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Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The Anywhere Founder cannot fix isolation with a Slack group in another timezone: local rooms matter more here. This is an... Scholarship Track Article · 12 min read · Starting Up 25+ Communities for Budding Entrepreneurs in India Scholarship Track editorial team
- Graham puts a number on it: his own ceiling for hard writing or programming is about five hours a day, and past your personal... paulgraham.com Essay · ~20 min read · Starting Up How to Work Hard Paul Graham
- This is the honest India founder version of the off-switch lesson, told after the bill came due. Kamath ran Zerodha on late... Business Today Article · ~6 min read · Starting Up 'I thought that I'll retire': Zerodha's Nithin Kamath on relearning life after a stroke Business Today (interview with Nithin Kamath)
- Colonna, the coach founders go to when they are cracking, gives the question that actually moves boundaries: how am I complicit... Lenny's Newsletter Podcast · ~90 min listen · Starting Up How have I been complicit in creating the conditions I say I don't want? Jerry Colonna (interviewed by Lenny Rachitsky)
- A raw first-hand account of exactly this fear. Kantaria names the psychology head-on: VC money is a drug, you sell your vision... Lenny's Newsletter Essay · ~20 min read · Starting Up Startup to Exit: Lessons From a First-Time Founder Suril Kantaria
- This is the operating manual for the answer's core move: bad news delivered early and plainly. It is concrete where most advice... Visible.vc Article · ~8 min read · Starting Up How to Deliver Bad News to Investors Visible.vc team
- This is the clinical checklist you actually need to answer the question, reviewed by a licensed clinical social worker rather... PsychCentral Article · 10 min read · Starting Up Burnout vs. Depression: What's the Difference? Sian Ferguson, medically reviewed by Joslyn Jelinek, LCSW
- When the answer says 'call someone in India tonight,' this is the number to call. Vandrevala runs a genuinely free, private,... Vandrevala Foundation Tool · Helpline: call or WhatsApp +91 9999 666 555 · Starting Up Free 24x7 Mental Health Counselling Vandrevala Foundation
- This is the specific playbook behind our answer. Huberman anchors everything on a consistent wake time and morning sunlight... Huberman Lab Article · ~12 min read · Starting Up Toolkit for Sleep Andrew Huberman
- The founder who built Zerodha treats sleep and movement as the infrastructure that lets him recover from setbacks faster, not... LinkedIn (Zerodha CEO) Article · ~4 min read · Starting Up My superpowers: health, fitness, and sleep Nithin Kamath
- When the startup has wrecked your body, a five day gym plan will fail by Thursday. Clear's fix is to shrink the habit until it... jamesclear.com Article · ~8 min read · Starting Up How to Stop Procrastinating by Using the 2-Minute Rule James Clear
- This is the rare India-specific piece that treats the spouse conversation as a joint plan, not a pitch. It gives you the exact... BeMoneyAware Article · 20 min read · Starting Up When Your Partner Wants to Quit a Stable Job to Start a Business: A Couple's Money Guide BeMoneyAware
- Almost every resource here speaks to the founder. This one speaks from the other chair: twenty years as the wife of an Indian... Medium Essay · 8 min read · Starting Up Startup-Wife Rambling Lakshmi Thampi
- The cleanest argument for why you should not let "founder" (or the name of your company) become the thing you are. Graham's... paulgraham.com Essay · 5 min read · Starting Up Keep Your Identity Small Paul Graham
- Colonna coached a generation of VC-backed founders through breakdowns, and his whole thesis is that burnout is not caused by... Inc. Article · 6 min read · Starting Up How to Detach Self-Worth From Leadership Decisions Jerry Colonna
- This is the piece that named the flat middle. Chen maps the exact stretch you are in: the launch hype is gone, product/market... andrewchen.com Essay · 12 min read · Starting Up After the TechCrunch Bump: Life in the Trough of Sorrow Andrew Chen
- This is the cleanest articulation of the exact move we are recommending: stop staring at the lagging revenue line and instead... Working Backwards (workingbackwards.com) Article · 15 min read · Starting Up Input Metrics: A Guide to Defining and Measuring the Drivers of Growth Colin Bryar and Bill Carr
- This is the canonical first-hand account of exactly what you are describing. Rand Fishkin walks through his 'long, ugly year'... Reboot.io Podcast · ~50 min listen (full transcript linked) · Starting Up Depression and Entrepreneurship (Jerry Colonna in conversation with Rand Fishkin) Jerry Colonna (Reboot) with Rand Fishkin (Moz)
- For the question of when rest is not enough and you need a professional, this is the clinician who works only with founders.... Indie Hackers Podcast (Episode 060) Podcast · ~1 hr listen (full transcript on page) · Starting Up The Psychological Challenges of Being a Founder, with Dr. Sherry Walling of ZenFounder Dr. Sherry Walling (clinical psychologist) with Courtland Allen
- This is the investor reading the room from the other side of the table. Radlo-Zandi is explicit that 'flying solo' and... TechCrunch Article · 7 min read · Starting Up The art of the pivot: Work closely with investors to improve your odds Marjorie Radlo-Zandi (angel investor and entrepreneur)
- An Indian fintech case where the pivot is dramatic (consumer neo-bank to AI-led B2B) and the founder's public communication is... Value For Startups (valueforstartups.in) Article · 20 min read · Starting Up Fi Money Investor Report: $522M Peak to Shutdown Story Value For Startups (analysis of founder Sujith Narayanan's communication)
- This is the cleanest walkthrough of the seven concrete steps to strike off a Pvt Ltd via Form STK-2 (board resolution, special... IncorpX Article · ~15 min read · Starting Up How to Close or Strike Off a Company in India: Complete Guide (2026) IncorpX
- Where the first guide walks the STK-2 steps, this one is the pre-closure checklist that keeps the strike-off from bouncing:... IncorpX Article · ~12 min read · Starting Up How to Close a Company in India in 2026 (Complete Process Explained) Dhanush Prabha
- Winding down means paying people out correctly, and this is the guide that spells out the dual reconciliation founders get... Mynd Solutions Article · ~10 min read · Starting Up A Complete Guide to the Full and Final Settlement Process in India Mynd Solutions
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →