We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Get your first customers

Getting your first 10 customers

Do things that don't scale to get to ten.

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Where do I find the very first people to even talk to about my product? Start with the channels that already have trust and work outward: your personal network, then your extended network via warm intros, then the influ... Beginner 18 resources → I'm building for Indian SMBs who use WhatsApp for everything. How do I get my first 10 without a fancy sales process? Meet them where they already are: for many Indian small businesses that is WhatsApp, a phone call, or a walk-in, not a polished demo funnel or a se... Intermediate 18 resources → As a domain expert leaving my industry job, how do I turn my old network into first customers without seeming like I'm exploiting them? Your network is a real edge, but treat it as people to learn from first, not a list to sell to, or you burn trust you spent years building. Go to f... Advanced 19 resources →
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