Explore

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · D2C Profit First: Practical Steps for Small Business Financial Success Mike Michalowicz
  2. Marketplace and quick-commerce settlement cycles create a receivables gap that invoice financing exists specifically to bridge... recurclub.com Article · D2C Top Invoice Financing Startups in India: Guide for SaaS/D2C Founders Recur Club
  3. A strong second directory to IndiaMART, useful for cross-checking a supplier and for browsing city-level industry hubs to see... tradeindia.com Tool · D2C TradeIndia Industry Hubs and B2B Directory TradeIndia
  4. Even India-first brands use Alibaba to benchmark prices and MOQs and to source components India doesn't make cheaply;... alibaba.com Tool · D2C Alibaba Supplier Sourcing and Trade Assurance Alibaba
  5. A free, fill-in-the-blanks NDA built for product development, the document you sign before you hand a factory your formulation,... legaltemplates.net Template · D2C Product Development Non-Disclosure Agreement (NDA) Template Legal Templates
  6. One of India's biggest business podcasts, with long-form interviews of D2C founders (SUGAR, Mamaearth and more) who talk... rajshamani.life Podcast · D2C Figuring Out with Raj Shamani (Founder Interviews) Raj Shamani
  7. Video · D2C How To Find A Good And Reliable Manufacturer Or Supplier For Your Product Idea Shopify
  8. Video · D2C Fuelling a D2C Brand's Growth Engine with Supply Chain Supply Chain Digital Dialogues
  9. Shopify's own merchant-survey data on how new stores actually got their first sales - word of mouth and personal social... Shopify Blog Article · D2C How To Make Your First Sale Shopify
  10. A recent (2025), unpolished founder story about a first-ever organic order arriving from a total stranger - checkout form still... Flick On Click Article · D2C IndiKhoj Startup Story: How Anoushka Upadhyaya Built A Handloom Brand Flick On Click
  11. A roundup of Indian D2C founders across categories describing their actual early traction, useful for pattern-matching your own... YourStory Article · D2C 10 D2C Brands Scripting Success Stories YourStory
  12. Profiles founders talking about what early traction actually signalled to them beyond the raw order count - repeat behaviour,... Entrepreneur India Article · D2C Doyens of D2C: How These Founders are Reshaping the Space Entrepreneur India
  13. The official landing page laying out the value proposition and category breadth, useful for deciding which categories to launch... seller.flipkart.com Article · D2C Start Selling Online on Flipkart Seller Hub Flipkart
  14. The only official Myntra onboarding portal, Myntra explicitly warns sellers off third-party 'registration' links, so this is... partners.myntrainfo.com Tool · D2C Myntra Partner Portal, Official Onboarding Myntra
  15. The operational home once you're approved, day-to-day catalogue, inventory and order management runs through here. seller.nykaa.com Tool · D2C Nykaa Seller Portal, Login Nykaa
  16. The actual application entry point for new beauty and personal-care brands wanting onto Nykaa, this is where the curation... nykaa.com Article · D2C Sell On Nykaa, Brand Partnership Page Nykaa
  17. The direct self-service registration entry point for JioMart sellers, zero registration fee, straightforward for D2C brands... merchant.jiomart.com Tool · D2C JioMart Partner, Seller Self Signup Reliance Retail
  18. JioMart's dedicated seller-enablement layer, useful once you're past initial signup and need catalogue, pricing and... sen.jiomart.com Tool · D2C Seller Enablement Network, JioMart Reliance Retail
  19. A category-by-category fee comparison across India's biggest marketplaces, the most useful single reference for deciding where... GoNukkad Article · D2C Marketplace Commission Comparison India: Amazon vs Flipkart vs Meesho GoNukkad
  20. Fills in the operational detail Nykaa's own site doesn't spell out, documentation checklist and what the quality-review process... Unicommerce Blog Article · D2C How to Sell on Nykaa, Nykaa Seller Registration Process Unicommerce
  21. Covers Myntra Rising Stars, the zero-commission onboarding track for emerging D2C brands, genuinely useful if you're... YourStory Article · D2C From Startup to Scale: Myntra's Zero-Commission Model Is Powering India's Next D2C Wave YourStory
  22. Video · D2C How to Register on Myntra Seller Account (Step-by-Step Guide) YouTube creator
  23. Video · D2C How To Sell On Flipkart | Flipkart Seller Account Kaise Banaye YouTube creator
  24. Covers the "Yes Moms" WhatsApp/Facebook community where Slurrp Farm's founders stay genuinely present with parents, a concrete... Social Samosa Article · D2C How Slurrp Farm Connects with Parents Through Authentic Social Media Content Social Samosa

Show the next 24

The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
eChai Partner Brands The partnership →