Get your first customers
Getting your first 10 customers
Do things that don't scale to get to ten.
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How do I get customers who don't already know me when I have no brand, no audience, and no case studies yet?
With nothing to point to, you borrow trust: go where your customers already gather (a niche community, a subreddit, a local WhatsApp or Slack group...
What are the biggest mistakes founders make trying to land their first customers that I should avoid?
The classic traps: building in secret for months then launching to crickets, pitching features instead of listening for the problem, and chasing vo...