Customers & Research

Finding your niche / beachhead

Win a tiny market completely before going wide.

Level All Intermediate Advanced
Who's asking Everyone Idea-Stage Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Tier-2/3 India Founder
How do I find a defensible niche in a market full of big incumbents? Find the customers the giants ignore or serve badly, too small, too specific, too weird for them to bother. Your edge is caring about a segment the... Advanced 2 resources →