First Round Review

Answers What does 'go to market' actually mean? People say GTM constantly and I still cannot define it. How do I tell whether our GTM is genuinely working or we just got lucky with a few deals?

Answers How do I tell whether our GTM is genuinely working or we just got lucky with a few deals? What do the very best GTM teams do that everyone else does not? How do the best companies decide to change their GTM motion instead of just grinding the current one harder? How do I decide which GTM roles to hire, and in what order? Half my pipeline is outside our ICP because those are the leads that came in. Do I chase them? How do the best companies keep their ICP sharp as they grow instead of letting it blur into everyone? When is it right to move upmarket, and how do the companies that pull it off actually do it?

Answers When do I stop selling myself and hire the first person, and what kind of person should that be? What do the very best GTM teams do that everyone else does not? I am the first GTM hire at a startup. What is my job really, and how do I not get fired in 12 months?

Answers What are the best outbound teams doing in 2026 that the rest of us are not? Enterprise CIOs say they find most vendors through outbound. What does great outbound into a big company look like? What do the companies with genuinely great inbound do differently? Is there a way to build demand before the product even exists?

Answers I have a call booked with a real prospect tomorrow. What do I do on it? My demos go well and then the deal stalls. How do I stop that? How do I turn random wins into a sales process someone else can run?

Answers Why do the best operators settle pricing before the product is finished?