Understand your customers

Finding your niche / beachhead

Win a tiny market completely before going wide.

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Is it smarter to go niche by industry or niche by city first when I'm building outside the big startup hubs? If your product spreads through word of mouth or needs local operations (delivery, field sales, in-person onboarding), a single city you can physic... Advanced 3 resources → Can two non-technical founders realistically win a niche, or do we need a technical edge to defend it? Yes, and often your defensibility is not the tech at all: it's owning the niche's trust, distribution, and domain knowledge so deeply that a techni... Intermediate 3 resources →
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