A/B Testing? The Complete Guide: From Beginner to Pro CXL
  21. A direct, practical answer to 'which heatmap tool should I install' - written by one of the two vendors but genuinely useful... hotjar.com Article · D2C Hotjar vs Microsoft Clarity: An Honest Comparison Hotjar
  22. NN/g's guidelines come from large-scale usability testing across markets including India, so this is evidence rather than... nngroup.com Article · D2C UX Guidelines for Ecommerce Product Pages Nielsen Norman Group
  23. Names the real reason COD still dominates Indian D2C - it's not payment-infrastructure gaps, it's that paying upfront to a... shopflo.com Article · D2C The Indian Consumer and the Paradox of Trust Shopflo
  24. Gives real, aggregated ecommerce benchmark numbers rather than made-up 'best practice' targets, the most useful sanity check... Gorgias Blog Article · D2C Customer Service Benchmarks: What Ecommerce Brands Actually Achieve Gorgias

Show the next 24

The hubs

eChai Partner Brands The partnership →