Brand, Web & Presence

Branding & visual identity

Look like a company people trust.

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Do I need to hire a designer for a logo, or can I DIY it? For v1, DIY or a cheap wordmark is completely fine, a clean typeset name in a good font beats an expensive but generic logo. Don't let 'we need a r... Beginner 2 resources → How did Indian brands like Zerodha build trust without huge ad budgets? Zerodha built one of India's most trusted brands on zero ad spend, radical transparency, a genuinely good product, free education (Varsity), and wo... Intermediate 2 resources → How do I pick brand colors and a font that don't look dated in two years and don't fight my product UI? Choose a small, boring-on-purpose palette: one primary, one accent, plus neutrals, and a font family that has a clean UI weight so your marketing s... Intermediate 3 resources → How do I get a decent logo and brand look on a near-zero budget without it looking like a template everyone else uses? You can get surprisingly far with a clean wordmark in a good font plus one distinctive detail, no illustrated mascot required. Avoid the free logo ... Beginner 3 resources →