Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- India's most respected bootstrapped founder built the exact week-level defenses this answer argues for, and runs a company of... Business Today Article · 5 min read · Starting Up Zerodha's Nithin Kamath stops all work chats after 6 pm; here's why Business Today staff, reporting Nithin Kamath
- This is a founder who built India's largest broker while being openly, publicly pessimistic about his own business for years,... Zerodha (Z-Connect) Essay · ~8 min read · Starting Up 15 years of Zerodha: The risk crystallises Nithin Kamath
- This is the scheduled brutal-honesty ritual, made concrete enough to actually run. You book a 60 to 90 minute session, tell the... stephenlynch.net Article · ~7 min read · Starting Up How to Conduct a Premortem Stephen Lynch
- An unusually honest first-person autopsy of a co-founder split, and it names the warning signs our answer says to catch early.... yirenlu.com Essay · ~10 min read · Starting Up My co-founder and I broke up. Here's a post-mortem. Yiren Lu
- A well-known Indian founder (Nearbuy, then a huge creator following) writes plainly about the one move that repairs a... Inc42 Article · ~7 min read · Starting Up The Founder's Role: Conflict Resolution Ankur Warikoo
- Horowitz names the exact thing that happens to your head in a crisis: the 3am spiral, food losing its taste, self-doubt... Andreessen Horowitz (a16z) Essay · 5 min read · Starting Up The Struggle Ben Horowitz
- This is what a calm founder looks like staring at his own existential risk. Kamath writes, plainly and in public, that over 80... Nithin Kamath (Substack) Essay · 6 min read · Starting Up Concentration risk in broking business Nithin Kamath
- This is the practical answer to 'define your own two or three metrics.' Tabb splits numbers into vanity metrics (downloads,... First Round Review Article · Medium read (about 15 min) · Starting Up I'm Sorry, But Those Are Vanity Metrics Lloyd Tabb (via First Round Review)
- Buechler was Y Combinator's in-house founder coach and therapist, so this is the rare piece written by someone who has sat... Scale Yourself (Amy Buechler) Article · 10 min read · Starting Up The Difference Between Coaching and Therapy (for Founders) Amy Buechler
- This is one of the earliest honest pieces from inside the Indian startup ecosystem to name founder depression out loud, with... YourStory Article · 8 min read · Starting Up Is Depression a Well-Guarded Secret in the Startup World? YourStory
- Most founders wave around 'strong opinions loosely held' as cover for never actually updating. Chin, writing from running his... Commoncog Essay · ~12 min read · Starting Up 'Strong Opinions, Weakly Held' Doesn't Work That Well Cedric Chin
- Feld, a founder and investor who has sat through decades of these conversations, names the trap: 'strong opinions loosely held'... Feld Thoughts Essay · ~5 min read · Starting Up Bad Entrepreneurial Cliches: Strong Opinions Loosely Held Brad Feld
- A concrete India case of a founder swallowing his own instinct. Kamath started Zerodha believing 'more people solve more... Business Today Article · ~4 min read · Starting Up Nithin Kamath reveals why Zerodha deliberately stayed a 1,000-person company Business Today
- It puts the double standard in real founders' own words: Ahana Gautam (Open Secret) told an investor who called her 'too... Forbes India Article · 12 min read · Starting Up This Is Me: Indian Women Founders Are Taking Up Space By Being Unapologetic Forbes India Staff
- Sairee Chahal built SHEROES because she saw the exact load you are carrying: a network where women talk about in-laws,... Inc42 Article · 15 min read · Starting Up Sairee Chahal: The SHEROES Story And Women Entrepreneurs In India Inc42 (interview with Sairee Chahal)
- Routledge built and wound down Sanctus, then wrote the piece almost nobody writes: the one that treats the end of a company as... James Routledge (founder of Sanctus) Essay · 6 min read · Starting Up Founder Startup Grief James Routledge
- This is a real founder's real weekly template, not a theory. Dorsey ran two companies by giving every day one job: Monday... Let's Reach Success Article · 7 min read · Starting Up Jack Dorsey's Daily Work Schedule That Helps Him Manage 2 Companies Lidiya Kesarovska
- This is the practical how-to behind our answer: it hands you the tools to actually find your peak window (Michael Breus's... Zapier Article · 12 min read · Starting Up Find your chronotype and schedule your productivity Deirdre Mundorf
- This is the cleanest statement of the exact move you need: stop treating a messaging channel as a live wire and start treating... calnewport.com Essay · 6 min read · Starting Up On the Surprising Benefits of an Un-Mobile Phone Cal Newport
- This is the researcher who coined attention residue explaining, in her own words, why answering one WhatsApp ping costs far... University of Washington Bothell School of Business Article · 8 min read · Starting Up Attention Residue (Sophie Leroy's research) Sophie Leroy
- This names your actual battlefield: the 9:30pm ping where the Indian workday pretends it is not over. It reports that 88% of... Open Magazine Essay · 10 min read · Starting Up After-Hours Work in Focus as India Debates Right to Disconnect Open Magazine editorial
- It hands you the one rule that keeps a solo stack from becoming a second job: automate what repeats, not what teaches you. That... Indie Hackers Article · 8 min read · Starting Up How solo founders are building profitable businesses from scratch Indie Hackers community
- Most 'learn to say no' advice stops at the sermon. This one hands you the actual sentences, 27 of them, so declining warmly and... The Async Newsletter (Twist / Doist) Article · 12 min read · Starting Up 27 tactful scripts for saying no to work meetings Becky Kane
- India's most respected bootstrapped founder built a profitable giant while guarding his attention hard: he shuts down work... antoinebuteau.com Article · 7 min read · Starting Up Lessons from Nithin Kamath, CEO of Zerodha Antoine Buteau
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →