Let the product sell

A self-serve motion that works, and an onboarding that turns a signup into a habit.

What founders use for let the product sell, ranked by how many answers lean on it.

  1. Written from Chennai by a team that runs billing for thousands of self-serve SaaS businesses, so the AARRR breakdown here is... Chargebee Article · 12 min read The Secret to Scaling your SaaS Product with Product Led Growth Sinduja Pk
  2. Names the specific Indian habit this hub exists to fix: leaning on sales headcount and human touch instead of product... SaaSBoomi Article · 8 min read A SaaS Future with Product as the Epicentre Matthew John
  3. Updates the PLG argument for products where AI does part of the onboarding, with the engagement loop and self-service... SaaSBoomi Article · 10 min read Product-led Growth in an AI-driven SaaS Economy SaaSBoomi Editorial Team

The questions

Product-led growth 16

When the product does the selling: self-serve funnels, freemium versus free trial, and the point where you layer sales back on.

What does product-led growth actually mean, and how is it different from just having a free trial? 6 → We are about to launch. Should we go with freemium or a free trial? 5 → How do I know whether my product can even work self-serve? 4 → I just joined a PLG company as my first GTM job. What do I actually do all day if the product sells itself? 5 → Our self-serve funnel converts at about 2 percent from signup to paid. Where do I even start looking? 5 → All 16 questions in Product-led growth →
Activation and onboarding 16

Getting a stranger from signup to their first real win, fast enough that they come back tomorrow.

Everyone says find your aha moment. What is it actually, and how do I find ours? 5 → Our activation rate is 18 percent. Is that terrible, or is that just what it is? 5 → What should a brand new user see in the first minute after they sign up? 5 → Almost nobody finishes our onboarding flow. Is that an onboarding problem or a product problem? 5 → How do I pick one activation metric when the product supports five very different use cases? 5 → All 16 questions in Activation and onboarding →
eChai Partner Brands The partnership →