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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. India's most respected bootstrapped founder built the exact week-level defenses this answer argues for, and runs a company of... Business Today Article · 5 min read · Starting Up Zerodha's Nithin Kamath stops all work chats after 6 pm; here's why Business Today staff, reporting Nithin Kamath
  2. This is a founder who built India's largest broker while being openly, publicly pessimistic about his own business for years,... Zerodha (Z-Connect) Essay · ~8 min read · Starting Up 15 years of Zerodha: The risk crystallises Nithin Kamath
  3. This is the scheduled brutal-honesty ritual, made concrete enough to actually run. You book a 60 to 90 minute session, tell the... stephenlynch.net Article · ~7 min read · Starting Up How to Conduct a Premortem Stephen Lynch
  4. An unusually honest first-person autopsy of a co-founder split, and it names the warning signs our answer says to catch early.... yirenlu.com Essay · ~10 min read · Starting Up My co-founder and I broke up. Here's a post-mortem. Yiren Lu
  5. A well-known Indian founder (Nearbuy, then a huge creator following) writes plainly about the one move that repairs a... Inc42 Article · ~7 min read · Starting Up The Founder's Role: Conflict Resolution Ankur Warikoo
  6. Horowitz names the exact thing that happens to your head in a crisis: the 3am spiral, food losing its taste, self-doubt... Andreessen Horowitz (a16z) Essay · 5 min read · Starting Up The Struggle Ben Horowitz
  7. This is what a calm founder looks like staring at his own existential risk. Kamath writes, plainly and in public, that over 80... Nithin Kamath (Substack) Essay · 6 min read · Starting Up Concentration risk in broking business Nithin Kamath
  8. This is the practical answer to 'define your own two or three metrics.' Tabb splits numbers into vanity metrics (downloads,... First Round Review Article · Medium read (about 15 min) · Starting Up I'm Sorry, But Those Are Vanity Metrics Lloyd Tabb (via First Round Review)
  9. Buechler was Y Combinator's in-house founder coach and therapist, so this is the rare piece written by someone who has sat... Scale Yourself (Amy Buechler) Article · 10 min read · Starting Up The Difference Between Coaching and Therapy (for Founders) Amy Buechler
  10. This is one of the earliest honest pieces from inside the Indian startup ecosystem to name founder depression out loud, with... YourStory Article · 8 min read · Starting Up Is Depression a Well-Guarded Secret in the Startup World? YourStory
  11. Most founders wave around 'strong opinions loosely held' as cover for never actually updating. Chin, writing from running his... Commoncog Essay · ~12 min read · Starting Up 'Strong Opinions, Weakly Held' Doesn't Work That Well Cedric Chin
  12. Feld, a founder and investor who has sat through decades of these conversations, names the trap: 'strong opinions loosely held'... Feld Thoughts Essay · ~5 min read · Starting Up Bad Entrepreneurial Cliches: Strong Opinions Loosely Held Brad Feld
  13. A concrete India case of a founder swallowing his own instinct. Kamath started Zerodha believing 'more people solve more... Business Today Article · ~4 min read · Starting Up Nithin Kamath reveals why Zerodha deliberately stayed a 1,000-person company Business Today
  14. It puts the double standard in real founders' own words: Ahana Gautam (Open Secret) told an investor who called her 'too... Forbes India Article · 12 min read · Starting Up This Is Me: Indian Women Founders Are Taking Up Space By Being Unapologetic Forbes India Staff
  15. Sairee Chahal built SHEROES because she saw the exact load you are carrying: a network where women talk about in-laws,... Inc42 Article · 15 min read · Starting Up Sairee Chahal: The SHEROES Story And Women Entrepreneurs In India Inc42 (interview with Sairee Chahal)
  16. Routledge built and wound down Sanctus, then wrote the piece almost nobody writes: the one that treats the end of a company as... James Routledge (founder of Sanctus) Essay · 6 min read · Starting Up Founder Startup Grief James Routledge
  17. This is a real founder's real weekly template, not a theory. Dorsey ran two companies by giving every day one job: Monday... Let's Reach Success Article · 7 min read · Starting Up Jack Dorsey's Daily Work Schedule That Helps Him Manage 2 Companies Lidiya Kesarovska
  18. This is the practical how-to behind our answer: it hands you the tools to actually find your peak window (Michael Breus's... Zapier Article · 12 min read · Starting Up Find your chronotype and schedule your productivity Deirdre Mundorf
  19. This is the cleanest statement of the exact move you need: stop treating a messaging channel as a live wire and start treating... calnewport.com Essay · 6 min read · Starting Up On the Surprising Benefits of an Un-Mobile Phone Cal Newport
  20. This is the researcher who coined attention residue explaining, in her own words, why answering one WhatsApp ping costs far... University of Washington Bothell School of Business Article · 8 min read · Starting Up Attention Residue (Sophie Leroy's research) Sophie Leroy
  21. This names your actual battlefield: the 9:30pm ping where the Indian workday pretends it is not over. It reports that 88% of... Open Magazine Essay · 10 min read · Starting Up After-Hours Work in Focus as India Debates Right to Disconnect Open Magazine editorial
  22. It hands you the one rule that keeps a solo stack from becoming a second job: automate what repeats, not what teaches you. That... Indie Hackers Article · 8 min read · Starting Up How solo founders are building profitable businesses from scratch Indie Hackers community
  23. Most 'learn to say no' advice stops at the sermon. This one hands you the actual sentences, 27 of them, so declining warmly and... The Async Newsletter (Twist / Doist) Article · 12 min read · Starting Up 27 tactful scripts for saying no to work meetings Becky Kane
  24. India's most respected bootstrapped founder built a profitable giant while guarding his attention hard: he shuts down work... antoinebuteau.com Article · 7 min read · Starting Up Lessons from Nithin Kamath, CEO of Zerodha Antoine Buteau

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