Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- ElevenLabs' launch post for Eleven v4: 90+ languages, one voice speaking any of them, 10-second instant clones and professional... elevenlabs.io Article · How Founders Use AI Eleven v4: Our most expressive text-to-speech AI model yet ElevenLabs In 3 answers
- What Meta's revised Commercial Terms change: you carry the responsibility for images, translations and links its AI adds to... ppc.land Article · How Founders Use AI Meta makes advertisers solely responsible for its AI ad edits from Oct 30 PPC Land In 3 answers
- Usage data on ChatGPT, Gemini and Claude, including how many people use more than one, which backs the... a16z.com Article · How Founders Use AI The Top 100 Gen AI Consumer Apps, 6th Edition Andreessen Horowitz In 3 answers
- n8n's own notice of the 3.0 beta (27 Oct 2026): breaking changes, a migration report in your instance and the stable release... blog.n8n.io Article · How Founders Use AI Introducing n8n 3.0 n8n In 3 answers
- A law firm's plain summary of India's amended IT Rules: large platforms must ask users whether content is synthetic and label... hlc.com Article · How Founders Use AI India introduces mandatory labelling for AI and 3-hour takedown for illegal content Hogan Lovells In 3 answers
- Meta's own post: Ads Creative Studio rolling out, video from static assets generally available in Advantage+ creative, and hook... facebook.com Article · How Founders Use AI Advertising Week New York 2026: New AI Capabilities to Guide Campaigns and Reach Customers Meta In 3 answers
- X's own terms, which now make you responsible for any feature that performs autonomous actions on your behalf, so an agent... x.com Article · How Founders Use AI X Terms of Service (effective 9 October 2026) X In 3 answers
- Explains privilege and work product in plain terms and cites United States v. Heppner, where a defendant's chats with public... harvey.ai Article · How Founders Use AI The Rules of Privilege Still Apply When Lawyers use AI Harvey (its Chief Legal Officer) In 3 answers
- OpenAI's dated log of every change, including the India Go launch at Rs 399, the end of the free year and the new voices. help.openai.com Article · How Founders Use AI ChatGPT release notes OpenAI Help Center In 3 answers
- Mollick's way to decide when to delegate (your time against the time to brief and check) and the six questions a good brief... oneusefulthing.org Article · How Founders Use AI Management as AI superpower Ethan Mollick (One Useful Thing) In 3 answers
- Step-by-step setup: eligibility, naming your dot, giving it tasks and reviewing what is in progress, scheduled and done. help.openai.com Guide · How Founders Use AI Getting started with your dot OpenAI Help Center In 3 answers
- OpenAI's page on what is used for training by default and how Temporary Chat keeps a conversation out of history and training. help.openai.com Guide · How Founders Use AI Data controls in ChatGPT OpenAI In 3 answers
- Anthropic's scores for Claude in Hindi, Bengali and other languages against English, with three tips: name the languages, use... platform.claude.com Guide · How Founders Use AI Multilingual support Anthropic In 3 answers
- OpenAI's test of 2,278 questions on Indian culture in 12 languages including Hinglish, written by 261 Indian experts, and why... openai.com Article · How Founders Use AI Introducing IndQA OpenAI In 3 answers
- The Indus app listing: chat in Hindi, English, Tamil or a mix, tap the mic to speak, and hosting in India. play.google.com Tool · How Founders Use AI Indus by Sarvam Sarvam AI (Google Play) In 3 answers
- A clear, no-nonsense primer on the three market-size numbers every founder gets asked about, with the bottom-up method that... carta.com Article · ~12 min read · Starting Up Market Size: What is TAM, SAM, & SOM? Carta In 2 answers
- The audio version of YC's user-interview classic, ideal for founders on the go. We include it as an alternate format for the... Spotify Podcast · ~35 min · Starting Up How to Talk to Users with Gustaf Alstromer | Startup School Y Combinator In 2 answers
- A grounded India-specific feature with hard-won lessons from BigBasket, Razorpay, BrowserStack and Instamojo on understanding... Inc42 Article · ~15 min read · Starting Up Defining, Measuring And Solving Product-Market Fit Puzzle For Startups Inc42 In 2 answers
- Best-in-class visual builder for pixel-precise marketing sites and CMS-driven content, used by 300k+ teams. Ideal for a landing... webflow.com Tool · platform · Starting Up Webflow, Visual Web Design Platform Webflow In 2 answers
- The definitive text on how strong product teams discover and deliver products customers love, from the most cited voice in... Silicon Valley Product Group Book · ~370 pages · Starting Up INSPIRED: How to Create Tech Products Customers Love (2nd Ed.) Marty Cagan In 2 answers
- A grounded, India-specific look at how well-known desi brands actually got named, a better cultural template for Indian... YourStory Article · 7 min read · Starting Up From Nykaa to Zerodha: the fascinating origins of India's favourite brand names YourStory In 2 answers
- A real Indian case study of brand and trust built with zero ad spend, proof that product, transparency and word of mouth beat a... Inc42 Article · 5 min read · Starting Up Zerodha now has over 1.6 Cr users without advertising Inc42 Staff In 2 answers
- The original, still-used test for whether you have product-market fit, from the person who coined 'growth hacking' and grew... Startup Marketing / GrowthHackers Article · ~10 min read · Starting Up The Sean Ellis Product-Market Fit Survey (40% Test) Sean Ellis In 2 answers
- The definitive explanation of why every marketing channel decays over time, from an a16z general partner who wrote 650+ essays... andrewchen.com Article · ~8 min read · Starting Up The Law of Shitty Clickthroughs Andrew Chen In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →