Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Finding an advisor is only half the job; extracting value is the harder, less-discussed half. This piece is a concrete tactical... First Round Review Article · medium · Starting Up 7 Tactics to Get the Most Out of Your Startup's Advisors First Round Review In 5 answers
2. A living, India-first answer to 'where do I actually meet founders?', eChai has run founder meetups, dinners, demo days and... eChai Ventures Tool · short · Starting Up eChai Ventures, Founder Community & Events Across 25+ Cities eChai Ventures In 5 answers
3. This is a tight founder-and-investor conversation squarely on the question of reading whether a wave is real or you are just... a16z Podcast Podcast · ~18 min · Starting Up Marc Andreessen on Startup Timing Marc Andreessen and Jonathan Lai In 5 answers
4. This is the clearest argument we know for reframing the whole early-vs-late question: it says being first or being a fast... NFX Essay · ~15 min read · Starting Up Why Startup Timing Is Everything Pete Flint In 5 answers
5. Moore's classic maps the market you are timing your entry into: innovators and early adopters buy for very different reasons... Goodreads Book · ~250 pages · Starting Up Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Geoffrey A. Moore In 5 answers
6. This is written by an early-stage Indian investor (founder of Gemba Capital), so you get the assessment from the exact side of... Adith Podhar (Gemba Capital) Essay · ~12 min read · Starting Up How to Assess Founder Market Fit: A Framework Adith Podhar In 5 answers
7. If you would rather hear the thinking than read it, this is Rahul Vohra on Lenny's Podcast talking through the same... Lenny's Podcast Podcast · Starting Up Superhuman's secret to success: ignoring most customer feedback, manually onboarding every user, and positioning around one attribute | Rahul Vohra Lenny Rachitsky In 5 answers
8. Lavingia's whole thesis is the one you need as a part-time founder: start with a community you already know and belong to, then... Penguin Random House Book · 288 pages · Starting Up The Minimalist Entrepreneur: How Great Founders Do More with Less Sahil Lavingia In 5 answers
9. Instead of theory, this is hundreds of interviews with real solo founders who started a profitable business on the side of a... Apple Podcasts Podcast · episodes run 45 to 75 minutes · Starting Up Indie Hackers Podcast Courtland Allen In 5 answers
10. When you and your technical hire are arguing about the stack, this essay reframes the whole fight: the goal is not the best or... mcfunley.com Essay · ~20 min read · Starting Up Choose Boring Technology Dan McKinley In 5 answers
11. This is the piece that gives you permission to stop waiting for a big study. Nielsen shows that just five people uncover... Nielsen Norman Group Article · About a 10 minute read · Starting Up Why You Only Need to Test with 5 Users Jakob Nielsen In 5 answers
12. This is Google's own field research on building for people coming online in markets like India, and it names the exact... Google Design Article · ~12 min read · Starting Up Connectivity, Culture, and Credit: Designing for the Next Billion Users Google Design (Next Billion Users team) In 5 answers
13. Shapiro gives you a concrete framework you can apply the same afternoon: write a header that is fully descriptive of what you... julian.com Article · Long read, about 30 minutes · Starting Up Startup Handbook: Landing Page Copywriting Julian Shapiro In 5 answers
14. This is the standard free tool for measuring how your page actually performs, and it defaults to a mobile view, which is... Google (web.dev) Tool · A test runs in under a minute per URL · Starting Up PageSpeed Insights Google In 5 answers
15. Video · about 30 minutes · Starting Up How to Sell Tyler Bosmeny In 5 answers
16. This is the rare cold email piece written by someone who has actually sent thousands of them (Steli Efti built Close, a sales... Close Article · Starting Up 15 Best Cold Email Templates That Actually Get Replies (Proven Examples) Steli Efti In 5 answers
17. This is the guide for the check-in itself: what to actually say when you sit down. Perel names the three things co-founder... First Round Review Article · 20 min read · Starting Up How to Fix the Co-Founder Fights You're Sick of Having: Lessons from Couples Therapist Esther Perel Esther Perel (via First Round Review) In 5 answers
18. A two-minute animation showing why building before talking to customers wastes months. Useful to send a cofounder who wants to... Steve Blank Video · 2 min · Starting Up Customer Discovery: The Search for Product/Market Fit. 2 Minutes to See Why Steve Blank In 5 answers
19. Video · ~45 min · Starting Up How to Launch an MVP Michael Seibel and Eric Migicovsky In 5 answers
20. The free, original essay that defined the MVP before the book existed, written plainly by the person who coined the term. It... Startup Lessons Learned (Eric Ries) Essay · ~15 min read · Starting Up Minimum Viable Product: a guide Eric Ries In 5 answers
21. This is the piece written for exactly your situation: no audience, no network, no obvious way to reach the people you need.... A Smart Bear (Jason Cohen) Article · Starting Up When You Have Nothing: How to Find Customers to Interview Jason Cohen In 5 answers
22. Blank, who built customer development, uses a real founder story to show how a team defaulted to 'build a smaller product' when... steveblank.com Article · 7 min read · Starting Up An MVP is not a Cheaper Product, It's about Smart Learning Steve Blank In 5 answers
23. Steve Blank's argument for searching for a business model before building one, the get out of the building philosophy in short... Harvard Business Review Article · 15 min read · Starting Up Why the Lean Start-Up Changes Everything Steve Blank In 5 answers
24. Jason Levin grew a product to $100K ARR on Bubble with no engineers, then raised $3M and re-platformed to an API. It is a clean... Lenny's Newsletter Article · ~20 min read · Starting Up From a $6.90 newsletter to $3M API: How a non-coder built Memelord Jason Levin In 5 answers

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