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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Podcast · 1 hr 20 min · GTM How to become a category pirate | Christopher Lochhead Lenny Rachitsky In 3 answers
  2. Makes the distinction between competitors and competitive alternatives, and points out that the status quo wins roughly one... aprildunford.com Article · 8 min read · GTM Positioning and Competition April Dunford In 3 answers
  3. Their public teardowns and positioning strategies are the fastest way to see the same product framed four or five different... fletchpmm.com Tool · Browse · GTM FletchPMM: Homepage Positioning for B2B Software Startups Anthony Pierri and Robert Kaminski In 3 answers
  4. Covers how the No Software logo and button became a repeated physical act rather than a tagline. The lesson is that a category... OpenView Article · 10 min read · GTM Marc Benioff on How and Why Salesforce.com Succeeded: My Favorite Plays Scott Maxwell In 3 answers
  5. Zoho's former creative director explains the UAE VAT campaign, Made in India Made for the World, and how they bought Super Bowl... Prime Venture Partners Podcast Podcast · 53 min · GTM How Zoho Cracked Global Markets with 3 Iconic Campaigns Jerome Manuel with Raffic Aslam In 3 answers
  6. Includes the detail that matters most: a tweet from the creator of jQuery brought 10,000 beta users in three weeks. Developer... Accel India Insights (SeedToScale) Article · 22 min read · GTM Ritesh Arora of BrowserStack on thinking global and scaling up Anand Daniel In 3 answers
  7. What changes in your story when a developer loved product has to be sold to a CIO who has never heard of you. Directly relevant... Heavybit Video · 35 min · GTM Moving into the Enterprise: Fireside with Postman's Founder and CEO Adam Gross with Abhinav Asthana In 3 answers
  8. Dunford's rule that you build for the champion rather than for every persona in the account settles the buyer versus user... aprildunford.substack.com Article · 14 min read · GTM A Guide to Positioning with Multiple Products, Segments and Personas April Dunford In 3 answers
  9. The cleanest statement of the boundary you are asking about: positioning is the input, and messaging, taglines and branding are... aprildunford.com Article · 10 min read · GTM An Introduction to Positioning April Dunford In 3 answers
  10. Before you meter anything you have to pick what to meter. Sethi's frequency versus importance grid, worked through with... SeedToScale (Accel India) Article · 16 min read · GTM Value Metrics and Pricing Design for SaaS Companies Dr. Ajay Sethi In 3 answers
  11. The India-specific detail on how PPF and NPS work: lock ins, returns, and the tax treatment, so you know what you are... ClearTax Article · Wealth PPF and NPS explained ClearTax In 3 answers
  12. What a health policy actually covers and how to read one, so a founder can hold cover independent of the company rather than... ClearTax Article · Wealth Health insurance in India, explained ClearTax In 3 answers
  13. The full menu of section 80C tax-saving options (PPF, ELSS, insurance, and more) under the old regime, in one place. ClearTax Article · Wealth Section 80C deductions ClearTax In 3 answers
  14. Video · How Founders Use AI Andrej Karpathy: Software Is Changing (Again) Y Combinator / Andrej Karpathy In 3 answers
  15. Video · How Founders Use AI Pieter Levels: Programming, Viral AI Startups | Lex Fridman #440 Lex Fridman In 3 answers
  16. The AI-engineering community's annotated read of the keynote. latent.space Article · How Founders Use AI Andrej Karpathy on Software 3.0 Latent Space (swyx) In 3 answers
  17. Video · How Founders Use AI How To Build A Company With AI From The Ground Up Y Combinator (Diana Hu) In 3 answers
  18. Video · How Founders Use AI I Ranked Every AI App Builder for 2026: Lovable vs Bolt vs Replit vs Cursor Build Great Products In 3 answers
  19. The official guide to training an agent with rules and data access across your apps. zapier.com Guide · How Founders Use AI Zapier Agents: Combine AI agents with automation Zapier In 3 answers
  20. The community's favourite structured n8n course, from a former Goldman BI analyst. classcentral.com Course · How Founders Use AI n8n Masterclass: Build AI Agents and Automate Workflows (Beginner to Pro) Nate Herk In 3 answers
  21. Analyst-grade research reports on demand, the delegation most founders start with. openai.com Article · How Founders Use AI Introducing deep research OpenAI In 3 answers
  22. The single most important security idea for anyone deploying agents. simonwillison.net Article · How Founders Use AI The lethal trifecta for AI agents Simon Willison In 3 answers
  23. The episode that defined the category thesis; 300 potential billion-dollar companies. ycombinator.com Video · How Founders Use AI Vertical AI Agents Could Be 10X Bigger Than SaaS Y Combinator Lightcone (Garry Tan, Jared Friedman, Harj Taggar, Diana Hu) In 3 answers
  24. Market sizing: services are 10x the software market, and agents tap them. bvp.com Article · How Founders Use AI The State of AI 2025 Bessemer Venture Partners In 3 answers

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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