We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 697 founders registered. Any city that reaches 20 interested founders is on too. See your city
Brand, web & content

Branding & visual identity

Look like a company people trust.

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What does 'branding' actually mean for an early-stage startup? Branding isn't a logo, it's the consistent promise and feeling people associate with you. Early on it's mostly your positioning, your voice, and do... Beginner 2 resources → How do I name my startup so it's not already taken, is available as a .com or .in, and doesn't get lost on Google? Pick a name you can actually own: check trademark availability, domain, and whether you rank on your own name before you fall in love with it. A sl... Beginner 3 resources → How do I write a tagline and homepage headline that actually says what we do, instead of a vague inspirational line? If a stranger reads your headline and still can't tell what you do or for whom, it's failing, no matter how poetic it sounds. Lead with clarity: na... Beginner 3 resources →
eChai Partner Brands The partnership →