Build pipeline

Outbound that gets replies, and inbound that compounds while you sleep.

What founders use for build pipeline, ranked by how many answers lean on it.

  1. A rare account of the specific moments a GTM changed shape, from narrowing to cold email agencies, to reversing the demo, to... First Round Review Article · ~25 min read The GTM Inflection Points That Powered Clay to a $1B+ Valuation Varun Anand In 4 answers
  2. Built from a masterclass with Mohit Garg, former CRO at MindTickle, and written for cross-border companies selling from India,... SeedToScale by Accel Article · long read SaaS Playbook: Sales Rachit Parekh In 4 answers
  3. This is where the SDR and AE split came from, and the summary gives you the whole model without the book. The rule that no AE... Predictable Revenue Article · ~15 min read 15-Minute Summary of Predictable Revenue Aaron Ross In 3 answers
  4. It orders the seven ways early customers actually arrive (network, cold outbound, investors, community, content, press, launch)... Lenny's Newsletter Newsletter · long read How to find and win your first 10 B2B customers Lenny Rachitsky In 3 answers
  5. Sorts content strategy into five distinct models (who makes it, what it optimises for) so you can choose one deliberately... Lenny's Newsletter Newsletter · long read Content-driven growth Lenny Rachitsky In 3 answers
  6. Two ideas here fix most struggling blogs: write for real people you have spoken to rather than invented personas, and treat the... Animalz Article · long read How to Create or Refine a Content Marketing Strategy Jimmy Daly In 3 answers
  7. Freshworks' early marketing approach documented properly: what they measured, what they spent on, and the argument that below... SeedToScale by Accel Article · long read SaaS Playbook: Marketing Rachit Parekh In 3 answers
  8. Almost everything written about cold call openers is opinion. This is 90,380 recorded calls scored by whether a meeting got... Gong Labs Article · short read Proven cold call opening lines that work Chris Orlob In 2 answers
  9. The whole 400 page book is readable free chapter by chapter, written specifically for founders and first-time sellers rather... foundingsales.com Book · full book, free online Founding Sales: the early stage go-to-market handbook Pete Kazanjy In 2 answers
  10. Shows the actual arithmetic of list building, cutting 66,000 companies down to 5,700 real targets, then tiering them by how... Growth Unhinged Newsletter · long read An outbound playbook for 2025 Fivos Aresti In 2 answers
  11. Krish is blunt that inbound marketing was the whole strategy, chosen because Chennai gave them no access to a Silicon Valley... Insight Partners Article · long read How Krish Subramanian built global SaaS unicorn Chargebee out of India Insight Partners In 2 answers
  12. Starts from the fact that Indian B2B search volumes are many times smaller than US equivalents, which breaks the imported US... upGrowth Article · long read B2B SaaS SEO Playbook India 2026: From Rs 10Cr to Rs 100Cr ARR Amol Ghemud In 2 answers
  13. A basic but honest ideation, creation, distribution loop written for Indian startups, from a team that grew signups month on... Razorpay Learn Article · short read Content Marketing for Startups in India, Building a Winning Strategy Saurin Parikh In 2 answers
  14. The index page for Accel India's five-part masterclass series with operators from Freshworks, Chargebee and CleverTap. Start... SeedToScale by Accel Article · short read SaaS Playbook: Learning from the Practitioners and Building a Community Rachit Parekh In 2 answers
  15. Concrete plays with named examples: Zapier's 70,000 programmatic pages, Airtable's template library, Figma's free editor. This... Lenny's Newsletter Article · 20 min read Product-Led Marketing: How to get traffic and users for your product at a near-$0 CAC Kyle Poyar In 2 answers
  16. Settles the LinkedIn versus email versus phone argument with one team's real logs: 451,895 calls, 149,376 emails, 39,679 booked... Cognism Report · 30 min read State of Outbound 2026 Cognism In 2 answers
  17. Names the six channels B2B companies actually grow on and shows how top companies weight them, which is the frame you need when... Lenny's Newsletter Newsletter · 20 min read Scaling your B2B growth engine Lenny Rachitsky In 2 answers
  18. Compares direct sales, channel and marketing-led entry for an Indian company going abroad, and makes the case that the US may... Inc42 Article · ~12 min read Indian SaaS And The Art Of Going From Local To Global Sandeep Chawda
  19. The practical companion to the openers research: talk to listen ratios, when in the day to dial, the collaborative language... Gong Article · long read Essential cold calling tips: 17 proven techniques for success Chris Orlob
  20. The clearest definition yet of the role that is quietly reshaping outbound teams, with how Intercom, Canva, Notion and Ramp... Clay Article · long read GTM Engineering: What It Is, How It Works, and How to Hire Mishti Sharma and Varun Anand
  21. The plainest definition of attract, engage, delight from the company that coined the term and built a public company on it.... HubSpot Article · short read What Is Inbound Marketing? HubSpot
  22. The reference explanation of all eight letters from the people who own the methodology, free to read. Use it as a deal... MEDDICC Article · long read MEDDIC / MEDDPICC Sales Methodology and Process MEDDICC
  23. The mistake is not the hire, it is stepping out of sales afterwards, which Lemkin reckons about two thirds of founders do and... SaaStr Article · short read The #1 Mistake I See Founders Make When They Hire Their First VP of Sales Jason Lemkin
  24. The reference account of India's biggest product-led company: a Chrome extension that reached 20 million developers with no... Forbes India Article · long read Emerging Indian SaaS Leaders: Postman's Abhinav Asthana, Ankit Sobti and Abhijit Kane Harichandan Arakali

Show the next 24

The questions

Outbound that works 16

Cold email, cold calls, LinkedIn, sequences and lists. How to start conversations with people who have never heard of you.

I have never sent a cold email in my life. Where do I even start? 4 → I am a founder in India and my buyers are in the US. How do I get a stranger twelve time zones away to reply? 4 → My cold calls die in the first ten seconds. What do I actually say when they pick up? 4 → How do I build a target list that is worth working instead of scraping ten thousand random companies? 4 → When do I hire SDRs, and how many AEs can one SDR feed? 4 → All 16 questions in Outbound that works →
Inbound, content and demand gen 16

Getting buyers to come to you. Content, SEO, community and the demand engine behind them.

Everyone says do content. What does inbound actually mean for a startup with no audience? 4 → I write blog posts and nothing happens. What am I doing wrong? 4 → How do I decide what to write about so it brings in buyers and not just traffic? 4 → Our product is self-serve. How do we get users without a sales team? 4 → How much of my pipeline should come from inbound versus outbound, and when do I add the second channel? 4 → All 16 questions in Inbound, content and demand gen →
eChai Partner Brands The partnership →