Explore

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The clean baseline definition of co-branding as a distinct marketing strategy - useful as the term-of-record reference when you... en.wikipedia.org Article · D2C Co-branding Wikipedia contributors
  2. A D2C-specific (not generic SaaS) comparison of the big three Indian gateways, weighing fees, settlement speed and AMC rather... dhanaay.com Article · D2C Best Payment Gateway India 2026: Razorpay vs Cashfree vs PayU Dhanaay
  3. Video · D2C Cashfree vs Razorpay - Which One Is Best Payment Gateway? youtube.com
  4. A plug-in Shopify app that verifies COD orders by OTP or IVR call before they ship, which is the single highest-leverage RTO... apps.shopify.com Tool · D2C Hillteck, COD OTP Verification (Shopify App) Hillteck
  5. Same job as Hillteck's app but over WhatsApp instead of SMS/IVR, worth comparing if your customers already live in WhatsApp and... apps.shopify.com Tool · D2C COD-Verify, Reduce Fake COD Orders with WhatsApp OTP Verification (Shopify App) COD-Verify
  6. A broader roundup beyond just GoKwik vs Shopflo, useful for seeing the full competitive set, including smaller or cheaper... decentro.tech Article · D2C 15 Best Checkout Apps for eCommerce Stores Decentro
  7. Straight from Shopify on what checkout extensibility actually lets you build, UI extensions, Shopify Functions, the Branding... shopify.com Article · D2C Checkout Extensibility Opens New Ways to Customize Checkouts on Shopify Shopify
  8. The clearest technical explanation of why UPI Intent out-converts Collect, from the gateway that actually routes the... razorpay.com Article · D2C UPI Intent vs Collect: Which One Actually Works Better? Razorpay
  9. Razorpay's cross-border product page is the clearest place to see what an India-licensed PA-CB gateway actually offers an... razorpay.com Tool · D2C Multi-Currency Account for International Bank Transfers Razorpay
  10. Payoneer's own India-specific guide, useful because it's the go-to for exporters and marketplace sellers who want... payoneer.com Article · D2C How to Receive International Payments in India Payoneer
  11. A head-to-head comparison of every major cross-border option, not just Payoneer, with fees called out explicitly, read this... skydo.com Article · D2C Top PayPal Alternatives in India: Compare Wise, Payoneer, Stripe & More Skydo
  12. Straight from the newsroom that decides which funding rounds get covered, this tells you exactly what makes an announcement... techcrunch.com Article · D2C How to Announce a Funding Round TechCrunch
  13. A free, no-signup-hassle press release template that gets your basic facts and formatting right so you're not reinventing the... hubspot.com Template · D2C How to Write a Press Release [Free Template] HubSpot
  14. A practical set of pitch-email templates and structure rules, cite credible data, double-check names, keep it short, that turns... hubspot.com Article · D2C How to Pitch Editors & Win More PR [+ Templates] HubSpot
  15. HARO's shutdown-then-relaunch as Connectively left it flooded with AI-generated pitches, so this roundup of working... prezly.com Article · D2C 12+ Connectively (HARO) Alternatives Prezly
  16. Video · D2C How to Build Your First PR Campaign (Step-by-Step for Founders) youtube.com
  17. The most founder-friendly PR book on the market, it covers building press materials, formulating a strategy and handling media... amazon.com Book · D2C You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Jenna Guarneri
  18. The actual front door, Inc42 runs a real startup-submission form, which is more reliable than cold-emailing reporters and... inc42.com Tool · D2C Get Featured on Inc42: Submit Your Startup For Potential Coverage Inc42
  19. Lays out YourStory's actual submission mechanics, the editorial email, the subject line to use, and the traction bar you need... inc91.com Article · D2C How to Get Featured Your Startup/Founder Story on YourStory Media? Inc91
  20. The most detailed public breakdown of what Indian PR agencies actually charge by tier and city, a useful sanity check before... bluebuzz.in Article · D2C The Ultimate Guide to PR Cost in India 2025: Retainers, Packages, and Agency Rates Explained Blue Buzz
  21. India's highest-profile founder-recognition list now runs a dedicated D2C category, and a placement gives you a permanent,... forbesindia.com Article · D2C Forbes India 30 Under 30 2026 Forbes India
  22. Makes the India-specific case that founders are now expected to be thought leaders and storytellers in their own right, a... humanedesignthinking.com Article · D2C The Evolving Personal Brand Strategy for Indian Startup Founders Humane Design
  23. Reframes a waitlist as a demand-validation and market-research tool, not just a list of names, and lays out the... GetWaitlist Article · D2C Waitlist Marketing Strategy 2025: How to Build Demand Before Launch GetWaitlist
  24. An agency-side view that pushes back on vanity signup counts and insists on tracking who actually converts, a useful gut-check... Blazon Agency Article · D2C The Waitlist Strategy: How to Build Pre-Launch Demand That Actually Converts Blazon Agency

Show the next 24

The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
eChai Partner Brands The partnership →