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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · ~30 min · Starting Up How Words Can Make Your Product Stand Out (Google I/O '17) Maggie Stanphill, Google
  2. A relaxed conversation with a working UX writer about how interface words get made at a real product company, including button... Intercom (Inside Intercom podcast) Podcast · ~30 min · Starting Up Dropbox's John Saito on the role of writing in experience design John Saito with Intercom
  3. Written by an India-based UX writer, this piece is a useful reality check on why product copy still gets ignored at many Indian... UX Content Collective Article · ~8 min read · Starting Up UX writing is on the rise in India Sidika Sehgal
  4. The counterargument worth hearing: that a strong designer earns their keep before polish, by shaping the product around real... Andy Budd Essay · Starting Up Everyone Talks About Product-Market Fit. A Good Designer Can Help You Find It. Andy Budd
  5. A calm, structured walkthrough of hiring your first designer: what to look for, how to scope the role, and how to evaluate... Designer Fund Article · Starting Up A Founder's Guide to Hiring your First Designer Heather Phillips
  6. From a former Facebook VP of Design, this clarifies what senior design judgment actually buys you, which is the "taste" you... The Looking Glass Essay · Starting Up How to Spot a World-Class Designer Julie Zhuo
  7. Professionally designed, ready to drop in UI blocks and page templates from the makers of Tailwind CSS. It lets you assemble a... Tailwind CSS Tool · Starting Up Tailwind Plus (Tailwind UI) Tailwind CSS
  8. Google's open design system with detailed guidance on layout, color, type, and components, plus ready implementations.... Google Tool · Starting Up Material Design 3 Google
  9. One of the most complete free Figma UI kits, with a large library of components and page examples you can adapt. If you want a... Untitled UI Template · Starting Up Untitled UI (Free Figma UI Kit) Untitled UI
  10. This backs the core of your answer: trust the emotion, not the diagnosis. Nielsen argues you should watch what users do rather... Nielsen Norman Group Essay · Starting Up First Rule of Usability? Don't Listen to Users Jakob Nielsen
  11. This is the bridge from a diagnosed problem to a concrete design change. The When / I want to / So I can format forces you to... Intercom Blog Article · Starting Up Designing Features Using Job Stories Alan Klement / Intercom
  12. A thorough, free guide to the full range of usability tests, from moderated sessions to unmoderated remote tasks and... Maze Article · Starting Up Usability Testing Guide Maze
  13. Very often clunky means slow, and slow is as much about perception as raw milliseconds. This explains how loading states,... MDN Web Docs Article · Starting Up Perceived Performance MDN Web Docs
  14. If any of your users read Urdu, Arabic, or another right to left script, your whole layout may need to mirror, and this is the... Material Design 3 Article · 10 min read · Starting Up Bidirectionality and RTL Google Material Design
  15. A practical designer facing walkthrough of building interfaces that survive translation, including how languages fall into... Material Design 3 Article · 12 min read · Starting Up Principles and Techniques for Effective Localization Google Material Design
  16. Your short answer says never bury the language switch, and this is the definitive piece on getting that one control right. It... Smashing Magazine Article · 20 min read · Starting Up Designing A Perfect Language Selector UX Vitaly Friedman
  17. A tighter, pattern focused companion to the language selector deep dive, good when you just want the checklist. It covers... Smart Interface Design Patterns Article · 10 min read · Starting Up Language Selector UX (Smart Interface Design Patterns) Vitaly Friedman
  18. Written from inside an Indian VC firm that has watched many vernacular products grow, this argues that building for Bharat... Lightspeed Venture Partners Essay · 12 min read · Starting Up Building Multi-lingual Products for India Harsha Kumar
  19. Pratilipi built India's largest vernacular storytelling platform across a dozen languages, and its founder walks through what... The Neon Show Podcast · 46 min · Starting Up Ranjeet Pratap Singh on the story and culture of Pratilipi Siddhartha Ahluwalia
  20. When you are ready to think about the engineering, this shows how a product serving 62 languages keeps text out of the code and... The Airbnb Tech Blog Article · 15 min read · Starting Up Building Airbnb's Internationalization Platform Hua Zheng
  21. Your short answer warns that translated text is often longer, and this piece shows exactly how that breaks buttons, menus, and... SimpleLocalize Article · 8 min read · Starting Up Why Text Expansion Breaks Your UI and How to Fix It SimpleLocalize
  22. This is the cheapest way to catch translation problems before you have any translations. Pseudolocalization swaps your text for... Android Developers Tool · 10 min read · Starting Up Test Your App with Pseudolocales Google Android
  23. The authoritative, vendor neutral starter checklist from the group that maintains web standards. It is short and covers the non... W3C Article · 5 min read · Starting Up Internationalization Quick Tips for the Web W3C Internationalization
  24. If your Hindi or Tamil text renders as boxes or looks broken, it is usually a font problem, and Noto solves it for free across... Google Fonts Tool · font family · Starting Up Noto Fonts Google

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