Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A useful stats hub for benchmarking India's omnichannel retail adoption at a macro level, good for grounding a board deck or... Statista Article · D2C Omnichannel Retail in India, Statistics & Facts Statista
- A trade-press piece specifically on the online-to-offline extension of D2C brands, complementing the more... Indian Retailer Article · D2C Omni-Channel Strategies: Bringing D2C Brands into Retail and Beyond E-Commerce Indian Retailer
- Directly interrogates the profitability question most omnichannel cheerleading pieces skip, a useful reality check before... Exchange4Media Article · D2C As D2C Brands Go Offline, Can Omnichannel Growth Stay Profitable? Exchange4Media
- A current industry-wide benchmark report covering the metrics (RTO, CAC, retention) that actually determine whether an... Growww Tech Article · D2C State of Indian D2C 2026, RTO, CAC, Retention Growww Tech
- The official onboarding pathway explainer, clarifies that you go through a Seller Network Participant rather than registering... ondc.org Article · D2C How to Join ONDC ONDC
- The technical registry documentation, mostly relevant if you or your dev team are evaluating a seller app's integration... GitHub Article · D2C ONDC Developer Docs, Onboarding of Participants ONDC-Official
- The cleanest plain-English explainer of how ONDC actually works end to end, from a credible business publication rather than a... Forbes India Article · D2C ONDC Explained: What Is It, Top Buyer and Seller Apps, and More Forbes India
- A neutral, well-sourced overview of ONDC's origin, governance and structure, useful background before you take any single... Wikipedia Article · D2C Open Network for Digital Commerce Wikipedia contributors
- A deeper strategic explainer on why ONDC exists and what it's trying to disrupt, useful context for understanding the network's... Inc42 Article · D2C How India's Ambitious ONDC Project Can Reinvent Indian Ecommerce Inc42
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Video · D2C
How to Register on Mystore + ONDC Network with GST, Step-by-Step Guide
Mystore
- A logistics provider's view of packaging, useful because it connects design choices directly to shipping cost and damage rates,... sekologistics.com Article · D2C Ecommerce Packaging Innovations for D2C Brands SEKO Logistics
- India's largest ecommerce logistics platform's own best-practices guide, written for the exact courier, RTO and damage... shiprocket.in Article · D2C Best Packaging Practices for eCommerce Sellers Shiprocket
- A full India-specific unboxing-experience guide from a packaging supplier, useful for budget-tiering ideas from a plain kraft... upackarts.in Article · D2C D2C Brand Packaging India: Unboxing Experience Complete Guide Upackarts
- A free way to visualise box, mailer or pouch designs before you pay a supplier for a physical proof, good for testing 3-4... canva.com Tool · D2C Packaging Mockup Generator Canva
- Shows the actual path from a Canva mockup to a manufactured box via a 3D configurator and supplier network, useful even if you... packhelp.com Tool · D2C How to Use Canva and Packhelp to Design Custom Packaging Packhelp
- One of India's largest corrugated packaging manufacturers, with ecommerce-specific customised boxes at MOQs realistic for a new... packman.co.in Tool · D2C Buy Custom Corrugated Box at Wholesale Price Packman Packaging
- A second Indian corrugated manufacturer to benchmark quotes against, custom sizes, printing and branding for D2C-scale orders. nextinpack.com Tool · D2C Top Corrugated Box Manufacturers in India NextInPack
- A one-stop packaging shop from the logistics platform many Indian D2C brands already use for shipping, so ordering and... packaging.shiprocket.in Tool · D2C Packaging Solutions for Your eCommerce Business Shiprocket Packaging
- A detailed, India-specific breakdown of exactly what must appear on food packaging and which materials need BIS certification... foodsafety.institute Article · D2C FSSAI Packaging and Labelling Requirements Food Safety Institute
- The real story of one of India's leading sustainable packaging suppliers, useful both as a supplier lead and as a case study in... yourstory.com Article · D2C Sustainable Packaging Provider Bambrew Readies for the Next Phase YourStory
- Makes the business case for why partnerships deserve a line item in your growth plan rather than being an occasional favour to... adroll.com Article · D2C Brand Partnerships: Why They Matter for D2C Brands AdRoll
- The widest example set in one place - Starbucks x Spotify, Nike x Apple, Taco Bell x Doritos - useful for pattern-matching what... blog.hubspot.com Article · D2C 20 Examples of Successful Co-Branding Partnerships (and Why They're So Effective) HubSpot
- Positions co-branding as a full growth-channel strategy for 2026 rather than a one-off tactic, with performance data (3x... creatorcommerce.shop Article · D2C Brand-to-Brand Partnerships: 2026 Playbook CreatorCommerce
- An Indian ecommerce agency's collection of D2C brand success stories - useful as further reading once you've internalised the... greenhonchos.com Article · D2C Ecommerce Case Studies and D2C Brands Success Stories Green Honchos
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →