We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 726 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Finding your niche / beachhead

Win a tiny market completely before going wide.

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How do I find a defensible niche in a market full of big incumbents? Find the customers the giants ignore or serve badly, too small, too specific, too weird for them to bother. Your edge is caring about a segment the... Advanced 2 resources → How do I actually find my beachhead niche when my product is horizontal and could work for almost anyone? A horizontal product that fits everyone usually converts no one, because your message can't be specific. Pick the segment where the pain is sharpes... Intermediate 3 resources → I'm a solo founder with a full-time job. How do I pick a beachhead I can actually serve with 10 hours a week? Pick a niche you already have access to (your industry, your community, your former colleagues) so you skip the slow, expensive work of finding and... Beginner 3 resources →
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