Run it on real numbers

The systems and metrics behind a forecast you can actually defend.

What founders use for run it on real numbers, ranked by how many answers lean on it.

  1. Video · 40 min Mastering Startup Math: TAM, CAC, Churn, Retention, LTV, Payback and more Shripati Acharya and Amit Somani
  2. Video · 43 min The Cadence: How to Turn Your SaaS Startup into an Army w/Craft Ventures General Partner David Sacks David Sacks
  3. Video · 3 min CAC Payback Period | SaaS Metrics School | The SaaS CFO Ben Murray
  4. Video · 4 min Adapting CAC Payback Period for Usage-Based SaaS Models | SaaS Metrics School | CAC Payback Period Ben Murray
  5. Video · 49 min 2025 Sales Planning Masterclass Series: Data-Driven Sales Territory Planning Fundamentals Forma.ai
  6. Video · 37 min EP #3 - GTM Excellence with Factors.ai | Srikrishna Swaminathan - Co-founder & CEO at Factors.ai Srikrishna Swaminathan
  7. Video · 53 min SaaS Go To Market Strategy: A 7 Step Go to Market (GTM) Playbook (Khadim Batti - Whatfix) Khadim Batti
  8. Video · 13 min SaaS Metrics to track for Initial Stages | Chargebee Chargebee
  9. Video · 58 min Your First 30-60-90 Days in a RevOps Role RevGenius
  10. Video · 50 min Breaking Out of the CRM Box: How to Grow Your Career in RevOps RevOps Co-op
  11. Video · 29 min The Real Reason Sales Reps Won't Use Your CRM | RevOps Veteran Andy Smidmore Andy Smidmore
  12. Video · 51 min Farewell, Single Source of Truth: A New Way for RevOps to Data RevOps Co-op
  13. Video · 53 min Consolidating GTM Tools: What to Cut & How RevOps Co-op
  14. Video · 16 min How to Get SaaS AEs to Call an ON-THE-DIME Forecast. Caliber (Formerly pclub.io)
  15. Video · 63 min Data Model: Understanding the Data you measure in revenue organizations Winning by Design
  16. Video · 6 min Understanding the SaaS Magic Number, Benchmarks, Nuances & Investor Insights | SaaS Metrics School Ben Murray
  17. Video · 36 min How to Build Sales Funnel & Pipeline? | Ep.3 by Saurabh SenGupta, Ex-VP, Sales - Zomato Saurabh SenGupta
  18. Video · 33 min How To Improve Win Rates Using Win-Loss Analysis Clozd
  19. Video · 14 min How Salesforce Runs Its Internal Forecasting Process with Salesforce | SaaStr Software Community More SaaStr
  20. Video · 35 min Inside the 2025 SaaS Benchmarks Report (with High Alpha) Alloy Partners
  21. Video · 46 min Masterclass: Winning More Deals with Mutual Action Plans (ft. SalesPlaybook, Atrium, & Salesforce) Accord

The questions

RevOps and the GTM stack 16

CRM hygiene, the tool stack, data plumbing, lead routing, when to hire RevOps, and where AI actually helps.

What does a RevOps person actually do all day? 4 → I just joined as the first ops hire and the CRM is a total mess. Where do I start? 4 → I am a founder selling this myself. What GTM tools do I actually need right now? 4 → How do I break into RevOps when I have never had the title? 4 → Reps will not update the CRM. How do I get clean data without becoming the data police? 4 → All 16 questions in RevOps and the GTM stack →
Forecasting and GTM metrics 16

Pipeline coverage, stage conversion, CAC payback, magic number, and calling a number you can defend to a board.

What is pipeline coverage and how much pipeline do I actually need to hit my number? 4 → How do I work out CAC payback when I do not have a finance team? 5 → What is the magic number and should I care about it at my stage? 4 → Which handful of GTM numbers should a first time founder actually track? 6 → How do I calculate conversion rates by stage, and what do I actually do once I have them? 4 → All 16 questions in Forecasting and GTM metrics →
eChai Partner Brands The partnership →