Understand your customers

Finding your niche / beachhead

Win a tiny market completely before going wide.

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How do I test whether a niche is real before I commit months of building to it? Run a small, cheap experiment aimed only at that niche: a landing page in their language, ten customer conversations, or a pre-sale, and watch whet... Beginner 3 resources → Can two non-technical founders realistically win a niche, or do we need a technical edge to defend it? Yes, and often your defensibility is not the tech at all: it's owning the niche's trust, distribution, and domain knowledge so deeply that a techni... Intermediate 3 resources →
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