Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. If you want to fix the follow-up mindset for good, this is the book, and this is the author's own page for it. Blount is blunt... jebblount.com (official) Book · ~320 pages · Starting Up Fanatical Prospecting Jeb Blount In 2 answers
2. This is a curated run of founder interviews on The SaaS Podcast about landing the very first paying customers, and the... SaaS Club Podcast · Ongoing series, ~45 to 60 min episodes · Starting Up Getting Your First SaaS Customers (Founder Interviews) Omer Khan, The SaaS Podcast In 2 answers
3. When you have a name and a company but no address, Hunter is the default first stop: type the person and the domain, and it... hunter.io Tool · Starting Up Hunter Email Finder Hunter In 2 answers
4. Arvid Kahl bootstrapped and sold a real business, so this is a founder talking tradeoffs, not theory. He argues for finding an... Indie Hackers Podcast · About 60 to 70 minutes · Starting Up Indie Hackers Podcast #212: Arvid Kahl on Building an Audience Before a Product Courtland Allen (host), Arvid Kahl (guest) In 2 answers
5. If you want word of mouth to be intentional, start with why people share at all. Berger's research pins it down to six... Jonah Berger (Wharton) Book · Book, about 256 pages · Starting Up Contagious: Why Things Catch On Jonah Berger In 2 answers
6. The whole game with referrals is timing: ask at the moment someone has just felt the value, not at signup or on a random login.... ReferralCandy Article · Article, about 10 minute read · Starting Up Best Time to Ask for a Referral: Mapping It to the Customer Journey Raul Galera In 2 answers
7. Ross and Lemkin are the people who wrote the sales-growth playbook most SaaS teams actually copy, so this is a solid grounding... Wiley Book · Book, roughly 350 pages · Starting Up From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue Aaron Ross and Jason Lemkin In 2 answers
8. Product Hunt reaches a global, product-curious crowd, so if your buyer is in India this episode grounds the decision in what... Practical Founders Podcast Podcast · Podcast episode, roughly 45 to 60 minutes · Starting Up Bootstrapped B2B SaaS in India Serving IT Services Companies, with Sandeep Kumar Greg Head In 2 answers
9. Video · About 95 minutes (North Star segment near 1:19:21) · Starting Up The original growth hacker reveals his secrets | Sean Ellis (author of "Hacking Growth") Sean Ellis, interviewed by Lenny Rachitsky In 2 answers
10. This is the clearest walk-through of the most famous activation metric ever, Facebook's "7 friends in 10 days", and how it was... Mode Article · Starting Up Facebook's "Aha" Moment Was Simpler Than You Think Benn Stancil In 2 answers
11. Once you suspect a spike, this guide shows you the mechanic that actually proves it: split customers into cohorts by the month... Stripe Resources Article · About a 12 minute read · Starting Up SaaS Cohort Analysis: A Guide for Businesses Stripe In 2 answers
12. This is the clearest statement of the argument you need before you touch either lever: retention is not one metric among many,... OpenView Essay · Starting Up Retention Is the King of Growth (Brian Balfour, 500 Startups talk) Brian Balfour In 2 answers
13. This is the essay that reframes the whole question. Instead of asking whether your DAU/MAU is high enough, it tells you to look... Andreessen Horowitz (a16z) Essay · Starting Up The Power User Curve: The Best Way to Understand Your Most Engaged Users Li Jin and Andrew Chen In 2 answers
14. This is the most direct piece we found on the founder-led versus formal-function question, and it argues hard that most early... First Round Review Article · About a 20 minute read · Starting Up You're Not Ready for a Head of Growth: Run This Founder-Led Growth Playbook Instead Matt Lerner In 2 answers
15. If full incrementality testing is more than your team can run right now, blended metrics are the honest shortcut, and this... Eightx Article · About a 10 minute read · Starting Up ROAS vs MER vs Blended CAC: Which Metric Actually Matters Matt Putra In 2 answers
16. Video · About 30 minutes · Starting Up How to Get Users and Grow Gustaf Alstromer In 2 answers
17. Video · ~15 min · Starting Up How to CRUSH Facebook Ads with a Small Budget in 2026 Ben Heath In 2 answers
18. This is Meta's own documentation on the tracking setup most founders skip and then regret: defining standard events like... Meta for Developers documentation Article · About 10 to 15 minutes to read · Starting Up Conversion Tracking (Meta Pixel Implementation) Meta for Developers In 2 answers
19. Thormeier interviews founders and operators who chose to put their own face at the top of the funnel, so you hear the lived... Apple Podcasts Podcast · Ongoing series, episodes ~30 to 60 min · Starting Up The Founder-Led Marketing Show Finn Thormeier In 2 answers
20. Video · Starting Up How I use AI to save 10+ hours per week Ali Abdaal In 2 answers
21. Arvid Kahl built and sold a SaaS, then grew a real audience of tens of thousands almost entirely online, from outside any... Apple Podcasts Podcast · Ongoing series, most episodes 20 to 40 minutes · Starting Up The Bootstrapped Founder Arvid Kahl In 2 answers
22. This is the platform a founder graduates to once a free WhatsApp or Discord group starts breaking down and they need courses,... circle.so Tool · Pricing page, quick scan · Starting Up Circle Pricing Circle In 2 answers
23. Spinks ran CMX and spent a decade watching what actually keeps a community alive, and his core argument is that a small slice... Wiley Book · Starting Up The Business of Belonging: How to Make Community Your Competitive Advantage David Spinks In 2 answers
24. The three People and Company founders built communities for Nike, Substack, and others, and they organize the whole book around... Stripe Press Book · ~180 pages · Starting Up Get Together: How to Build a Community With Your People Bailey Richardson, Kevin Huynh, Kai Elmer Sotto In 2 answers

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