Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- An NBFC's plain-English roundup of CGTMSE, MUDRA, PMEGP, SISFS and other government schemes in one place, from a lender who... tatacapital.com Article · D2C Top Government Schemes for Startups & MSMEs in India (2026) Tata Capital In 3 answers
- A concrete step-by-step for one of the most-imported D2C categories, sequencing IEC, GST, supplier vetting and landed cost... eximpe.com Article · D2C Import Electronics from China to India: Step-by-Step Method Eximpe In 3 answers
- A tight, tactical eight-tip list rather than a long theory piece, useful as a pre-outreach checklist the night before you send... Stack Influence Article · D2C Influencer Product Seeding Strategies: 8 Tips to Boost Your Brand Stack Influence In 3 answers
- A structured nine-step framework, research, market-entry plan, localization, compliance, local partnerships, that turns 'go... shopify.com Article · D2C International Ecommerce Strategy: 9 Steps to Expand Shopify In 3 answers
- Weekly founder interviews on real launches, growth and international scaling, the closest thing to sitting in on another D2C... podcasts.apple.com Podcast · D2C Shopify Masters Shopify In 3 answers
- Makes the case that a well-run drop cadence builds community, not just a single day's revenue spike - relevant when you're... EQL Article · D2C How Limited Edition Product Drops Can Create Lasting Loyal Communities EQL In 3 answers
- It's the source of truth, free, and straight from the platform you're paying, so you learn the correct terminology (objectives,... Meta Blueprint Course · D2C Get Started with Advertising on Facebook and Instagram (Meta Blueprint) Meta In 3 answers
- Directly answers the question every scaling brand hits, how to keep testing new creative without wrecking a campaign that... Digitorm Article · D2C The Right Facebook Ad Campaign Structure for Testing, Scaling, and Retargeting Digitorm In 3 answers
- The clearest India-specific breakdown of when to use ABO versus CBO, with concrete purchase-count thresholds for moving a... Oneagencz Article · D2C ABO vs CBO Meta Ads in India, The Proven Structure That Scales (2026) Oneagencz In 3 answers
- Maps campaign structure to an actual Indian budget growth path, from Rs 500/day to Rs 5 lakh/month, so you can see how... Clicknify Article · D2C Meta Ads for Indian Businesses in 2026, The Complete Strategy Guide, From Rs 500/Day to Rs 5L/Month Clicknify In 3 answers
- An Indian export house's ground-level account of how many sample rounds are normal and what each one is actually checking for. kbexports.com Article · D2C The Textile Sampling Process Explained KB Exports In 3 answers
- A consultant-built framework covering all touchpoint types (digital, physical, assisted), useful once you're past the basic... Umbrex Article · D2C Omnichannel Strategy Framework Explained Umbrex In 3 answers
- Fynd's ONDC seller app skews toward fashion and D2C brands specifically, worth shortlisting since it's been used by... Fynd Tool · D2C Sell on ONDC with Zero Setup Cost, Fynd Seller App Fynd In 3 answers
- A top-tier VC's field guide to PR written for founders with zero media experience, it treats journalist relationships as a long... bvp.com Article · D2C PR Fundamentals for Early-Stage Founders Bessemer Venture Partners In 3 answers
- Written by a VC who's watched hundreds of portfolio founders try and fail at PR, this is the most no-nonsense explainer of why... medium.com Article · D2C How to Get Press Coverage: Startup PR for Dummies Christoph Janz (Point Nine Capital) In 3 answers
- Argues directly against the "you need a ₹2L/month retainer" assumption, making the case that a clear story and a few right... mediagraphicspr.com Article · D2C PR for D2C Brands: How to Build Buzz on Low Budget Mediagraphics PR In 3 answers
- Gives an actual rupee number for demand-testing (a small ad spend sent straight to a WhatsApp number) instead of vague advice... Growwwtech Article · D2C How to Start a D2C Brand in India 2026: Complete Guide Growwwtech In 3 answers
- The foundational text on why customers judge price relative to context, not in absolute terms - the psychology behind every... amazon.com Book · D2C Priceless: The Myth of Fair Value (and How to Take Advantage of It) William Poundstone In 3 answers
- Goes deeper than the beginner comparisons on the economics, where each model's MOQ, upfront investment and IP ownership... rspinc.com Article · D2C Private Label Vs. Contract Manufacturing: Differences RSP In 3 answers
- The clearest plain-English walk-through of the design-to-CAD-to-prototype pipeline, useful as a checklist even if you outsource... design2market.co.uk Article · D2C How to Develop a Product Design2Market In 3 answers
- A founder-readable breakdown of the CRS process, lab testing, Form I, brand authorisation, without the dense regulatory... LegalRaasta Article · D2C BIS CRS Certification for IT and Electronic Products in India LegalRaasta In 3 answers
- An honest, founder-sourced look at the fee stack squeezing D2C margins across marketplaces and quick commerce. Read it to... Inc42 Article · D2C Brands In Catch-22: Ecommerce Platform Fees Grow, Margins Shrink Inc42 In 3 answers
- The Ken's deep, unsentimental reporting on how q-comm dependence compresses brand margins to the bone, including the founder... The Ken Article · D2C Brands Once Desperate For Quick Commerce Now Have A Tiger By The Tail The Ken In 3 answers
- A clean, no-nonsense glossary covering ROAS, CAC, MER, AOV and CPA in one place, the right first read before diving into any... Triple Whale Help Center Article · D2C A Guide to Ecommerce Metrics Triple Whale In 3 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →