Market and grow with AI

Content, creative, and distribution: fill the top of the funnel without a big team.

5 steps, 64 questions, laid out in the order you'll hit them

Each step is a topic with the real questions founders ask; open whichever one you're stuck on for the answer and the resources on it.

1. 1
   Content Creation

   Why use AI for blogs, newsletters, and social posts, and how do I avoid sounding like AI? 20 → How do top founders build content engines with AI (repurposing one idea into ten formats)? 18 → How do I train AI to write in my voice? 20 → Which AI tools should be in my content stack, and where do I start? 18 → How do I build my personal brand on LinkedIn with AI without being cringe? 17 → All 12 questions in Content Creation →
2. 2
   Video, Image & Audio

   How are founders making product demos, ads, and social video with AI (Veo, Sora, Runway, HeyGen, ElevenLabs)? 18 → Why can a solo founder now do what needed an agency? 17 → What's the realistic quality bar, what works and what still looks fake? 18 → Which AI video tool should I actually use, and for what job? 17 → How are founders using AI avatars and UGC-style actors instead of hiring creators? 19 → All 14 questions in Video, Image & Audio →
3. 3
   Getting Found in AI Search (AEO/GEO)

   Why does it now matter how ChatGPT and Perplexity describe my startup? 17 → How do founders get their product recommended by AI assistants? 18 → Is traditional SEO dead, what should an early-stage startup actually do? 21 → How do I find out what ChatGPT, Perplexity, and Gemini currently say about my startup, and track it over time? 21 → How do AI assistants actually choose which sources to cite in an answer? 20 → All 12 questions in Getting Found in AI Search (AEO/GEO) →
4. 4
   Ads & Performance Marketing

   How do founders use AI to generate and test ad creatives at scale? 18 → Why use AI for audience research, copy variants, and campaign analysis? 19 → What are real examples of small teams running big-league paid campaigns with AI? 18 → Which AI tools should a founder actually put in their first ad stack? 18 → How do founders create AI UGC and avatar video ads without a creator budget? 19 → All 14 questions in Ads & Performance Marketing →
5. 5
   Social & Community

   How do founders run their social presence with AI without becoming spam? 18 → What does a one-person AI-assisted social workflow look like (calendar to drafts to publishing)? 18 → How do people use AI to engage communities and find conversations that matter? 17 → How do founders build a personal brand on LinkedIn with AI doing the heavy lifting? 18 → How do founders train AI to write in their own voice? 18 → All 12 questions in Social & Community →