Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
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Video · ~30 min · Starting Up
How Words Can Make Your Product Stand Out (Google I/O '17)
Maggie Stanphill, Google
- A relaxed conversation with a working UX writer about how interface words get made at a real product company, including button... Intercom (Inside Intercom podcast) Podcast · ~30 min · Starting Up Dropbox's John Saito on the role of writing in experience design John Saito with Intercom
- Written by an India-based UX writer, this piece is a useful reality check on why product copy still gets ignored at many Indian... UX Content Collective Article · ~8 min read · Starting Up UX writing is on the rise in India Sidika Sehgal
- The counterargument worth hearing: that a strong designer earns their keep before polish, by shaping the product around real... Andy Budd Essay · Starting Up Everyone Talks About Product-Market Fit. A Good Designer Can Help You Find It. Andy Budd
- A calm, structured walkthrough of hiring your first designer: what to look for, how to scope the role, and how to evaluate... Designer Fund Article · Starting Up A Founder's Guide to Hiring your First Designer Heather Phillips
- From a former Facebook VP of Design, this clarifies what senior design judgment actually buys you, which is the "taste" you... The Looking Glass Essay · Starting Up How to Spot a World-Class Designer Julie Zhuo
- Professionally designed, ready to drop in UI blocks and page templates from the makers of Tailwind CSS. It lets you assemble a... Tailwind CSS Tool · Starting Up Tailwind Plus (Tailwind UI) Tailwind CSS
- Google's open design system with detailed guidance on layout, color, type, and components, plus ready implementations.... Google Tool · Starting Up Material Design 3 Google
- One of the most complete free Figma UI kits, with a large library of components and page examples you can adapt. If you want a... Untitled UI Template · Starting Up Untitled UI (Free Figma UI Kit) Untitled UI
- This backs the core of your answer: trust the emotion, not the diagnosis. Nielsen argues you should watch what users do rather... Nielsen Norman Group Essay · Starting Up First Rule of Usability? Don't Listen to Users Jakob Nielsen
- This is the bridge from a diagnosed problem to a concrete design change. The When / I want to / So I can format forces you to... Intercom Blog Article · Starting Up Designing Features Using Job Stories Alan Klement / Intercom
- A thorough, free guide to the full range of usability tests, from moderated sessions to unmoderated remote tasks and... Maze Article · Starting Up Usability Testing Guide Maze
- Very often clunky means slow, and slow is as much about perception as raw milliseconds. This explains how loading states,... MDN Web Docs Article · Starting Up Perceived Performance MDN Web Docs
- If any of your users read Urdu, Arabic, or another right to left script, your whole layout may need to mirror, and this is the... Material Design 3 Article · 10 min read · Starting Up Bidirectionality and RTL Google Material Design
- A practical designer facing walkthrough of building interfaces that survive translation, including how languages fall into... Material Design 3 Article · 12 min read · Starting Up Principles and Techniques for Effective Localization Google Material Design
- Your short answer says never bury the language switch, and this is the definitive piece on getting that one control right. It... Smashing Magazine Article · 20 min read · Starting Up Designing A Perfect Language Selector UX Vitaly Friedman
- A tighter, pattern focused companion to the language selector deep dive, good when you just want the checklist. It covers... Smart Interface Design Patterns Article · 10 min read · Starting Up Language Selector UX (Smart Interface Design Patterns) Vitaly Friedman
- Written from inside an Indian VC firm that has watched many vernacular products grow, this argues that building for Bharat... Lightspeed Venture Partners Essay · 12 min read · Starting Up Building Multi-lingual Products for India Harsha Kumar
- Pratilipi built India's largest vernacular storytelling platform across a dozen languages, and its founder walks through what... The Neon Show Podcast · 46 min · Starting Up Ranjeet Pratap Singh on the story and culture of Pratilipi Siddhartha Ahluwalia
- When you are ready to think about the engineering, this shows how a product serving 62 languages keeps text out of the code and... The Airbnb Tech Blog Article · 15 min read · Starting Up Building Airbnb's Internationalization Platform Hua Zheng
- Your short answer warns that translated text is often longer, and this piece shows exactly how that breaks buttons, menus, and... SimpleLocalize Article · 8 min read · Starting Up Why Text Expansion Breaks Your UI and How to Fix It SimpleLocalize
- This is the cheapest way to catch translation problems before you have any translations. Pseudolocalization swaps your text for... Android Developers Tool · 10 min read · Starting Up Test Your App with Pseudolocales Google Android
- The authoritative, vendor neutral starter checklist from the group that maintains web standards. It is short and covers the non... W3C Article · 5 min read · Starting Up Internationalization Quick Tips for the Web W3C Internationalization
- If your Hindi or Tamil text renders as boxes or looks broken, it is usually a font problem, and Noto solves it for free across... Google Fonts Tool · font family · Starting Up Noto Fonts Google
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →