Let the product sell

A self-serve motion that works, and an onboarding that turns a signup into a habit.

What founders use for let the product sell, ranked by how many answers lean on it.

  1. Video · 30 min watch Building a $5.6B company with a Product-led Flywheel with Postman's CEO Abhinav Asthana Abhinav Asthana In 4 answers
  2. Video · 45 min watch Postman's Product-Led Growth Journey with Abhinav Asthana, CEO Abhinav Asthana and Shekhar Kirani In 2 answers
  3. Video · 45 min 5 Step Framework for Defining Product-Qualified Leads (PQLs) Pocus
  4. Video · 29 min GitHub’s Approach to Implementing Product Qualified Leads (Thibault Imbert & Morgane Palomares) Thibault Imbert and Morgane Palomares
  5. Video · 59 min SaaS Talk #17: Product-Led Growth Rishen Kapoor and Sanket Shah
  6. Video · 61 min Crafting Your SaaS Pricing Strategy - SaaSBoomi Ajit Ghuman
  7. Video · 18 min Pricing for Product Led Growth - Kyle Poyar Kyle Poyar
  8. Video · 8 min Reduce Time-To-Value (TTV) to Maximize Onboarding Success | Wes Bush Wes Bush
  9. Video · 31 min How HEY Onboards New Users feat. Wes Bush And Josh Garofalo | User Onboarding Teardown Ramli John, Wes Bush and Josh Garofalo
  10. Video · 6 min Slack #UX Teardown - How Does Slack Onboard Users? UserGuiding.com
  11. Video · 35 min Free Trial vs Freemium - Use the MOAT Framework to Decide Wes Bush
  12. Video · 10 min Breaking Into Product Led Growth | PLG series with TPF | The Product Folks | Himanshu Garg Himanshu Garg
  13. Video · 38 min Key Product-Led Growth Metrics To Monitor Allan Wille
  14. Video · 57 min OpenView's SaaS Benchmarks Report with Kyle Poyar - 2023 Kyle Poyar
  15. Video · 58 min Onboarding Workshop: How to Diagnose and Fix Drop-Off customerio
  16. Video · 57 min Activation Masterclass Mixpanel
  17. Video · 17 min The 6 Most Common User Onboarding Mistakes 1,000 SaaS Companies Made Aazar Shad
  18. Video · 22 min The Real Reason Most A/B Tests Don't Move Conversions Andrew Capland
  19. Video · 55 min Master The North Star Metric with THIS Workshop Miro
  20. Video · 53 min Accelerating Time to Value Using Lean Methodology: How Gainsight Decreased TTV by 66% Pablo Dominguez

The questions

Product-led growth 16

When the product does the selling: self-serve funnels, freemium versus free trial, and the point where you layer sales back on.

What does product-led growth actually mean, and how is it different from just having a free trial? 6 → We are about to launch. Should we go with freemium or a free trial? 5 → How do I know whether my product can even work self-serve? 4 → I just joined a PLG company as my first GTM job. What do I actually do all day if the product sells itself? 5 → Our self-serve funnel converts at about 2 percent from signup to paid. Where do I even start looking? 5 → All 16 questions in Product-led growth →
Activation and onboarding 16

Getting a stranger from signup to their first real win, fast enough that they come back tomorrow.

Everyone says find your aha moment. What is it actually, and how do I find ours? 5 → Our activation rate is 18 percent. Is that terrible, or is that just what it is? 5 → What should a brand new user see in the first minute after they sign up? 5 → Almost nobody finishes our onboarding flow. Is that an onboarding problem or a product problem? 5 → How do I pick one activation metric when the product supports five very different use cases? 5 → All 16 questions in Activation and onboarding →
eChai Partner Brands The partnership →