Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. This is a straight judgment call from Jason Lemkin, who has seen thousands of SaaS pricing pages, on when hiding your price is... SaaStr Essay · 5 min read · Starting Up Dear SaaStr: Why Do So Many B2B Vendors Not Show Prices for Enterprise Plans? Jason Lemkin
2. Once you decide to put a price on the page, this is the practical playbook for structuring it so it actually converts. Kyle... OpenView Article · 8 min read · Starting Up Seven Tips to Optimize Your SaaS Pricing Page Kyle Poyar
3. This walks through eleven kinds of social proof and, crucially, spells out what you can still show when you have no reviews... MailerLite Article · ~15 min read · Starting Up How to use social proof in landing pages to boost conversion (11 examples) Duncan Elder
4. Before traction exists there is a vacuum where evidence should be, and this essay makes the case that a genuine founder... The VC Corner Essay · ~12 min read · Starting Up The Founder's Guide to Startup Storytelling Ruben Dominguez
5. Paste your landing page URL and it shows you exactly how the link renders when someone drops it into WhatsApp, Slack, LinkedIn,... OpenGraph.to Tool · Starting Up OpenGraph.to: Free Open Graph Checker and Preview Tool OpenGraph.to
6. Most SEO advice assumes you have a live product and months of runway, so it is useless the week before launch. This piece is... Waitlister Article · Starting Up Landing Page SEO: The Complete Guide for Pre-Launch and Waitlist Pages Waitlister
7. This is the comparison that actually names the thing you are worried about: with Webflow you can export your site's code and... Zapier Article · About a 15 minute read · Starting Up Framer vs. Webflow: Which is best? Zapier
8. Video · Short YouTube comparison · Starting Up Which Platform Wins? Framer vs Webflow Full Comparison YouTube
9. This one is honest about the hard part: reaching customers in a regional language is not the same as running your English copy... Localazy Article · ~12 min read · Starting Up Localization for the Indian market: reach users from the most populated country on Earth Agnee Ghosh
10. If your landing page is on WordPress, Weglot is the most common way to add a language toggle without touching engineering. This... Weglot Tool · ~10 min read · Starting Up How to add a WordPress language switcher (no code) Weglot
11. This comes straight from Razorpay, so it is the gateway itself telling you the exact pages it checks before it will activate... Razorpay Article · ~10 min read · Starting Up Payment Gateway Compliance: What Your Website Needs Before You Can Accept Payments Razorpay
12. Most naming advice stops at brainstorming, this one is a plain five step sequence for actually checking whether a name is free:... Carry Article · ~10 min read · Starting Up How to Choose a Business Name: A 5-Step Availability Check Jaiya (Carry)
13. This is the official government register, so if you are building in India this is where you confirm a name is not already... IP India Tool · varies · Starting Up IP India Trademark Public Search Controller General of Patents, Designs and Trade Marks (CGPDTM)
14. This is a genuinely one-page template you can fill in the same afternoon, in Word, PowerPoint, Google Slides, or PDF, so no... Smartsheet Template · One page, fill in the same day · Starting Up One-Page Brand Guidelines Template (Free) Smartsheet
15. This is the piece that put the phrase minimum viable brand into circulation, and it argues the opposite of both extremes: you... Harvard Business Review Article · Short read, roughly 5 minutes · Starting Up Start-Ups Need a Minimum Viable Brand Denise Lee Yohn
16. This is the honest counter to the assumption that brand is a consumer, website thing that B2B founders can skip. Salinas argues... IE Insights (IE University) Essay · ~10 min read · Starting Up The Strength of a B2B Is in Its Brand Gabriela Salinas
17. If your growth is demos and sales, your brand lives on the deck, not a landing page, and this piece is a concrete teardown of... Dock Article · ~20 min read · Starting Up The 24 Best B2B Sales Deck Examples We Could Find The Dock Team
18. The email signature is the brand touchpoint a B2B founder hits dozens of times a day and almost always neglects, which is odd... HubSpot Template · ~5 min to set up · Starting Up Free Email Signature Generator HubSpot
19. This is the honest gut-check for the exact problem: a brand that reads as English-first, metro-first, Valley-first while the... afaqs! Article · Starting Up Why brands in India must fall in love with the vernacular Shivaji Dasgupta
20. Video · Starting Up Designing for the Next Billion (Droidcon NYC 2016) Raveesh Bhalla
21. Looking like a generic SaaS is not neutral, it makes you forgettable, and this essay names why that happens and how to climb... Northbound Brand Essay · Starting Up How to Differentiate Your Brand in a Sea of Sameness Samantha Temple Neukom
22. This is a short, concrete audit list rather than agency sales copy, and it names the exact amateur signals founders can check... Logoipsum Article · Starting Up 5 Branding Mistakes Startups Make Logoipsum
23. Most branding advice is one designer's taste, this is the opposite: a short, research-backed walkthrough from Nielsen Norman... Nielsen Norman Group Video · About 3 minutes · Starting Up Trustworthiness in Web Design: 4 Credibility Factors (Video) Aurora Harley
24. A missing or stretched favicon is one of the smallest details that quietly makes a new startup look unfinished, and this tool... RealFaviconGenerator Tool · Starting Up RealFaviconGenerator RealFaviconGenerator

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