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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The India-based way to ship cross-border with customs paperwork handled for you, relevant here because it bundles compliant... shiprocket.in Tool · D2C Shiprocket X, Cross-Border Shipping for eCommerce Businesses Shiprocket In 6 answers
  2. Google's plans from AI Plus at $4.99 to Ultra, all on Gemini 4 Argon, for comparing against ChatGPT and Claude. gemini.google Tool · How Founders Use AI Google AI Plus, Pro and Ultra plans Google In 6 answers
  3. A ready-to-use version of the update format YC recommends to its founders. Removes every excuse for not sending a clean,... Visible.vc Template · copy-paste template · Starting Up Y Combinator Investor Update Template Y Combinator / Visible.vc In 5 answers
  4. The canonical dynamic-equity framework for fairly splitting ownership based on real contributions before funding, when nobody... slicingpie.com Tool · Framework + software + handbook · Starting Up Slicing Pie: Dynamic Equity Split Model & Calculator Mike Moyer In 5 answers
  5. The free, official first step before you commit to any brand name, logo, or domain. Ten minutes here can save you a rebrand, it... Government of India (tmrsearch.ipindia.gov.in) Tool · tool · Starting Up IP India Public Trademark Search Trade Marks Registry, CGPDTM In 5 answers
  6. A living, India-first answer to 'where do I actually meet founders?', eChai has run founder meetups, dinners, demo days and... eChai Ventures Tool · short · Starting Up eChai Ventures, Founder Community & Events Across 25+ Cities eChai Ventures In 5 answers
  7. This is the standard free tool for measuring how your page actually performs, and it defaults to a mobile view, which is... Google (web.dev) Tool · A test runs in under a minute per URL · Starting Up PageSpeed Insights Google In 5 answers
  8. A quick, free way to get a first-draft persona document out of your head and onto one page, useful exactly because our short... HubSpot Tool · Starting Up Make My Persona HubSpot In 5 answers
  9. A fill-in worksheet that pushes you past anyone who could pay into specific, written traits: company size, budget, urgency of... HubSpot Template · Starting Up Ideal Customer Profile (ICP) Guide and Worksheet HubSpot In 5 answers
  10. The actual eligibility bar for co-selling with AWS, in AWS's own words: marketplace listing, ACE eligibility, 5 launched and 15... Amazon Web Services Tool · 10 min read · GTM AWS ISV Accelerate Program Amazon Web Services In 5 answers
  11. Anthropic's comparison of Claude Free, Pro and Max, including memory, voice mode and the number of projects each plan allows. claude.com Tool · How Founders Use AI Plans & pricing | Claude Anthropic In 5 answers
  12. When you want a more polished, professional-looking site that can grow into multiple pages, Framer's free tier and templates... framer.com Tool · Tool · Starting Up Framer, design-led website builder Framer In 4 answers
  13. 100X.VC pioneered the iSAFE, India's answer to the US SAFE, and offers the standardized document plus a plain explanation.... 100X.VC Tool · template + explainer · Starting Up iSAFE: The Founder-Friendly Fundraising Instrument for Early-Stage Founders 100X.VC In 4 answers
  14. Turns the a16z metrics framework into a concrete, reportable template so your investor updates carry the numbers investors... Visible.vc Tool · template · Starting Up a16z Startup Metrics Template (for updates and reporting) Visible.vc (based on a16z metrics) In 4 answers
  15. The official front door for the most common sector licence founders need, food, plus a reminder that regulated sectors each... Government of India (foscos.fssai.gov.in / rbi.org.in) Tool · portal · Starting Up FoSCoS, Apply for FSSAI Licence / Registration & Sector Regulators FSSAI (and RBI for fintech) In 4 answers
  16. This is the primary channel for selling products and services to the Indian government, a Section 8 company under the Ministry... gem.gov.in Tool · self-serve portal + onboarding modules · Starting Up Government e-Marketplace (GeM), Official Seller Portal Government e-Marketplace (GeM) In 4 answers
  17. The single-point access to tenders published across central ministries and departments, the tender side of government selling... eprocure.gov.in Tool · live tender portal · Starting Up Central Public Procurement Portal (CPPP), Government Tenders National Informatics Centre / Ministry of Finance In 4 answers
  18. A concrete, copyable Google Sheet (no paywall, no credit card) that builds your number bottoms-up from customer segments and... Visible.vc Template · ~15 min to fill in · Starting Up Total Addressable Market Template (free Google Sheet) Mike Preuss In 4 answers
  19. Before any of your outreach copy matters, you need the right person's actual email, and Hunter is the most widely used,... Hunter.io Tool · Starting Up Hunter (Email Finder and Verifier) Hunter In 4 answers
  20. This is the tool for the exact fight you are having: it scores each founder across Idea, Business Plan, Domain Expertise, and... Carnegie Mellon University Tool · 15 min read · Starting Up The Founders' Pie Calculator Frank Demmler In 4 answers
  21. When you need to reach the active or influential people in your niche cold, this helps you build a targeted list and find their... Apollo.io Tool · Starting Up Apollo.io Apollo.io In 4 answers
  22. Interactive comic style teardowns of real products like Airbnb, Duolingo, and Spotify that show UX and psychology principles in... Growth.Design Tool · browsable, ~5 min each · Starting Up Growth.Design Case Studies Growth.Design In 4 answers
  23. If launching is a repeated habit rather than one event, you need a low-stakes place to keep launching, and Product Hunt is the... Product Hunt Tool · Web platform · Starting Up Product Hunt Product Hunt In 4 answers
  24. This is the original Sequoia template that put "Why now" on the map as a named slide investors expect. It states the test... Sequoia Capital Template · 10 min read · Starting Up Writing a Business Plan Sequoia Capital In 4 answers

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