Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. This is a working Indian seed VC (Blume backed Unacademy, Purplle, Slice) writing down what it actually looks for, slide by... Blume Ventures Article · 20 min read · Starting Up High Pitched Assessments: the exhaustive list of what makes a good pitch deck Blume Ventures In 7 answers
2. This is the checklist and the template in one, written for Indian Pvt Ltd reality, not a US Delaware copy-paste. It walks all... iPleaders Template · 25 min read · Starting Up Co-Founder Agreement for Indian Startups: Clauses and Template (2026) iPleaders In 7 answers
3. YC's counterpoint is worth hearing precisely because it pushes back on being stingy: if this person is a real co-founder doing... Y Combinator Article · 10 min read · Starting Up How to Split Equity Among Co-Founders Y Combinator In 7 answers
4. From the creators of the Design Sprint, a structured two-day method to turn a fuzzy idea into a sharp, testable bet before you... Lenny's Podcast Podcast · ~90 min · Starting Up The Foundation Sprint: Test Any Idea in 2 Days Jake Knapp & John Zeratsky In 7 answers
5. Video · 5 min · Starting Up Clayton Christensen: When Only a Milkshake Will Do the Job Clayton Christensen In 7 answers
6. A free, short predecessor to The Right It for when you want the method without buying a book. It lays out cheap experiments... pretotyping.org Book · ~90 pages · Starting Up Pretotype It (free PDF) Alberto Savoia In 7 answers
7. A one-page tool for writing down what you have learned about a customer's jobs, pains, and gains, then checking whether your... Strategyzer Tool · template · Starting Up The Value Proposition Canvas Strategyzer In 7 answers
8. Getting the customer to say yes is only half the job, the other half is onboarding them yourself so they actually succeed. This... First Round Review Article · ~20 min read · Starting Up How to Build and Scale Onboarding (The Superhuman Playbook) Gaurav Vohra In 7 answers
9. A relaxed, honest conversation about founder selling aimed at exactly the bootstrapper or first-timer who dreads sales. Steli... Indie Hackers Podcast Podcast · ~60 min · Starting Up Sales Tips Every Founder Should Know, with Steli Efti Courtland Allen, Steli Efti In 7 answers
10. Chesky tells the Airbnb story in his own voice, including flying to New York to meet hosts and re-shoot their listing photos by... Masters of Scale (Reid Hoffman) Podcast · 35 min · Starting Up Airbnb's Brian Chesky: Do Things That Don't Scale Reid Hoffman In 7 answers
11. Airtable is the friendly database that sits under most no-code stacks, and it is where many founders quietly run the first... Airtable (airtable.com) Tool · Starting Up Airtable Airtable (airtable.com) In 7 answers
12. This is the book length version of the exact instinct in our short answer, that you generate real insight by living in the... Mike Maples Jr. and Peter Ziebelman (patternbreakers.com) Book · ~304 pages · Starting Up Pattern Breakers: Why Some Start-Ups Change the Future Mike Maples Jr. and Peter Ziebelman In 7 answers
13. Dixon argues that the hobbies smart engineers pour weekends into today become mainstream work in ten years, because engineers... cdixon.org (Chris Dixon) Essay · ~4 min read · Starting Up What the Smartest People Do on the Weekend Is What Everyone Else Will Do During the Week in Ten Years Chris Dixon In 7 answers
14. Written by a former FBI hostage negotiator, not a sales trainer, which is exactly why it works for founders who recoil at... Chris Voss Book · Starting Up Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss In 7 answers
15. An Indian agency playbook that puts numbers on the UGC-first approach: a 70/30 prospecting-retargeting split and 10-15 UGC... Sociolabs Article · D2C How D2C Brands in India Can Achieve 3x-4x ROAS with Meta Ads Sociolabs In 7 answers
16. The native way to set genuinely market-specific pricing and currency per country from a single Shopify backend, instead of a... shopify.com Tool · D2C Shopify Markets, Sell to Multiple Markets from One Store Shopify In 7 answers
17. Five questions you can answer this afternoon from data you already have, including the underused one about what objections... Andreessen Horowitz Article · ~10 min read · GTM A Framework for Defining and Refining Your ICP Michael King In 7 answers
18. The whole 400 page book is readable free chapter by chapter, written specifically for founders and first-time sellers rather... foundingsales.com Book · full book, free online · GTM Founding Sales: the early stage go-to-market handbook Pete Kazanjy In 7 answers
19. A three step method (brainstorm milestones, regress against retention, then experiment to prove causation) with worked examples... Lenny's Newsletter Article · 15 min read · GTM How to determine your activation metric Lenny Rachitsky In 7 answers
20. Concrete plays with named examples: Zapier's 70,000 programmatic pages, Airtable's template library, Figma's free editor. This... Lenny's Newsletter Article · 20 min read · GTM Product-Led Marketing: How to get traffic and users for your product at a near-$0 CAC Kyle Poyar In 7 answers
21. A full 0 to 100M ARR guide from an Indian company that lived it, covering acquisition, activation, retention, monetisation and... Chargebee Report · 45 min read · GTM The Revenue Growth Guide for Self-Serve SaaS Businesses Chargebee In 7 answers
22. Goes past the single aha metric to a three stage model (setup, aha, habit) with Apollo.io and Appcues case studies, plus the... Product Growth Article · 25 min read · GTM How to Measure Onboarding: Advanced Topics in Activation Metrics Aakash Gupta and Ramli John In 7 answers
23. The clearest single explanation of the five partner types and what each is worth, including real margin bands (20 to 30% for... Bessemer Venture Partners (Atlas) Article · 20 min read · GTM The GTM guide to building SaaS channel partnerships MP Eisen In 7 answers
24. Names the two ways founders get the timing wrong, scaling too early and scaling too late, and walks the progression from... Founding Sales Book · 35 min read · GTM Founding Sales, Chapter 10: Early Sales Management and Scaling Concepts Peter Kazanjy In 7 answers

Show the next 24