Understand your customers

Finding your niche / beachhead

Win a tiny market completely before going wide.

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What are the classic mistakes founders make when picking a beachhead, and how do I avoid them? The three that kill people: picking the niche you can describe instead of the one you can reach, picking based on market size instead of your unfai... Beginner 3 resources → I'm a solo founder with a full-time job. How do I pick a beachhead I can actually serve with 10 hours a week? Pick a niche you already have access to (your industry, your community, your former colleagues) so you skip the slow, expensive work of finding and... Beginner 3 resources →
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