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Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Widens the comparison beyond the usual two-way LLP-vs-Pvt-Ltd debate to include where a Public Limited or OPC might fit, useful... CrossVentura Article · D2C Comparison: LLP vs Pvt Ltd vs Public Company in India, Which Suits You? CrossVentura In 2 answers
- Gives realistic timeline and cost ranges instead of vague 'varies' language, useful for actually budgeting the incorporation... Dugain Advisors Article · D2C How to Incorporate a Startup in India: SPICe+ Process, Timeline & Costs (2025) Dugain Advisors In 2 answers
- Answers the exact questions founders get stuck on mid-filing, name rejections, DIN issues, linked forms, written by a team that... Razorpay Article · D2C SPICe+ Application: FAQs (MCA Company Registration in India) Razorpay Rize In 2 answers
- Zooms out beyond just incorporation to the full 'ready to sell' checklist, GST, current account, licenses, which is exactly the... Razorpay Article · D2C Startup Registration Process in India: A Step-by-Step Guide Razorpay Rize In 2 answers
- Lays out a clean five-signal structure (pricing, catalog, marketing, stock, content) for competitor tracking, and backs it with... Trendos Blog Article · D2C D2C Competitor Analysis: The 5-Signal Framework That Top Brands Use Trendos Blog In 2 answers
- A practical, ecommerce-specific how-to for building a competitor list and research routine from scratch, useful for a founder... LaunchMyStore Blog Article · D2C Ecommerce Competitor Analysis: How to Research and Outperform Your Rivals LaunchMyStore In 2 answers
- Written by an Amazon-seller tool company, so the review-mining advice is grounded in what actually surfaces usable product gaps... Helium 10 Blog Article · D2C Using Amazon Reviews for Competitor Analysis Helium 10 In 2 answers
- A free, official Amazon tool that surfaces real demand and gap data pulled directly from Amazon's own search and purchase... Sell on Amazon Tool · D2C Product Opportunity Explorer Amazon In 2 answers
- A practical comparison of free versus paid competitor research tools, useful for deciding where to start before committing to... Grow With Sakib Article · D2C Best Competitor Analysis Tools Compared (Free & Paid) Grow With Sakib In 2 answers
- Redseer is the most-cited India-focused consumer and D2C research firm - their benchmarks page is a good recurring source to... Redseer Article · D2C Benchmarks by Redseer - Delivering Growth With Reliable Insights Redseer Strategy Consultants In 2 answers
- Shopify's own comparison page is unavoidably self-interested, but it's the clearest side-by-side of the structural difference... shopify.com Article · D2C Shopify vs. WooCommerce Shopify In 2 answers
- Written for the Indian D2C founder specifically, it weighs COD-heavy checkout behaviour, payment gateway support and... growwwtech.com Article · D2C Shopify vs WooCommerce for Indian D2C Brands 2026 Growwwtech In 2 answers
- The most complete rupee-denominated breakdown of what Shopify actually costs an Indian merchant once you add GST, the... bybtraction.com Article · D2C Shopify Pricing India 2026: Plans, Fees & Hidden Costs Explained BYB Traction In 2 answers
- An honest, India-first review of Dukaan that doesn't oversell it - useful precisely because it names where Dukaan is genuinely... kripeshadwani.com Article · D2C Dukaan App Review: A Cheap Shopify Alternative Kripesh Adwani In 2 answers
- A free, structured course to get a Shopify store from zero to its first sale fast - the cheapest way to test whether Shopify's... shopifyacademy.com Course · D2C First Day To First Sale Shopify Academy In 2 answers
- The single most-cited Indian D2C proof point for Shopify Plus at scale - a brand that outgrew Magento's technical drag and used... shopify.com Article · D2C Bombay Shaving Company Boosts Conversion Rate by 150% with Shopify Shopify In 2 answers
- An ecommerce-accounting platform's clear breakdown of what belongs in landed cost versus COGS, the exact confusion that quietly... a2xaccounting.com Article · D2C Understanding Landed Costs for Ecommerce A2X In 2 answers
- A government body's own explanation of the BCD + SWS + IGST formula that actually determines your landed cost into India, the... investindia.gov.in Article · D2C Calculation of Import Duty in India, Formula, Online Tools and Exemptions Invest India In 2 answers
- Combines duty and GST/IGST into a single estimate, useful as a second opinion when your DutyDecoder or ICEGATE numbers need a... seair.co.in Tool · D2C Customs Duty Calculator with GST Seair Exim In 2 answers
- The clearest plain-English walkthrough of what a cohort table actually is and how to read one - rows, columns, cells - before... getfairview.com Article · D2C Cohort Analysis for Ecommerce: Build and Read Tables Fairview In 2 answers
- Frames cohort analysis explicitly around profitable growth rather than vanity retention metrics - useful for tying the analysis... admetrics.io Article · D2C Cohort Analysis for DTC Ecommerce: The Practical Way to Measure Profitable Growth Admetrics In 2 answers
- A Shopify-specific breakdown that acknowledges the real data-quality challenges (multi-channel orders, guest checkout, refunds)... sarasanalytics.com Article · D2C Shopify LTV: Formula, Metrics & Challenges (2026) Saras Analytics In 2 answers
- A hands-on 'how to actually build this in Shopify' guide - bridges the gap between understanding cohort analysis conceptually... niblin.com Article · D2C Shopify Cohort Analysis: Read & Act on Retention Data (2026) Niblin In 2 answers
- A cohort-and-retention analytics platform purpose-built for Shopify/Amazon DTC brands - RFM, cohort revenue and cohort... 1800dtc.com Tool · D2C Peel Overview 2026: Used By 50 Brands 1-800-D2C In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →