Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Video · 12 min · Starting Up How VCs Evaluate Startup Timing, featuring Pete Flint at NFX Pete Flint, NFX In 3 answers
2. This episode focuses specifically on how the consuming class is shifting and what that does to sizing over time. It helps you... Ideas of India, Mercatus Center Podcast · 1 hr 20 min · Starting Up Sajith Pai Unpacks the 2024 Indus Valley Report and the Changing Indian Consumer Shruti Rajagopalan with Sajith Pai In 3 answers
3. Podcast · ~40 min · Starting Up Mastering Startup Math: TAM, CAC, Churn, LTV and more Shripati Acharya and Amit Somani, Prime Venture Partners In 3 answers
4. If you truly have no category, this is the book on deliberately designing one, which reframes sizing as creating demand rather... playbigger.com Book · Book · Starting Up Play Bigger Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney In 3 answers
5. Perez shows that real technological revolutions run on 50 year cycles with a predictable frenzy, a crash, and then a long... Goodreads Book · 224 pages · Starting Up Technological Revolutions and Financial Capital Carlota Perez In 3 answers
6. Naval defines specific knowledge as the thing you cannot be trained for, built from your curiosity, obsessions, and the way you... Naval Essay · 6 min read · Starting Up Arm Yourself With Specific Knowledge Naval Ravikant In 3 answers
7. An investor's view of why founder-market fit is a top filter at the earliest stage, when there is little else to judge. It... F2 Venture Capital Article · 8 min read · Starting Up Founder Market Fit Matters F2 VC In 3 answers
8. This is about the unique insight half of 'why you': seeing a market others dismiss and having the conviction to build there. It... First Round Review Article · 20 min read · Starting Up Future Founders, Here's How to Spot and Build in Nonobvious Markets Elad Gil In 3 answers
9. Podcast · ~90 min video · Starting Up Kunal Shah on winning in India and second-order thinking Kunal Shah with Lenny Rachitsky In 3 answers
10. Each year a16z partners publish the problems they think startups will tackle next, which is less a prediction and more a map of... Andreessen Horowitz Article · 20 min read · Starting Up Big Ideas in Tech a16z partners In 3 answers
11. Intel's former CEO defines the "strategic inflection point," the moment a real shift changes the fundamentals of a business,... Andrew S. Grove (Penguin Random House) Book · Book (~210 pages) · Starting Up Only the Paranoid Survive Andrew S. Grove In 3 answers
12. This is the internal memo Butterfield sent his team two weeks before Slack's launch, written from inside the wreckage of... Medium Essay · Starting Up We Don't Sell Saddles Here Stewart Butterfield In 3 answers
13. This is Product Hunt's own pre-launch checklist, covering exactly the assets you need lined up weeks ahead: gallery images,... Product Hunt Article · Starting Up Preparing for launch Product Hunt In 3 answers
14. Ryan Hoover has watched more product launches than almost anyone through Product Hunt, and this conversation covers exactly... Lenny's Podcast Podcast · Starting Up How to launch and grow your product | Ryan Hoover of Product Hunt and Weekend Fund Lenny Rachitsky, Ryan Hoover In 3 answers
15. This is the data behind if you talk less than the customer, you're doing it right. Gong analyzed hundreds of thousands of real... Gong Labs Article · ~10 min read · Starting Up Mastering the talk-to-listen ratio in sales calls Gong Labs In 3 answers
16. A short, practical guide you can lift straight into your own process: how many times to follow up, what to say at each touch,... Close Template · Starting Up The Follow Up Formula Steli Efti In 3 answers
17. This is narrower than the cadence advice elsewhere on this list: it is specifically about what makes the follow-up email itself... Gong Article · 8 min read · Starting Up Scientific Tips for Writing the Perfect Follow-Up Sales Email Gong In 3 answers
18. This breaks down how early sales teams actually build and work a target account list, including how to find contact information... First Round Review Article · 12 min read · Starting Up Designing Your Sales Stack so that Customers Come to You Max Altschuler and Jorge Soto In 3 answers
19. A bootstrapped founder's step by step account of building a short list of exactly-fit prospects and personally emailing each... Indie Hackers Thread · 10 min read · Starting Up How to get your first 10 customers with cold email William Paul In 3 answers
20. Pete Kazanjy, who has built and scaled multiple B2B sales orgs, gives a founder-focused breakdown of how to get specific enough... Lenny's Podcast Article · 10 min read · Starting Up Defining your ideal customer profile: Pete Kazanjy's perspective Pete Kazanjy In 3 answers
21. This is a practical, step by step walkthrough with real before and after examples of cold emails, useful when you want a... Woodpecker Article · 12 min read · Starting Up How to Write a Cold Email: 6 Steps + Templates Woodpecker In 3 answers
22. A real teardown of real cold emails sent to a real, busy recipient, with his honest reaction to each subject line. Reading... Nick Gray Essay · Starting Up Feedback on 4 Cold Emails To Me From Ramit's Brain Trust Nick Gray In 3 answers
23. Sethi has spent years publicly refining cold outreach scripts and testing subject lines with real recipients, and this collects... Ramit Sethi Template · Starting Up 50 Proven Email Scripts Ramit Sethi In 3 answers
24. Gong analyzed tens of millions of real sales emails, so instead of taking someone's word for what good personalization looks... Gong Article · 9 min read · Starting Up Does Cold Email Even Work Any More? Here's What the Data Says Gong In 3 answers

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