We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Finding your niche / beachhead

Win a tiny market completely before going wide.

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How do I find a defensible niche in a market full of big incumbents? Find the customers the giants ignore or serve badly, too small, too specific, too weird for them to bother. Your edge is caring about a segment the... Advanced 2 resources → How narrow is too narrow? I keep slicing my niche smaller and now I'm not sure there are enough buyers left. Narrow enough that you can name the customer and reach them, wide enough that reaching all of them can pay your bills for a year or two. If you've ... Intermediate 3 resources → Should I price higher because I'm serving a narrow niche, or does niching mean I have to stay cheap? Narrow usually means you can charge more, not less, because a product built precisely for one segment's pain is worth more to them than a generic t... Intermediate 3 resources → I'm a solo founder with a full-time job. How do I pick a beachhead I can actually serve with 10 hours a week? Pick a niche you already have access to (your industry, your community, your former colleagues) so you skip the slow, expensive work of finding and... Beginner 3 resources →
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